00:09With the new Maserati Grecale we're now completing the full circle of applying the new face for our brand.
00:16The journey that started with the MC Extrema was brought onto the road by the GT2 Stradale
00:21and then of course MC Pura and the Gran Teresmo Gran Cabri that we saw before.
00:26Now also on the new Maserati Grecale we have this new face that elevates elegance to elegance with intent.
00:35And on top of that the strong lower graphics of the fascia give the car a much wider, a lower
00:41look
00:41and overall improve the graphic proportion of the front end.
00:45But really important is this horizontal construction of the new face that really gives us this new attitude,
00:52this new intent in the facial expression of the Grecale.
00:56On the inside of the vehicle also here we're touching all these important points that the driver will interact with
01:03every time he or she goes on the drive.
01:06Starting with the steering wheel, a more sporty, more performance shaped look and with these Alcantara touch points.
01:14The clock, so iconic for our brand. We're using real material, real metal, real glass, we're updating the graphics.
01:21So we're elevating this precious element combining technology and craftsmanship.
01:28And then of course the PR&D. Just like on the Gran Turismo we're going to real metal, modern technology
01:35and a super precise interaction.
01:39So at the end, great design is often about details and when those details work together, they shape the way
01:45people experience the car every day.
01:47That's quite interesting.
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