- 8 hours ago
Steve Jobs One Last Thing - Ep ✅ FULL [Eng Sub]
Category
🎥
Short filmTranscript
00:00Help everyone explore new worlds and ideas. Support your PBS station.
00:09Steve Jobs was a genius of the modern age. He gave us tools to change our lives and the way
00:16we communicate.
00:17Here comes a device that comes with no manual and everybody knows how to use it. Amazing.
00:25They weren't just hits in the sense they sold well, but they actually changed the whole nature of technology and
00:31caused everyone else to follow them.
00:33This intimate portrait is a revealing insight into Steve Jobs' life.
00:38Andy Warhol gets down on his hands and knees. Steve showing him how to use the mouse.
00:44His career.
00:45He shook up a whole industry.
00:48His character.
00:49Steve loved those creative ideas.
00:51His faults.
00:52Steve ultimately betrayed everyone.
00:54His artistry.
00:56Just the smooth lines of it.
00:58And his achievements.
01:00He's going to inspire a whole new generation.
01:02By the people who knew him best.
01:05I'd give a lot to have Steve's taste.
01:08If he needed you, he was your best friend and he would seduce you.
01:12When I was having a hard time, I would be on the phone, would drive up from Silicon Valley, take
01:16me out to dinner and hang out, take walks with me.
01:18He turned on me.
01:20He turned on me.
01:21Total street bully.
01:22In my face.
01:23Screamed.
01:23And I went crazy.
01:25I'd never been there.
01:26I don't ever want to be there again.
01:27How much fun we had.
01:30How much fun we had in those days doing things together.
01:34You know, but you lose it and you can't ever go back and just have those conversations that make us
01:41both smile.
01:43Through their eyes, we reveal what made him the man who always gave us.
01:48Now there's one more thing.
02:01Stephen Paul Jobs died on October 5th, 2011 at the age of 56.
02:08A life cut short in its creative prime by cancer.
02:16His death was not a surprise.
02:19And yet its impact reverberated around the world.
02:29The news was spread and the tributes were created on the new eye devices that his visionary genius had made.
02:39His is a success story that could only have happened in the USA.
02:44I don't mean to say that there aren't geniuses and world changing people everywhere.
02:49There are.
02:50But I think in Jobs' case, in a particular path of his career, this could only have happened in America.
02:56Steve Jobs' world class salesmanship found a global audience in his famous Apple product presentations.
03:03He always had one more thing to announce.
03:06Everyone thinks, wow, that's so much.
03:08Wow, we've got one more thing.
03:09And then you put your biggest thing at the end, because it will tip it.
03:13It's good showmanship, really.
03:18Tragically, that one more thing has now become one last thing.
03:24The news that Steve Jobs had finally logged out made headlines everywhere.
03:31This man really had changed the world.
03:38When you grow up, you tend to get told that the world is the way it is, and your life
03:46is just to live your life inside the world, try not to bash into the walls too much, try to
03:51have a nice family life, have fun, save a little money.
03:56In this exclusive, never-before-seen interview, Steve Jobs gave a rare glimpse of his vision of the world.
04:04That's a very limited life.
04:06Life can be much broader once you discover one simple fact, and that is everything around you that you call
04:12life was made up by people that were no smarter than you.
04:17And you can change it, you can influence it, you can build your own things that other people can use.
04:25Once you learn that, you'll never be the same again.
04:32In the Los Altos suburb of San Francisco, California, just about everybody was an engineer, or worked in electronics.
04:41A childhood spent here, in the future Silicon Valley, was the first key lucky break in Steve Jobs' young life.
04:51His closest childhood friend was Bill Fernandez.
04:58In about eighth grade, halfway through, this new guy came into the school, who was Steve Jobs.
05:04And we were both introverted, intellectual, kind of socially inept, and we gravitated towards each other.
05:12The two boys shared the same hobby.
05:15We started taking long walks and talking about the meaning of life, and what is this all about.
05:22And after a while, we started doing, in addition to walking and talking, doing electronics projects together.
05:28Fernandez also knew another electronics geek, his neighbor's son, Steve Wozniak, universally known as Woz.
05:36So one day, Steve Jobs bicycled over to hang out with me and do electronics projects in the garage.
05:42And out in front was Wozniak washing his car.
05:45So I thought to myself, okay, this Steve is an electronic buddy, he's an electronics buddy, they'd probably like to
05:52meet each other.
05:54Fernandez had no idea at the time that the meeting between his two friends would change our world.
06:01Jobs and Woz were soon to start a business together.
06:04Its name was Apple.
06:06If Woz and Jobs had never met, there never would have been an Apple computer.
06:10There would have been computers and there would have been personal computers.
06:14But we probably wouldn't have the kind of wonderful, empowering things that people fall into if Woz and Jobs hadn't
06:22met.
06:22The neighborhood we grew up in had a lot of Lockheed engineers on it.
