00:00Mark Zuckerberg just dropped 900 million dollars to achieve something that has never been done
00:05outside of some markets in Asia, most notably China, and certainly not by him. His dream?
00:10The Super App, a one-stop app that does it all. Think of China's WeChat and Alipay or Southeast
00:15Asia's Grab. Apps where you can order food, book taxis or a massage, make payments, take loans,
00:21and text your friends without ever having to leave the app. The West doesn't have anything
00:26like this, though Zuckerberg has tried before with Facebook Messenger.
00:48But building that Super App has proven nearly impossible. Even India,
00:53Meta's largest social media market by subscribers doesn't have one. So that brings us back to the
00:58900 million dollars. Zuckerberg has bought a fifth of the Indian fintech company Cred and moved its
01:04founder to run WhatsApp globally. The hope? To finally transform the messaging service's massive
01:09base of 500 million Indian users into a commercial powerhouse. If it takes hold there, Meta can export
01:16the model to the rest of the world. Cred CEO Kunal Shah is a philosophy graduate who built the company
01:21by targeting India's affluent spenders. But while he might be a proven visionary, turning WhatsApp
01:27into a one-stop app will require empowering the masses and not just the 1%. And that will require
01:34him to do the exact opposite of what got the Silicon Valley outsider recruited by Zuckerberg.
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