00:00This is the smart ball that will be used at the FIFA World Cup.
00:03It looks and feels like a normal football, but there's a difference.
00:09It's high tech and AI enabled.
00:12And inside, there's this sensor.
00:14Now this means that it can track data at 500 times a second,
00:19meaning that every kick of the ball is being monitored.
00:22And referees will be able to make better decisions about things like offside goals.
00:26It also means that fans will be given data like which goal struck the hardest
00:31and which had the most spin.
00:33It's gathering all of this data from sensors around the stadium,
00:37tracking all the movement on the ball.
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