06:27And I would go up and down the street to the various dads on the street and get mentored in
06:32electronics.
06:33And Steve Wozniak's father was one of the people who mentored me.
06:37As Jobs and I were walking over, I noticed Woz out washing his car.
06:41And I said, hey Woz, come over and meet Steve.
06:45So Steve, meet Steve.
06:46And this is where it happened. Basically right here.
06:51Woz and Jobs became inseparable friends, but their first venture was not a computer.
06:57The pair developed an electronics kit, mimicking telephone router codes to make free calls around the world.
07:04You know, when you make a long distance phone call in the background, you do do do do do do
07:07do.
07:08Those are the telephone computers actually signaling each other, sending information to each other to set up your call.
07:14And there used to be a way to fool the entire telephone system into thinking you were a telephone computer.
07:22You could, you know, call from a pay phone, go to White Plains, New York, take a satellite to Europe,
07:28take a cable to Turkey, come back to Los Angeles.
07:32And you go around the world three or four times and call the pay phone next door and shout in
07:35the phone and be about 30 seconds and come out the other phone.
07:38The pair moved on from phone jacking for fun to creating computers, building the prototype of the very first Apple.
07:48It's a fond memory for Steve Wozniak.
07:52He was always thinking about certain technology, the early products that got developed, the building parts, what those might lead
07:59to in our future.
08:00And he was always pushing me as an engineer. Could you possibly add this someday? Could you possibly add that
08:05someday?
08:05Yes, yes, yes, I could thinking, no, it's way, way off. But eventually we all did.
08:10In those early days, Woz and Jobs took their creation to the Homebrew Computer Club, an early computer users group
08:18in Silicon Valley,
08:19where it quickly attracted attention from their peers.
08:26I met both Steve, Steve Jobs and Steve Wozniak, at a meeting of the Homebrew Computer Club in Palo Alto.
08:35Our first meeting was really simple, it was in the parking lot, and I helped them unload Woz's Fiat
08:41and carried in what I guess was the first Apple I to show it off to the assembled multitudes.
08:50When that same first Apple I was auctioned in 2010, it attracted even more attention.
08:56It heralds the home computing revolution. This is the first computer where you use a keyboard and a screen to
09:03enter and read data.
09:04Selling for 110,000 pounds.
09:11From the hippie days of 1970s California, a handful of teenage geeks emerged to change how we work, play, and
09:20communicate with each other.
09:23Founders can be divided into two camps. There are hippies and there are nerds.
09:27And Jobs was definitely the hippie and Woz was the nerd.
09:30And the hippie has the grand vision, and the nerd is able to realize the vision.
09:34The nerd knows everything about women but doesn't know any women.
09:38You know, Steve knew women.
09:40So, you know, there's that distinction. So they really needed each other.
09:44He knew how to beat it out of Woz, and he would do that.
09:47And his contributions at that time were saying, gosh, we could sell these things.
09:52I mean, which doesn't sound like much, but it's huge when you're dealing with a guy in Woz who never
09:58thought about selling anything.
09:59I wanted it to happen so badly. I gave this computer away. I gave away the listings, no copyright notices,
10:05no nothing.
10:06And then Steve Jobs came and saw the interest and he said, why don't we start a company to make
10:10some money?
10:11And I said, fine.
10:12They did want to start a business. They raised money to start a business.
10:16They knew that they couldn't do it on their own. They sought out older people to help.
10:22And Steve Jobs, in particular, was quite persuasive.
10:30In Apple's earliest days, the two Steves, Jobs and Woz, took on an older and more experienced partner.
10:39Ronald Wayne now lives and works near Las Vegas.
10:43A fitting location for a man who walked away with nothing from a $37 billion no-lose bet.
10:58Wayne was invited to discuss a business proposal with Jobs and Woz.
11:03That was the first time I met Steve Wozniak.
11:05He was a fascinating guy, fun guy to be with.
11:10Not only a fun guy to be with, but the most gracious man I've ever met in my life.
11:13As far as Wozniak was concerned, the world was a great big sandbox with a lot of toys to play
11:18with.
11:18But Ron's opinion of Steve Jobs was not so hot.
11:23I wouldn't put gracious in his description.
11:25He had the kind of manner, the kind of approach to people and environments that were business-directed.
11:35He was extremely serious.
11:39Wayne acted as referee in a minor difference of opinion between the two equal partners.
11:47Steve Jobs was so impressed with my diplomacy in that particular situation that he immediately came back and said,
11:54OK, what we're going to do is form a company with Woz and Jobs getting 45% each,
12:00and I would get 10% as a tiebreaker in the event of any philosophical disputes that might occur in
12:08the future.
12:0910% of Apple today would be worth $37,631,420,312.42.
12:22But despite his share in the company, Ron was worried that working with Jobs and Woz might prove to be
12:29too stressful.
12:30At 40, I thought I was getting a little old for that.
