00:03Субтитры создавал DimaTorzok
00:31We found that the most trusted source people have is a celebrity expert, that combination.
00:38So if there's a celebrity doctor, like someone who is a White House advisor and has millions of followers and
00:44is a doctor,
00:45that person has the highest credibility.
00:47Someone who is just a celebrity, not an expert, they have the second highest credibility.
00:53The third are people who have professional titles in their bios.
00:57The thing is, anyone can have any title on Instagram. I can call myself microbiologist. I'm not.
01:03Researchers warn that it only takes a few social media posts for users to form strong opinions on a topic
01:09they know nothing about.
01:10The threshold for people to start believing that they are experts is very low.
01:15If you are exposed to five to seven consistent information points, you start acting like an expert.
01:22So whether that information that you are getting is true or false does not matter.
01:27Information which is legitimate and provides further important context, but which reaches social media users later on, risks having very
01:34little impact on people's opinions.
01:36You become an expert and once you start thinking like that, you believe every other piece of information that is
01:42fact checking or questioning your beliefs as an attack on your personality,
01:46as an attack on your core beliefs and your own beliefs get stronger and stronger.
01:50It doesn't get weaker.
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