00:06In ganie
00:09wyjażdża geoleseczkiאת
00:13odby irgendwo kaloja
00:19energia odbywa
00:25się około
00:29On the pitch.
00:30Here in Mexico City, art, film, photography, and football history
00:34are bringing people together as part of the Qatar, Canada, Mexico Year of Culture,
00:38showing sport can create conversation and cultural exchange
00:42long after the final whistle.
00:44The main goal of Years of Culture program
00:46is exchange cultural knowledge between all the country.
00:52At Museo Jumex, football history takes center stage.
00:56The Objects of Glory exhibition brings together some of the sport's most iconic artifacts,
01:01from Pele's boots to Diego Maradona's jersey
01:04from the infamous Hand of God match at the 1986 World Cup.
01:09For curator Sheikha Najla Althani,
01:12bringing these objects from Qatar's 321 Olympic and Sports Museum to Mexico City
01:17was about more than celebrating football history.
01:19It was an opportunity to connect two countries linked by the World Cup
01:23and a shared passion for the game.
01:26As Mexico is hosting the FIFA World Cup 2026,
01:30we think this is a very important opportunity for 321
01:33to have this collection showcased and displayed here in Mexico City,
01:37to have this engagement with the Mexican fans and worldwide fans
01:42who are attending the event.
01:46Across the city, another exhibition looks at what happens after a World Cup ends.
01:50Journeys to Greatness explores the legacy of Qatar 2022,
01:54from infrastructure innovation to cultural diplomacy and human connection.
02:00The reason behind the Year of Culture with Mexico is to enhance our relations,
02:06cultural and educational, with Mexico and Canada.
02:09We would like to, you know, just extend our arm to the world, actually,
02:16and to the Mexican people that love the arts and also they love the sports.
02:22The exchange isn't limited to football.
02:26At Mexico's Cineteca Nacional, audiences have been discovering contemporary Arab cinema
02:31through a special program curated by the Doha Film Institute.
02:35For Cineteca's director of programming, the films resonate because their stories feel universal.
02:41The cinema, many times, as much more local is and reflects the concerns of the individual,
02:52of the cinema, of the social media, of the cinema,
02:55the cinema becomes more universal when it is seen outside.
02:59To have a presence of the Arab cinema, which was something very new,
03:05it was a long time, it was a long time, it was a long time,
03:10to live as an beginning of a collaboration that can be very fruitful for us.
03:17And as Mexico prepared to welcome the world,
03:20organizers were also reflecting on lessons from Qatar's tournament.
03:24Aprender también de lo que hizo Qatar y mostrar al mundo lo que somos y todas nuestras tradiciones.
03:30Como mostrarles nuestra cultura, nuestras tradiciones, nuestros colores, nuestra música,
03:35y pues esto se haga una fiesta.
03:38That idea of cultural exchange also extends to the dining table.
03:43Chef Elena Regadas, whose bakery plans to expand to Qatar,
03:48sees food as one of the simplest ways people can connect.
03:52Cross-cultural exchanges are very important to keep us together as someone was show and kind.
04:01And I think food, it's a very powerful way to do that.
04:06The Year of Culture program also extends into design,
04:10bringing creatives from Mexico and Qatar together through collaborations such as Design Week Mexico.
04:17Through exchange of culture, we can become great ambassadors, each of us, for our own country.
04:23I guess to have two so different cultures get to know each other,
04:28and as I say, these exchanges can plant a seed, and that seed can grow into flowers of knowledge.
04:34The World Cup may last only a few weeks, but in Mexico City,
04:39its legacy continues through exhibitions, conversations, and shared experiences.
04:43Proof that football's greatest impact isn't always measured in goals or trophies.
04:48Sometimes, it's the connections the game leaves behind.
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