12:34They were absolute whirlwinds. It was like having a tiger by the tail.
12:39So Ron decided to hand back his share for nothing and walk away with no regrets.
12:46A lot of people have the impression that somehow or other I got diddled out of something.
12:50Well, I did not. Nobody diddled me out of anything.
12:58Wayne may not be bitter, but he wasn't the only early Apple employee who made a life decision most of
13:04us would regret.
13:05The funny thing is that Steve Jobs hired me, and he said, he had hair just down to his waist
13:14at the time, and as I recall, he only ate fruit.
13:17And he said, we don't have very much loot, so we'd like to pay you in stock.
13:26I held out for the cash.
13:32When Steve Jobs first launched Apple, the computer industry meant mainframes and mini computers.
13:38Huge devices sat in air-conditioned rooms, and users worked on terminals.
13:44It wasn't a personal experience.
13:46The Apple II was the first computer that looked like a consumer electronic device.
13:51It was actually designed, and they thought about the user experience, and that it was intended really to be used
13:58by a single person in some interactive way that was enjoyable to the user.
14:05Different.
14:07Steve always thought much more broadly than just technology.
14:11He was certainly a techno visionary, but the key to his greatness is to see how broad he thought.
14:16He was obsessed with design, with elegant design, and he was obsessed with the overall experience of technology, and the
14:27idea of creativity generally.
14:29So somehow he was able to bring these things together, and create technology that made people's eyes light up.
14:36I wait eight hours in a line, and I'm hungry, and everything you imagine, but I'm happy. I'm with my
14:47eyes and really, really, really happy now.
14:51Jobs drew on a diverse range of influences to feed his creativity, including a class he dropped into at college
14:59in Portland, Oregon, in the early 70s.
15:02Reed College has one of the best calligraphy courses in the U.S.
15:07His teacher had a major impact on his aesthetic and the clean lines of his products.
15:17We had many very bright students here, and we had bright thinkers and people that wanted to change things and
15:24improve the world.
15:25But Palladino witnessed firsthand the impact Jobs had on his peers.
15:30The other students brought him to me like they were bringing me someone very special.
15:36They really had a high regard for him.
15:39I guess they could see the dynamics already forming in his thinking.
15:46Jobs completed the course in 1974, but returned two years later.
15:52He was enthusing about a machine he had created in his garage and seeking advice on a font.
15:58He was interested in telling me what he was doing and how he was using what he had learned in
16:03class,
16:04but he wanted some help with Greek letters because he wanted a Greek font and he couldn't find satisfactory models
16:14to go from.
16:15Before Steve started working on computer typefaces, they were in very bad condition and any improvement would be a step
16:25forward.
16:26The resulting fonts appeared not just on Macs, but ultimately PCs too, dramatically improving the user experience.
16:35But not for Robert.
16:37I never touch computers. I write everything by hand.
16:42Getting letters in the mail is getting to be very rare.
16:55Dropping out of college, Jobs went on the hippie trail, traveling to India and studying Buddhism.
17:01This also had an impact on his work at Apple.
17:06I first met Steve in 1975. He had recently returned from India.
17:12He's way ahead of his time. He wasn't the typical teenager.
17:16He asked questions that were a lot more serious than the normal 20-year-old.
17:22He was looking to understand the true nature of things.
17:24And I think he came to the Zen center to continue his search.
17:30Steve was very much taken with Zen, Zen Buddhism.
17:35Zen represents the relationship between things, things of the world.
17:40In Zen it's expressed in the art.
17:42You see it in flower arranging, Ikebana, you see it in calligraphy, you see it in artworks.
17:49Steve was very much taken with that, especially calligraphy.
17:52He noticed the way the lines and the spaces had a relationship.
17:58I think his genius was being able to take the principles of Zen
18:03and incorporate it into the products that came out of Apple.
18:10Jobs freely acknowledged how these outside influences had affected him.
18:15He was always trying to look for external references and external influences.
18:20And he'd talk about, you know, his Mercedes was beautifully designed
18:24because those German guys were thinking beautiful thoughts, I guess.
18:26He loved aphorisms.
18:29Picasso said, a good artist copy, great artist steal.
18:32And he loved to say that.
18:34And he's the guy who came up with something that would be insanely great.
18:37What does that mean?
18:39Much of what Apple did was built on the efforts of others.
18:43A 1979 deal gave him access to Xerox technology.
18:48One thing blew him away.
18:50A prototype mouse.
18:52He gave his own team orders to make one.
18:55Only better.
19:01You got to build it for less than 15 bucks.
19:04It's got to last two years.
19:06I wanted to work on the desktop, a normal Formica desktop.
19:10And I also want to be able to use it on my jeans.
19:18As I left the meeting, headed out to my car, I was thinking,
19:22does this really make sense?
19:24Is Steve crazy or is there something here?
19:27If Steve wanted something, his team just had to innovate.
19:31So for Dean, that meant a trip to the drugstore.
