00:00Υπότιτλοι AUTHORWAVE
00:30Here in Mexico City, art, film, photography and football history are bringing people together as part of the Qatar, Canada,
00:37Mexico Year of Culture,
00:38showing sport can create conversation and cultural exchange long after the final whistle.
00:44The main goal of the Years of Culture program is exchange cultural knowledge between all the country.
00:52At Museo Jumex, football history takes center stage.
00:56The Objects of Glory exhibition brings together some of the sport's most iconic artifacts,
01:01from Pele's boots to Diego Maradona's jersey from the infamous Hand of God match at the 1986 World Cup.
01:09For curator Sheikha Najla Althani, bringing these objects from Qatar's 321 Olympic and Sports Museum to Mexico City
01:16was about more than celebrating football history.
01:19It was an opportunity to connect two countries linked by the World Cup and a shared passion for the game.
01:26As Mexico is hosting the FIFA World Cup 2026, we think this is a very important opportunity for 321 to
01:34have this collection showcased and displayed here in Mexico City,
01:37to have this engagement with the Mexican fans and worldwide fans who are attending the event.
01:45Across the city, another exhibition looks at what happens after a World Cup ends.
01:51Journeys to Greatness explores the legacy of Qatar 2022, from infrastructure innovation to cultural diplomacy and human connection.
02:00The reason behind the Year of Culture with Mexico is to enhance our relations, cultural and educational, with Mexico and
02:09Canada.
02:09We would like to, you know, just extend our arm to the world, actually, and to the Mexican people that
02:18love the arts and also they love the sports.
02:22The exchange isn't limited to football.
02:25At Mexico's Cineteca Nacional, audiences have been discovering contemporary Arab cinema through a special program curated by the Doha Film
02:34Institute.
02:35For Cineteca's director of programming, the films resonate because their stories feel universal.
02:41The cinema, as much as possible, the cinema is, the more local is and reflects the cultural concerns, the individual,
02:52of the cinema, of the social media, of the cinema, of the cinema, of the cinema, of the cinema.
02:56The cinema becomes more universal when it is outside.
02:59To have a presence of the Arab cinema, which was something quite new, it was a very interesting thing.
03:05It was a long time, it was a long time that it was a long time.
03:17And as Mexico prepared to welcome the world, organizers were also reflecting on lessons from Qatar's Tournament.
03:24To learn about what Qatar did and show the world what we are and all our traditions.
03:38That idea of cultural exchange also extends to the dining table.
03:43Chef Elena Regadas, whose bakery plans to expand to Qatar, sees food as one of the simplest ways people can
03:51connect.
03:52Cross-culture exchanges are very important to keep us together as someone was showing kind.
04:01And I think food, it's a very powerful way to do that.
04:07The Year of Culture program also extends into design, bringing creatives from Mexico and Qatar together through collaborations such as
04:14Design Week Mexico.
04:17Through exchange of culture, we can become great ambassadors, each of us, for our own country.
04:23I guess to have two so different cultures get to know each other.
04:28And as I say, these exchanges can plant a seed and that seed can grow into flowers of knowledge.
04:35The World Cup may last only a few weeks, but in Mexico City, its legacy continues through exhibitions, conversations and
04:42shared experiences.
04:43Proof that football's greatest impact isn't always measured in goals or trophies.
04:48Sometimes, it's the connections the game leaves behind.
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