00:00The idea of the forum was to create an atmosphere
00:05for media representatives from different parts of the world
00:10to address issues of internet's mutual concern.
00:17Conflict, disinformation and artificial intelligence
00:20are transforming the global media landscape.
00:23And there's no doubt that for every advancement
00:25there's also a challenge.
00:27As the public trust in news faces barriers,
00:29media leaders, journalists and policy makers
00:32gathered in Azerbaijan for the fourth Shusha Global Media Forum.
00:35One of the central questions was how journalism can play a role
00:38in promoting peace and rebuilding trust.
00:41If we look at the world today,
00:43I think what we see is a fractured and polarized world
00:46which needs international cooperation
00:49but that will flow only from better mutual understanding.
00:53And dialogue forums like these really help to enhance
00:57of mutual understanding and leading peoples, communities and nations
01:04towards peaceful coexistence, accommodating each other's concerns,
01:10addressing each other's preoccupations and then finding an agreed way forward.
01:15The discussions that have taken place here at the forum in Shusha are far more than that of the future
01:21of journalism.
01:22From the impact of disinformation on conflicts to the opportunities and risks of embracing artificial intelligence,
01:29delegates are looking at how responsible reporting can contribute to greater understanding
01:34at a time when conflicts have risen and societies have become increasingly polarized.
01:40It's important to see the international relations on the world level of social networks
01:47to communicate with a completely clear approach,
01:49because today's news in the face of the achievements that face
01:52specifically in the face of the international intelligence,
01:55or the global nuclear radiation,
01:57there must be a completely clear relationship between the international relations
02:01and the African and Asian languages.
02:03There must be an exchange of news and research and research
02:07as a world's fantasy.
02:08One of the forum's recurring themes is how misinformation and coordinated disinformation campaigns can deepen conflicts.
02:16This highlights how trust in reporting is more important than ever.
02:20The lasting peace and the sustainable security ultimately rests upon the mutual understanding among people.
02:30So in this process, media can play a significant role to enhancing dialogue and promoting the understanding between people.
02:45Artificial intelligence also features prominently throughout the program.
02:49Sessions explored everything from visual storytelling to social media, ethical frameworks and the future of media.
02:55The disinformation envelope has increased exponentially and media are now used as a tool to basically propagate false claims.
03:04So it's actually about making sure that those are then fact checked.
03:08And that is where the media has a role to play in that.
03:10And in an era of AI and enhanced AI, that becomes exponentially more difficult.
03:16One key message is emerging across the many discussions taking place here at the forum.
03:22It's that journalism is expected to do more than simply report on events.
03:27It's playing now a crucial role across many areas of society.
03:32By informing accurately, offering open dialogue across its numerous platforms.
03:38And giving different perspectives in an ever-changing complex world.
03:55Many of the conversations circled back to a common thread, strengthening dialogue across borders and restoring confidence in information at
04:03a time when content is often contested.
04:06With what is happening in the media ecosystem at the global level, like at the level of each country,
04:13as description, as the appearance of new information risks, as risks for democratic practice,
04:22and I would say for the information rights of citizens, for all reasons,
04:26that every meeting like this is useful because we need to dialogue at the international level
04:34to face the new media sphere.
04:38As technology continues to reshape how information is disseminated and consumed,
04:44the discussions at Shusha suggest that the future of journalism will be measured now,
04:49not only by the speed of delivering news, but also by how effectively it helps build understanding, resilience and trust.
04:56Like, you know, many of things won't affect the nation's intuition.
05:00Bye, guys.
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