19:34As I entered Walgreens, I had in my mind, most importantly,
19:38was where do I find these spheres, these balls, to be a part of the mouse?
19:45And I thought about the underarm deodorant as the right solution.
19:49And I emerged with some roll-on deodorant and a butter dish.
19:52And as you can see here, there's, of course, different sized balls,
19:56depending upon how it is applied.
20:01Not only that, but then once I had had the balls, I said,
20:04what's a quick way to have a structure to put around the ball
20:06so that I can start interacting with it?
20:08And I remember going to the housewares area,
20:11and I found a butter dish, which was about this big.
20:17And that became the beginning part for the mouse, as I felt it.
20:22So I used the butter dish, the roll-on ball,
20:25and was able to create a prototype.
20:29It's hard to believe that in a design so small
20:32as something that fits in your hand,
20:34there could be much controversy around it.
20:36But it turns out there was one major controversy,
20:39which was how many buttons should there be?
20:42The original Xerox PARC had three buttons,
20:45and there was a great debate about how many buttons were right.
20:49And Steve always had the notion of simplicity.
20:54The magic of Apple products is simple.
20:58There was one button, and it's magic.
21:02From the early days,
21:04one man influenced Steve Jobs more than any other.
21:07His friend and rival, Bill Gates.
21:15Apple's history interweaves with Microsoft's.
21:18Their CEOs gave a unique interview to journalist Walter Mossberg.
21:23It was, to my knowledge,
21:25the only time they ever got on stage together
21:27to submit themselves to an extended interview with journalists.
21:33Their interview gave Walt unparalleled insights into the dynamics of their relationship.
21:39From the start, Gates was overshadowed by the more polished, confident Jobs.
21:44I made...
21:46Let me tell this story.
21:51I'm not fake Steve Jobs.
21:57If you saw them together, Steve always dominated the conversation.
22:02In part, that's because I think Bill was always fascinated by Steve.
22:06You know, he would just... he was a real observer,
22:08and he would just look at this guy and say,
22:11what the heck is going on here?
22:13We've kept our marriage secret for over a decade now.
22:21He admired Steve for his ability to interface with people,
22:26connect with them, you know, affect them.
22:29They were partners, you know, for a long time.
22:32The very first Apple II computers had Microsoft software in them.
22:36But while the banter was good-natured,
22:39the rivalry between the two was deep-rooted.
22:42I personally can attest to having heard each of them
22:46say very nasty things about the other off the record in private over the years.
22:52I think the antipathy partly grew out of two things.
22:57On Jobs' side, he believed that Microsoft had stolen the basic ideas in the Mac.
23:05From the point of view of Gates, I think he found Jobs difficult to deal with.
23:09Steve is so known for his restraint.
23:13I think Gates felt that Jobs got more credit than he might have deserved
23:19as being the great technologist.
23:22Neither person is hugely likable.
23:25Certainly, Steve Jobs is an acquired taste, and so is Bill Gates, for that matter.
23:30They both have their moments.
23:32Bill Gates is a better friend than Steve Jobs, but Steve Jobs is more fun than Bill Gates.
23:40Jobs had glamour and dynamism.
23:43By the mid-1980s, he was one of the richest self-made men in America.
23:47He was just 29.
23:49People are going to bring them home over the weekend to work on something.
23:53Sunday morning, they're not going to be able to get their kids away from them,
23:55and maybe someday they'll even buy a second one to leave at home.
23:58Which made him a natural subject for Playboy.
24:05Interviewing Jobs was a unique experience for writer David Schiff.
24:09The phone rang one day, and it was not a PR person who called, but it was Jobs himself.
24:14And it really was an indication of the way that he did business and really continued to do business.
24:20Apple was very different.
24:21The second you walked in the door, you felt like you were in a completely new environment.
24:26The conference rooms, instead of, you know, number 103C, were called Da Vinci and Michelangelo and Picasso.
24:33And indeed, it was Picasso that I was escorted to, to see Jobs for the first time.
24:40As the two got to know each other, Schiff realized he had a front row seat on what was then
24:46an unimaginable technological future.
24:49Steve started drawing on a placemat.
24:51We went back and forth and basically, by the end of that, constructed what looks exactly like an iPad.
24:56Steve said this machine, this small device, as big as a book, would allow us to keep in touch with
25:04one another.
25:05It would replace the telephone and would replace bookstores.
25:09He saw it as a reader on this very small device and read it with editing capacity, note-taking capacity.
25:16I mean, he really envisioned the iPad almost 30 years ago.
25:19Jobs and Schiff quickly became close friends.
25:22Through sort of the late 60s and 70s in very similar ways, going through some of the counterculture.
25:30You know, being influenced by some of the Eastern mysticism, Buddhism, the LSD culture, Timothy Leary.
25:36Turn on.
25:38Tune in.
25:40Run out.
