00:04A DJ set that opens with a bhajan, a monk who drops EDM mid-chant.
00:09In India, bhajan clubbing is backing venues, devotional chants over bass lines, crowds
00:14treating Kirtan like a rave.
00:19In South Korea, Buddhism is doing something similar.
00:22A comedian turned DJ performs Buddhist scriptures over electronic beats in full monk robes,
00:27with the backing of his Buddhist order, aiming to reach young people who'd otherwise skip
00:32the temple.
00:33It's not just DJs.
00:34Earlier this year, a humanoid robot was ordained as a monk at Seoul's Jogesa temple.
00:39Temple stay retreats are booked out by tens of thousands every year, part meditation, part
00:44concert.
00:45And there's a reason for all this.
00:46Buddhism in South Korea has been losing followers for years.
00:49So now, Buddhist temples are doing what every institution fighting for eyeballs does.
00:53It's rebranding for the algorithm.
00:55Gen Z is tired of dooms rolling alone.
00:57They want community, meaning, something real to post about.
01:00Bhajan clubbing and hip Buddhism give them all three.
01:03Belonging plus reels that look good on the feed.
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