00:07when we started as for we wanted to use geometry to create clothing that can
00:15highlight all the beauty of the body geometry is the rule of structure in the
00:26universe it's the universal language and that's how flowers are made that's how
00:33trees are made and that's how the human body is made so think of it like this so
00:40you have a cell and you have the center of the cell you have an atom and you have
00:45the center of the atom and think of it like this all the way out to planets and
00:51galaxies but also think of your body the proportion of all our body is the same
00:59proportion of any kind of creation and that's the golden mean if you use these
01:08golden proportions in a way you cut the clothing in the way you pattern make the
01:16clothing in the way you construct the clothing then whatever you make out of
01:22it looks beautiful no matter what
01:31but it's not just about beauty the idea is that using those principles we can convey the message of
01:43unity in coexistence with nature and with each other