25:41H
25:42He was always so excited about everything and we went to movies together and went to the opera together and
25:46he could talk about everything and he was this incredibly giving, loyal friend.
25:51When I was having a hard time, would be on the phone, would drive up from, you know, Silicon Valley,
25:55take me out to dinner, and hang out, and take walks with me.
25:58And, you know, that's pretty rare.
26:03in 1984 they visited the home of yoko ono for the ninth birthday party of sean her son with
26:10john lennon jobs took along a birthday gift that fascinated not only sean but the whole star-studded
26:17guest list steve opened it up pulled out you know what was one of those first macintoshes
26:24off the assembly line set it up on the floor sean was down on the floor with him steve turned
26:30it on
26:30put mac paint in there i took him about two seconds to show sean how to deal with it and
26:35sean pretty soon was drawing pictures later steve told me it was one of the first times
26:40he'd watched a child with a mac eventually i sort of became aware that there were some people you
26:47know who'd come into the room and i looked over my shoulder and there was andy warhol so there was
26:52this great moment that uh i'll never forget you know andy warhol gets down on his hands and knees
26:57with sean on one side and steve on the other side i remember that warhol would pick up the mouse
27:02and
27:02you know instead of gliding it along the floor you know the tile floor in sean's bedroom he would
27:06sort of pick it up and was trying to figure out how to make it work and steve very patiently
27:10would
27:10sort of lower his hand down and said no you kind of push it along so andy sort of fooled
27:14around with
27:15it and he was completely mesmerized i mean when he zoned in on something the rest of the world
27:18disappeared and that was it was what it was like watching warhol in front of a macintosh for the first
27:23time and then you know he got this big smile on his face and he looked up he said i
27:27drew a circle
27:29and it was great life had been good for steve jobs he was worth a million dollars when he was
27:3521 he was
27:36worth 10 million dollars when he was 22 he was with 100 million dollars when he was 23 years old
27:40so he knew nothing but success and when you're 23 years old you're worth 100 million dollars
27:44you are pretty damn full of yourself and that's what steve became and so he was he had a huge
27:53ambition
27:55but in 1985 at the age of 30 his charmed run of luck was about to come to an abrupt
28:02halt
28:04seeking someone to help run his rapidly expanding business he hired in pepsi executive john scully
28:12president john scully admits apple will be just another personal computer company unless macintosh
28:18becomes an industry milestone in the next 100 days there was kind of a love affair at the beginning
28:26i mean steve really trusted him and really saw a kindred spirit you know someone who would help him
28:33build apple his love was apple he envisioned being with apple for his life he said but that doesn't mean
28:40there won't be periods when i will leave and i will do other things and i will you know my
28:44life will
28:45weave in and out of apple once again job's foresight was spot on two years after scully arrived at apple
28:52the love affair turned sour as company profits faltered steve was never fired from apple but he was
29:01ostracized and demoted and put in an office in an empty building and after that he he resigned
29:11in 1985 and then immediately sold his more than six million shares he was the largest single
29:16shareholder of apple at the time and sold his stock at a bad price and didn't get as much money
29:23as he
29:24should have or could have if had he done it smartly but he was angry he felt so betrayed uh
29:29so angry so
29:30disillusioned um that you know scully was in his mind at least part of if not the ringleader in what
29:38he viewed as a coup to remove him and steve was pissed off um and he really was pissed off
29:45about um
29:46about scully because he brought scully and entrusted him and then felt betrayed by him
29:53so he sold his stock and went off took his tens of millions of dollars but not hundreds of millions
29:59of dollars and uh and started a new life but there were still people willing to back him with hard
30:06cash
30:07one of them was self-made texas billionaire and former presidential candidate
30:11ross perot he saw how wounded jobs had been by apple
30:17i think it was first a tremendous disappointment which i can certainly understand secondly
30:25he picked himself up dusted himself off and started all over again with very little hesitation and i
30:32really admired that you know otherwise you could just sit around a dark room and sulk about it but
30:38that's not steve steve started a company called next to do a computer that was going to be what
30:47he thought apple should have been uh to aim it at the education market because they apple had had
30:53conspicuous success in education there were some people he could steal from apple to market to that
30:58segment and he thought starting small made sense but even starting small needs big money
31:05i invested 20 million dollars in next he contacted me asked me to be a principal investor and to serve
31:12on the board with him and i agreed to do it just because of my support for him and there's
31:17no question
31:18in my mind that if he if he wanted to do it it would get done he's great with attracting
31:25and motivating the
31:26best of the best people he's great at encouraging them to be creative and come up with new ideas and
31:33not
31:33just be little robots which many big companies just want you to be a little robot and do what you're
31:39told to do and the last thing they want to hear from you is a creative idea steve loved those
31:44creative
31:45ideas and that was a magic part of the success of next a new steve jobs was rising out of
31:52the ashes of
31:53the boardroom battle at apple and this time he was ruthless
32:00he invested five million dollars capital in a corporation called pixar
32:09and he took seventy percent of the company and we took the employees took thirty percent steve kept
