Meta’s Muse just put creative ops on notice

Meta’s Muse image and video tool just put creative ops on notice. If your job is turning one messy brief into a pile of ad variations, Meta is now automating the middle layer and calling it efficiency. The evidence is in the product: Muse can generate image and video assets from a single prompt, which means the coordinator role gets squeezed first. The real question is whether creative ops is a durable function or just a prompt layer with a nicer title. Pick a side in the comments: role or prompt layer?