00:00This is Mexico, one of the most attractive destinations for global investment and an excellent opportunity for your business. Strategically
00:08located in North America, the world's largest market in the planet, Mexico is today the U.S. number one trading
00:14partner and has an ever-growing domestic market of 130 million consumers.
00:19This trade is anchored in responsible fiscal and monetary policies, deep integration into global value chains with free trade agreements
00:28covering more than 50 countries, and bilateral investment treaties with 31 partners.
00:34Mexico is the 11th largest recipient of foreign direct investment and the 10th largest exporter globally.
00:40These strategic advantages are reinforced by a young and skilled workforce, a large domestic market and a robust infrastructure network
00:48that supports industrial development and international trade.
00:53It is precisely on the basis of these strengths that Plan Mexico emerges as President Claudia Sheinbaum's economic development strategy.
01:01Its objective is to leverage the country through concrete, high-impact actions to promote nearshoring, strengthen domestic value content, and
01:10consolidate a new national industrial policy.
01:13Plan Mexico establishes public policy priorities for key strategic sectors, such as aerospace, agribusiness, textiles and footwear, chemicals and petrochemicals,
01:25energy, metalworking, paper, pharmaceuticals and medical devices, plastics, semiconductors, automotive, and electromobility, among others.
01:37In addition, Plan Mexico promotes territorially focused economic development through welfare development polls designed to concentrate investment, infrastructure, and productive
01:48capacities while fostering shared prosperity.
01:51Within this framework, President Claudia Sheinbaum's nearshoring decree, in force all the way through 2030, constitutes a central instrument of
02:02the Plan,
02:02allowing for the immediate deduction of investment in fixed assets, as well as an additional 25% deduction for expenditures
02:11on training programs and R&D.
02:13For investors looking to expand, diversify, and lead, Mexico is where opportunity meets prosperity.
02:21Mexico is an excellent investment opportunity.
02:32Mexico is an excellent investment opportunity.
02:33The
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