32:15investing because we would run out of money and he he would not want he did not want to be
32:22embarrassed
32:23by a failure after having been booted out of apple so he would put more money in and take more
32:29equity
32:29away from the employees so over the course of about four or five years he owned it all alvey quickly
32:35felt he was losing control to the new master i would look at my employees looking at steve and i
32:41realized
32:42they're in love you know they're just looking at looking up at him with big doe eyes just soaking
32:49at everything he's saying as if it's truth and it wasn't so you can see he was very disruptive
32:55our management style was to be two hours away from him try not to have him come into the building
33:02standing up to jobs could be a painful experience as alvey found out in one memorable boardroom meeting
33:09he turned on me total street bully in my face screen we were and i went crazy i'd never been
33:15there
33:16i don't ever want to be there again that's kind of why that's the reason i got away from you
33:19we were
33:20screaming each other in full bull rage with our faces about that far apart and during that so he's
33:27insulting my southwestern accent it was just street bully stuff i i still don't know what happened
33:34something broke uh and during this face-off literally a face-off i marched past him and wrote on
33:43the whiteboard now it was an unspoken rule which i hate unspoken rules that he only he could sit in
33:50front of the whiteboard and only he could use it nobody had ever tested it but at this point i
33:56tested
33:56it i marched past him and wrote on the whiteboard he's you can't do that i said what right on
34:02the
34:02whiteboard and he stormed out of the room so that was the and then i was in shock for the
34:08next week or
34:09months or so i just didn't know what had happened you know everyone in steve jobs life went through
34:13three phases they were either being seduced um ignored or scourged and it all depended upon whether
34:21he needed you or not if he needed you he was your best friend and he would seduce you and
34:26then you
34:27would work like a dog and if you weren't working hard enough he would scourge you and ultimately
34:30he would throw you away on the personal level it was it was not fun it was not the way
34:35i want to
34:36be treated by another human being steve ultimately betrayed everyone and some said the new steve jobs
34:41wasn't afraid of claiming all the credit too disney took toy story and another one of their movies to
34:48new york for the critics to see and the critics just they didn't even look at the other movie they
34:53just went nuts when they saw toy story and they came back and basically told steve that it was going
34:58to be a huge success and that's when he that's the point when his ability to see something spectacular is
35:04about to happen he just moved in and exploited that right to the hill and i must say he did
35:08a
35:08great job became a billionaire from it so steve's genius is to move when he has a good idea i
35:17don't
35:17think they are necessarily his ideas but boy does he know how to move and market them like crazy he's
35:21the world's genius marketeer including of his own self-image
35:27but the best was yet to come for jobs apple was in trouble they wanted him back they were begging
35:35him
35:35to come back because they knew he could fix it and he did come back uh and he fixed it
35:43and the rest is
35:43history one man who witnessed jobs's return to apple was friend walt mossberg he came back to apple and the
35:54company was almost dead literally it was like 90 days from going bankrupt he said to the people at this
36:02very demoralized almost out of business company we're not looking backward i don't really care that
36:09we once had the first successful personal computer i really don't care that we were famous and successful
36:18we're not anymore and this is where we're starting from and this is where we're moving and so when you
36:23see the second coming of steve jobs in apple apple went from being a just a wide open wacky company
36:30to
36:31being a very disciplined company that understood its financials at a level that few companies do
36:39that's because steve thought of every dollar as being his every dollar they have resolved these
36:45differences in a very it was an investment from bill gates that ultimately helped to save apple
36:51but when gates made a live appearance with jobs to explain the deal it didn't go down well with the
36:56loyal apple audience
37:02bill gates was actually on stage rescuing apple rescuing apple he did two things he gave them 150 million dollars
37:12for which he got non-voting stock that expired after a certain number of years and he promised to keep
37:21producing microsoft office the macintosh version for i think five years and so he was he was on stage
37:28rescuing apple and yet the acolytes who were filling the room uh had learned to hate him they treated him
37:39as
37:39you know the the devil the antichrist and they booed him
37:46but jobs with his eye ever on the bottom line had a different view there were too many people at
37:52apple
37:53and in the apple ecosystem playing the game of for apple to win microsoft has to lose and it was
37:59clear
37:59that you didn't have to play that game because apple wasn't going to beat microsoft apple didn't
38:04have to beat microsoft apple had to remember who apple was it was just crazy what was happening at
38:09that time and apple was very weak and uh so i called bill up and we tried to patch things
38:15up
38:15i think he learned to be a better businessman i think he learned a little more humility steve really
38:21changed in a number of ways and he changed primarily because of of failure failure affected him and he
38:28learned from it jobs created a brand new product at apple the imac i think there was a decision to
38:36look
38:36different remember their their motto immediately after his return was think different and you know
38:43he didn't say that because he didn't think didn't believe it you know he really did want to think
