00:00The console war was revived.
00:02That was the biggest takeaway we got from the Xbox Game Showcase 2026.
00:07We traveled to Los Angeles, California to be direct witnesses
00:10of the star ads of the green X for this year.
00:14Note, this is not just any year on the calendar,
00:16We're talking about 25 years of Xbox being involved in the video game industry.
00:22In addition, it has a new boss, Asha Sharma,
00:25whom we met in the United States and who made it clear to us
00:27The idea that everything is an Xbox is a thing of the past.
00:31Beyond the new Halo Companion Bowl,
00:34a remaster of the first game that came out on day one
00:37that the first Xbox was released,
00:39The darling of the event was Years of War e-Day,
00:43which will arrive in stores on October 6th,
00:45Listen carefully, this is exclusive to the Xbox Series X and S family of consoles.
00:51But why the change in strategy?
00:53Isn't it more profitable to make a game and sell it for any platform?
00:56The short answer is yes.
00:58But modern gaming is much more complex than that.
01:01Until a few months ago,
01:03The green X was led by the charismatic Phil Spencer.
01:06It didn't have any exclusive games,
01:08That is, despite producing them in their own studios,
01:11All Xbox games were multiplatform.
01:14In other words,
01:15They could be played on any console,
01:17including the PlayStation 5.
01:19Yes, Xbox's biggest rival in this business.
01:22And he wasn't doing badly.
01:23According to figures from market analyst Alinea Analytics,
01:26The Fear Party games on Xbox have sold over 13 million copies on PS5,
01:33generating more than $667 million.
01:37The most successful one has been Forza Horizon 5,
01:40which has sold almost 6 million copies.
01:42And that's without Forza Horizon 6 even being released for Sony's console.
01:45But then, the question remains the same.
01:48If it also works for Xbox being multiplatform,
01:51Why return to a business based on exclusivity?
01:53And the answer is much simpler than you might imagine.
01:57The green X was getting bogged down with its consoles.
02:00I don't know if you had noticed,
02:02But in Colombia, at least in person,
02:04It's proving very difficult to buy an Xbox Series or an Xbox Series X.
02:08For every green console sold in Colombia,
02:11Four PlayStation 5 consoles are being shipped.
02:13That's why the American multinational is uninterested.
02:16to bring new platforms to Colombia,
02:18Something that the new Siu Asha Sharma wants to change from top to bottom.
02:22And to achieve that goal,
02:24The 37-year-old executive has no other choice.
02:27than going back to games that can only be played on an Xbox.
02:31A decision that, from the consumer's point of view, is not beneficial.
02:34because it forces them to have to buy a console
02:36to be able to play Gear Software, for example,
02:38But it encourages competition, like in the old days,
02:42between the three giants, Nintendo, PlayStation and Xbox.
02:46Furthermore, let's not kid ourselves that a single game
02:49Identity Dota is available on a single console,
02:52that which Xbox had lost recently.
02:55It gives meaning to buying one console and not another,
02:58outlines a type of player.
02:59And most importantly for the industry,
03:01It gives gamers a reason to play,
03:03those who make this the second largest trade
03:06of the world's highest-grossing entertainment industry.
03:09To choose a console, a delivery package
03:11and a digital leisure proposal.
03:14Xbox has already lost this generation of video game consoles.
03:17But he's already working to become the sales leader.
03:20Finally, next time.
03:22And if you want to know more about the world of video games,
03:25Don't forget to follow us on all our social media channels
03:27and pay close attention to the spectator's video game section,
03:30Because GTA VI is coming out soon, oh cool!
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