00:03You're watching Euronews' fact-checking show The Cube.
00:06Social media posts sharing fake claims about Europe's record-breaking temperatures have
00:11gained traction during the continent's latest heatwave episode.
00:15But experts told us that misinformation is shifting.
00:18It is increasingly focusing on discrediting climate action policies, rather than for instance
00:23claiming that climate change is a hoax.
00:27Disinformation, we have the idea that it is denying the climate existence or its human origin.
00:32What we measure is that it is not necessarily the most major form that the phenomenon takes today.
00:37We are going to have a negation of the efficiency or the utility of certain solutions
00:41of the ecological transition, and especially renewable energy and electric vehicles in France.
00:46And the reason for that is that there have been big regulations that have touched these activities.
00:51And so, the narratives of misinformation come to be posed where an evolution of the law is possible.
00:57For example, the economic trade-offs which come with green policies are increasingly being used to prop up this information.
01:04The claim that net zero will kill your job, it will drive up your bills, it will destroy your traditional
01:09industries,
01:10heat pumps don't work, the EV mandate is the death of the local car plants, and it's done to working
01:16people,
01:16and it's not done for them.
01:18And this doesn't need any ideology at all. It just needs a heating bill.
01:21Monetising social media content is also a highly lucrative business,
01:25which ties into the increasing amount of misleading climate content on social media.
01:30Those sort of conspiracy theories, those lies, that ABC of climate disincerative,
01:35anything but climate, has become sort of a viral meme every time.
01:38It's something that these disinfluencers who are reliant on the attention economy to make their money,
01:45so they have an incentive to post every day.
01:47As for the future of climate misinformation, experts believe that it will likely depend on existing narratives.
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