38:48different and they would have to appear different to to show that they were thinking different the pair
38:53joked about the relationship between mac man jobs and pc man bill gates
39:01pc guy is pc guy is great i like not a big heart
39:08his mother loves him his mother loves
39:13pc guy is what makes it all work actually all right
39:20it's worth thinking about the truth about bill gates is a brilliant man who you could and i did
39:27have talked to for long periods about the future he could think quite intelligently about the future but
39:35the way microsoft worked as a business was far more incremental than apple all the while they were
39:42working on some big leap and microsoft tended to do the incremental stuff almost all the time
39:49what steve's done is quite phenomenal his ability to always come around and figure out where that next
39:57bet should be has been phenomenal you know apple literally was failing when steve went back and
40:04uh reinfused the uh innovation and risk taking that have uh been phenomenal so the industry's benefited
40:11immensely uh from his his work we've both been lucky to be part of it but uh you know i'd
40:18say he's
40:19contributed as much as anyone i think he built the first software company before anybody really in our
40:25industry knew what a software company was except for these guys and that was huge bill gates is a brilliant
40:31man he did a lot for the world in technology and he is now doing a lot for the world
40:37in philanthropy and i
40:39think highly of bill gates but um uh of the two of them the one that took the bigger risks
40:49and changed the game more often it was steve it was steve jobs well i'd give a lot to have
40:54steve's taste
40:55uh he he has natural not a joke at all i i think in terms of intuitive taste both for
41:04people and
41:05products the way he does things it's just different uh and you know i think it's it's magical uh despite
41:12their rivalry in this joint appearance after jobs had been diagnosed with cancer they displayed a healthy
41:18respect and even affection for one another you know i think of i think of most things in life as
41:24either a bob dylan or beatles song but there's that that one line in that one beatles song uh uh
41:30you and
41:30i have memories longer than the road that stretches out ahead and that's that's clearly true here
41:37well you know what i think we should end it there it was one of the highlights of my journalistic
41:42career to be there thank you very much thank you so much in fact we were quite taken aback by
41:52the
41:52standing ovation and seeing some of the people from where we were sitting on stage actually shedding
41:57tears it sounds strange but it was actually an emotional thing so i can move this with just a touch
42:04anywhere i want steve jobs now at the peak of his creative genius
42:11was leading apple to the peak of its creative success the key to the success of the company was
42:19in moving beyond the computer was in seeing how the microprocessor was was getting so cheap that it
42:26could be applied to other consumer electronic devices innovative new products poured in a seemingly
42:34endless stream from apple's development laboratories pouring a stream of cash into
42:40apple's coffers 250 million or a billion or however many uh ipods are out there you know are what are
42:47what built the apple of today not the mac approaching the age of 50 barely a quarter of a century
42:54after
42:54making his first million greenbacks jobs was worth 2.3 billion dollars
43:02now he picked up the pace of apple's evolution computers they were yesterday's news
43:10he was conquering the world of music
43:15jobs was hurting his competitors
43:19itunes pretty well killed killed off the off the music store
43:22um and um virgin mega stores you know slowly been disappearing around the world
43:31half a million songs are downloaded on itunes every day in many cases changing artists lives
43:43hip-hop group the black-eyed peas were asked to star in an itunes commercial
43:49they later became the most downloaded band on itunes but at the time they didn't understand this new
43:57cultural phenomenon they said hey they want to use a black-eyed peas song for an itunes commercial
44:04and i said well what's itunes and they said uh they're not paying much
44:11but they're going to give you guys ipods what's an ipod this is the new ipod but jobs's influence on
44:22the music industry went far beyond simple star making way before itunes steve jobs has
44:30been a part of music because every major studio has a mac computer in it i mean the mac computer
44:38is an
44:38artist computer musicians are still important but people like steve jobs are uber uber important they
44:45bought cds and they want to buy downloads people don't want to rent their music life in apple's orchard
44:52had never been more fruitful
44:57then steve jobs learned he had cancer
45:07a standing ovation for apple ceo steve jobs as he greeted the public for the first time in more
45:13than a year he carried on working but the years that followed were a roller coaster of hope
45:20and despair most poignantly he was asked what the next few years might hold
45:28the future is long
45:33the last few years have reminded me that life is fragile
45:42um you know
45:47finally he withdrew from public life
45:51only his closest friends saw how he was coping with the threat
45:54of an early death
46:03steve jobs loved to take walks he did a lot of his thinking and his talking with his close friends
46:08like larry ellison and a number of other people that he was friendly with in silicon valley and he
46:14would go on these long walks sometimes around palo alto where he lived and sometimes in other places
46:21it just was his preferred method of thinking and daydreaming ideas with people
46:28one day i i was out in silicon valley he found out about it and he conveyed to me that
46:36he would like
46:36me to come over to his house and this was just after his liver transplant which we all know is
46:43a very
46:43serious kind of thing that takes a lot of recovery and he wanted me to come over and just talk
46:48about
46:48industry gossip in a way or events that had gone on since he'd been kind of out of action he
