00:00Mario Petracco, Chief Strategist of NICE S.P.A.
00:04We are experiencing very turbulent years,
00:06not to turn to the Covid,
00:08but the geopolitical crisis continues to have effects
00:12on the economy, on the territories and also on the companies.
00:16What is an excellence in North-East like NICE?
00:18How do you face it?
00:19How do you face it to face the crisis
00:23that will continue to follow in the next few years?
00:26We start with saying that these crises and these crises
00:31are more than to consider an exceptional event
00:35but they are part of the business itself.
00:38So in the case, when we go to define strategies
00:42both commercial and industrial,
00:44we must absolutely take care of them.
00:46So for us, the exogenous variable
00:48is now in the evaluation when we read the plans and budget.
00:55So we, in the beginning,
00:57we started to think about the post-Covid
01:01we started to think about a very diverse company
01:06on the front of the market,
01:08so we are present in more than 100 countries,
01:12even in a quarantined with direct presence.
01:15More or less than 40% of our assets
01:16are in the American continent.
01:18So one of the main methods to defend ourselves
01:22is not to depend on a single market.
01:23So diversify your own clientele
01:27and not to be dependent on a single market.
01:33For example, the supply chain,
01:36so the supply chain,
01:37also in this case,
01:38not to depend on a single suppliers,
01:44so we have to have a dual sourcing strategy
01:48rather than a strategic strategy
01:52that allow you to face situations
01:57that may be possible,
02:00unfortunately,
02:01to have a deal of damage
02:02but, clearly,
02:04this is indispensable
02:04for a continued business.
02:06And in a phase
02:07in which the Middle East
02:09is experiencing the crisis
02:10that we are seeing,
02:11the American administration
02:13is not very clear
02:14in its own commercial policies,
02:16what are the markets,
02:17according to you,
02:18that can be more attractive in this phase?
02:20Well,
02:21there are some markets
02:22that still have good opportunities
02:24to grow.
02:25In Asia,
02:26for example,
02:27that in this moment
02:28for their fortune
02:29are not attached
02:30beyond the aspect
02:32energetical
02:33from the point of view
02:34of the market
02:34of our products
02:36from situations
02:36of particular crisis.
02:37So we see
02:38the Asian markets
02:39as well,
02:41in the long period
02:44for example,
02:44India,
02:45even from the point of view
02:45of this demographic
02:46will have,
02:47let's say,
02:48a significant increase
02:50of the Cine
02:51probably,
02:52I don't remember
02:52the statistics
02:53when they say,
02:53but I think,
02:54around the 2040-2050
02:56in terms of the population.
02:57So there are
02:58interesting areas
02:59or more small
03:01areas,
03:01such as the Africa,
03:04the South Africa,
03:05and also the North Africa
03:07continue to have
03:08the increase
03:08very interesting
03:09in our sector
03:10as well as the 6%
03:12as well as the GDP.
03:14Perfect,
