00:00The idea of the forum was to create an atmosphere for media representatives from different parts of the world
00:10to address the issues of interest, mutual concern.
00:17Conflict, disinformation and artificial intelligence are transforming the global media landscape.
00:23And there's no doubt that for every advancement there's also a challenge.
00:27As the public trust in news faces barriers, media leaders, journalists and policymakers gathered in Azerbaijan for the fourth Shusha
00:34Global Media Forum.
00:35One of the central questions was how journalism can play a role in promoting peace and rebuilding trust.
00:41If we look at the world today, I think what we see is a fractured and polarized world, which needs
00:48international cooperation.
00:49But that will show only from better mutual understanding.
00:53And dialogue forums like these really help to enhance mutual understanding and leading people's communities and nations towards peaceful coexistence,
01:08accommodating each other's concerns, addressing each other's preoccupations and then finding an agreed way forward.
01:15The discussions that have taken place here at the forum in Shusha are far more than that of the future
01:21of journalism.
01:22From the impact of disinformation on conflicts to the opportunities and risks of embracing artificial intelligence,
01:29delegates are looking at how responsible reporting can contribute to greater understanding
01:34at a time when conflicts have risen and societies have become increasingly polarized.
01:40It is crucial to be able to contact the international information on the global level.
01:47To get connected to a basic spectrum.
01:49Because science in the dike, besides the strategies that lead to the transfer of regarding ship sociales or the tropical
01:56marine plane,
01:57there hasNbeit to be consistent between social networks, the niceшandez andodox kings.
02:03It hasN Angel and celebration by assigning news information as global interest.
02:08One of the forum's recurring themes is how misinformation and coordinated disinformation campaigns can deepen conflicts.
02:16This highlights how trust in reporting is more important than ever.
02:20The lasting peace and the sustainable security ultimately rests upon the mutual understanding among people.
02:31So in this process, media can play a significant role to enhancing dialogue and promotion of the understanding between people.
02:45Artificial intelligence also features prominently throughout the program.
02:49Sessions explored everything from visual storytelling to social media, ethical frameworks and the future of media.
02:55The disinformation envelope has increased exponentially and media are now used as a tool to basically propagate false claims.
03:04So it's actually about making sure that those are then fact checked.
03:08And that is where the media has a role to play in that.
03:10And in an era of AI and enhanced AI, that becomes exponentially more difficult.
03:16One key message is that emerging across the many discussions taking place here at the forum is that journalism is
03:24expected to do more than simply report on events.
03:27It's playing now a crucial role across many areas of society by informing accurately, offering open dialogue across its numerous
03:37platforms and giving different perspectives in an ever-changing complex world.
03:55Many of the conversations circled back to a common thread, strengthening dialogue across borders and restoring confidence in information at
04:03a time when content is often contested.
04:06With what is happening in the media ecosystem at the global level, like at the level of each country, as
04:13description, as the appearance of new information risks, as risk for democratic practice, and I would say for the information
04:23rights of citizens,
04:25for all reasons, for all reasons, is useful because we need to dialogue at the international level to face the
04:36new media sphere.
04:38As technology continues to reshape how information is disseminated and consumed, the discussions at Shusha suggest that the future of
04:47journalism will be measured now,
04:49not only by the speed of delivering news, but also by how effectively it helps build understanding, resilience, and trust.
Comments