00:08The challenges for small-town theaters are many. We have places where, sometimes 50 miles,
00:14there is no movie theater at all, what I would refer to as cinema deserts.
00:21If you don't create the movie-going experience for children and young adults, they don't develop
00:27that habit, and they'll never pick it up. You can't miss what you don't know.
00:34It's tough making a living in the movie industry now.
00:37We've lost over $100,000 two years in a row. This is our third year where we're on that track.
00:42Our greatest challenge today is how we're treated by the studios.
00:46They determine when and how you get the film.
00:48If I could book things the way I want to, I'd make three or four times as much money.
00:52The film companies are cutting their own throats.
01:00So, how come you keep at it?
01:02Because we enjoy doing it, and the community needs it.
01:05The community supported me. I support the community.
01:20I grew up coming here as a little kid to this same drive-in. It's one of the few around.
01:26This is our 62nd season.
01:29I started working here in 1998 when I was 16.
01:33My grandfather taught me how to be a projectionist when I was 13.
01:36I actually had my first kiss in this theater.
01:38In this rare land, I'll say no more.
01:43Movies are now just like data parts streaming in the air.
01:46When it's real, that's the payoff.
01:48We're at a turning point where film could disappear.
01:52The old motto of the movie house is that you are being treated like royalty whether you are the mayor
01:58or a farmer.
02:00The movie house was the pride of that town.
02:03I'm going to the west.
02:08I'm going to the west.
02:09I'm going to the west.
02:11the west.
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