46:56was very
46:57frail we talked about his health and he talked about how he felt he was recovering and in the middle
47:04of this he said uh let's go for a walk and i said really really you're sure you want to
47:11go for a walk
47:12we're about halfway to the neighborhood park and he stops you know he wasn't like gasping for air or
47:19anything but he was not a well-looking man and i i said steve why don't we go back to
47:25the house
47:27and he smiled or chuckled and he said uh no we're not going back to the house i just need
47:33a minute
47:33and then we're going to go on to the park because that's my goal i set a goal every day
47:38and my goal
47:38now is to get to this park i said you're sure and he said yeah so we walked to the
47:44park and you know he
47:46was fine we talked by the way the whole way we were doing what he does on walks which is
47:50we were
47:50talking about different things and we got to the park and we sat on a bench and we talked about
47:57in the park as if i remember correctly we actually talked more about life and health and you know i
48:04had had a heart attack some years before and he was lecturing me about that and i was sort of
48:10lecturing him as well about work-life balance and all these things and then we got up and walked back
48:15and
48:15talked some more and the last thing he said to me was you know while you and i've been through
48:26lots of
48:26adventures over the last 15 years and we're going to have some more adventures to come we never did
48:42on october 5th 2011 steve jobs died the next day his closest friend and colleague steve wozniak paid
48:54his own tribute i'm gonna miss the chance to go to him and just sit down and share you know
49:01just person to
49:02person how much fun we had uh in how much fun we had in those days doing things together
49:12you know but you lose it you can't ever go back and just just have those those conversations that make
49:19us both smile
49:33as the world mourned the most fitting tribute came from one of steve jobs's young fans
49:4019 year old hong kong based design student jonathan mac long created an image on his mac that went viral
49:47around the world there was no real research behind it i just messed around on my computer and it just
49:55happened it made sense to incorporate his silhouette his profile into the logo
50:01it's gotten around 200 000 responses on my blog some people have said to me that the logo actually
50:08made them cry and i thought it was a really strong reaction to have but it made sense because
50:12you know steve jobs had such a big impact on our world
50:19it wasn't just a person who made all these great gadgets he actually changed the way that we communicate
50:29when you grow up you tend to get told that the world is the way it is and your your
50:36life is just
50:37to live your life inside the world try not to bash into the walls too much uh uh try to
50:42have a nice
50:42family life have fun save a little money how amazing is it that we we live in an era where
50:50his legacy will
50:52transform people's lives and experiences of technology um for for the foreseeable future this single
50:59individual gave us the original apple and the macintosh and pixar you know and the ipod and the iphone ipad
51:08i mean that that that that is astonishing
51:15steve jobs created the most respected brand in the world um and um you know shook up a whole industry
51:22and
51:23uh and and he did it with a lot of panache and style um and and and uh uh and
51:31you know great respect for
51:32him for it life can be much broader once you discover one simple fact and that is everything around
51:39you that you call life was made up by people that were no smarter than you the facts are the
51:47story of his
51:47life the story of his successes the story of his achievements the stories of the great things he did for
51:53other people continue to go on because that's good for our country it's good for the nation it's good
52:00for the world and it's also good for the people of course that's what it's all about i think the
52:06world
52:06will miss steve jobs he took stuff to a new place and i do identify with that it's exciting when
52:12you do
52:12that so i do find the excitement of that and he also made things that were beautiful great to touch
52:17great to hold and good to look at in different colors the minute that you understand that you can
52:22poke life and actually something will you know if you push in something will pop out the other side
52:27that you can you can change it you can mold it um that's maybe the most important thing
52:39there's one thing on which everyone agrees steve jobs left a legacy that has changed the world
52:48he had the ability to think out new ways of doing things not just ways to improve what we have
52:53do a
52:54better version of something but do it in a totally different way that the world would swing towards
53:05and so we fall in love with steve because he gave us these toys that were not only fun but
53:12really useful wow
53:20it's upended industry after industry it's forced everyone else to follow in his path and it has touched
53:28billions of people he will be regarded as the person who unlocked the creativity of a whole generation
53:38he's changed the way we look at computers phones how we share interact he's going to inspire a whole new
53:47generation a five-year-old 20 years from now is going to create and design and invent and define
53:56a world totally different than the way we see it now and it's going to be because of steve jobs
54:03even then he had this ability to bridge the very intellectual world of high technology with
54:08something that um everyone could relate to
54:21here's a guy who revolutionized the computer industry the music industry
54:27the motion picture industry the motion picture industry the telephone industry there's four
54:35and maybe more i don't know but certainly those four and if you compare them with edison
54:43well there was the electric power industry the motion picture industry and the music industry edison had only three
54:54the music industry that's impact
54:56so
55:02so
55:07so
Comments