00:00even if you get ashwagandha there's this crazy supplement called shilajit start using turmeric
00:04everything is natural ashwagandha shilajit turmeric for centuries these ingredients
00:09have been rooted in ayurveda today they are being marketed by maga influencers as natural fixes for
00:14stress focus testosterone and masculinity joe rogan's company sells supplements with ashwagandha
00:19alex jones sells the shilajit complex the hodge twins market shilajit as a way to feel like a man
00:25but here's the catch while some studies suggest these herbs may help with stress sleep or
00:30inflammation many of the bold claims online aren't backed by strong scientific evidence and that
00:35brings us to a familiar story the west once turned yoga into a global wellness industry worth billions
00:40but despite yoga's indian roots much of the branding business and profits ended up elsewhere now ayurveda
00:46may be following the same path ancient indian remedies are being repackaged as the latest
00:51biohacking trend while the farmers and communities growing these ingredients often receive only a
00:55fraction of the profits so the debate isn't just about whether ayurveda works or why maga has suddenly
01:01decided to peddle ancient indian medicine it's about who gets the credit and who gets the money
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