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II know you can't help but get a Nostalgic twinge when you view these Classic Toy Commercials that was first viewed during the Golden Age of Television.

These commercials on this tape features:
Mr. Potato Head, Mr. Machine, Trick Trac, Shooten Shell Guns, Dick Tracy Two Way Radio, Shirley Temple, Astrobase, Mystery Date, Barbie and Ken, Deluxe Man in Space, G.I. Joe, Soakie Bath Toys and a lot more.

These Classic Commercials have been transferred from the original film elements to video from the Archives of "Film and Historian" Ira H. Gallen.
Transcript
00:28The End
00:31all is well day is done come ye toys have your fun
00:40you know it really doesn't matter what point in time you grew up in when it comes to thinking
00:44back to the days when you're a kid you can't help but get a nostalgic twinge when your memory drifts
00:49to family friends and of course a boy and girl's best friend their toys it's our common bond
00:58toys no matter how old you are one time or another you had one and they're still fun to play
01:03with
01:03today these toys are considered rare works of art and have collectors scrambling to flea markets
01:08antique stores and auction houses in search of these classic toys yes great garloo almost two
01:14feet tall will be your faithful servant you name it you're the boss
01:20g.i joe g.i joe fighting man from head to toe on the land on the sea in the
01:27air
01:28g.i joe attacks boom boom g.i joe take the hill bam bam terrific battle terrific equipment to have
01:38a
01:38battle with when you get g.i joe and the authentic g.i joe equipment you'll have the greatest realism
01:45the greatest fun you ever had in playing soldier box after box of authentic uniforms and equipment
01:51so you can change your g.i joe soldier into a camouflage marine ready for battle a navy frogman
01:58with complete scuba suit and inflatable life raft an air force pilot with high altitude helmet and air
02:04vest get g.i joe and get g.i joe equipment so you can set up exciting battle action whenever
02:11you want
02:12remember only g.i joe is g.i joe what you are about to see is top secret
02:23the first official test of the powerful new lionel turbo missile firing car right beside it stands the
02:30new lionel reconnaissance copter car suddenly its roof snaps open and the reconnaissance copter zooms
02:36aloft to get range and position of targets and there they are on the other side of the firing range
02:42a battery of new lionel aerial target cars their air compressors holding the targets in place
02:48and now the test fire one fire two test successful see the exciting new lionel turbo missile firing car
03:04aerial target car and the reconnaissance copter car remember boy you're the boss of the greatest action
03:12cars ever created when you own lionel trains tracy to kids tracy to kids come in kids come in kids
03:26it's here at last the new dick tracy two-way wrist radio that keeps you in constant touch with your
03:33buddies easy to work up antenna switch on press talk button and you broadcast from room to room
03:41and even house to house no wires needed yet voices travel back and forth radio on the open road from
03:48one bike to another or when out hiking dad dad i found a bear's cave be right down son the
03:56powerful
03:57fully transistorized dick tracy two-way wrist radio is a real electronic instrument make sure all the
04:04fellows get their a-okay dick tracy wrist radio so they can keep in touch over and out
04:11the one and only dick tracy wrist radio wherever american toys are sold
04:18trick track
04:20trick track
04:22trick track
04:24terrific it's transagram's trick track the road rally with the sports car you steer
04:31with a track the trick is in the track the trick track sections work without connections
04:37set them any way you want change layouts even while the action is on terrific
04:44the battery-powered sports car needs no plug-in
04:48go anywhere from room to room all over the house terrific
04:54be a daredevil
04:58trick track
05:01terrific
05:03trick track road rally comes with sports car
05:07nine sections of curved and straight track
05:09complete with scenery
05:11easy to store trick track by transagram
05:17the
05:18one
05:20once there was a glamorous movie star who did the most marvelous things a little girl named shirley
05:27temple she had a pony to play with drove her own car she was so beautiful ideal has made a
05:35doll
05:35that looks just like her a shirley temple doll
05:38same dimples same golden curls you can really shampoo
05:43and when you kiss her her skin feels almost real
05:47your shirley temple doll comes all dressed up and just to have tea parties with her very own shirley
05:54temple tea set
05:55wouldn't you like to have a shirley temple doll
05:57you can she's waiting for you at your favorite store along with the shirley temple tea set with shirley
06:05temple's picture or monogram on every piece she's a wonderful doll she's ideal
06:16say who are your new friends why it's ideal patty play pal and her big brother peter play pal
06:25patty's an ideal friend a doll who walks walks everywhere even from your backyard into your
06:32bedroom and patty play pal's almost as big as you are so you can wear patty's dress and she can
06:39wear
06:39yours patty play pal's dress has her name sewn right on it patty loves to play beauty parlor too
06:45so comb her real saran hair fix it like yours most wonderful of all your friend patty play pal never
06:53has to go home she can stay overnight every night think of all the fun you're going to have
07:00tomorrow and every day with patty play pal and her big brother peter play pal now at your nearest toy
07:06store
07:09she's a wonderful doll
07:12she's ideal
07:16let's all swing along with ideals new betsy wetsy come along swing along with betsy wetsy a baby doll
07:27that's really new rub-a-dub in her tub with betsy wetsy the doll ideal made just for you betsy's
07:37tub goes
07:37here betsy's tub goes there her hair is almost real so bathe and dress and care for her for you
07:50she is ideal ideals betsy wet drinks and wets and cries and friends all betsy wetsies come with layette
08:00and you can get betsy wetsy with wind-up swing or with her own tub that fits any bathtub
08:10she's a wonderful doll she's ideal
08:19mix and match it's fun to do what barbie wears is up to you there are sweaters and skirts and
08:25slides and
08:26shoes there are lots of styles from which to choose like a little big skirt and a white wool sweater
08:32and a pair of shoes what could be better mix and match it's fun to do what ken will wear
08:38is up to
08:39you there are sweaters and slacks and socks and shoes there are lots of styles from which to choose
08:45try a shirt and slacks for games and sports or a bright red vest to make him look his best
08:51mix and
08:51match it's fun to do what ken and barbie wear is up to you there are blouses and bags and
08:57black
08:57and shoes there are lots of colors for which to choose and you'll find all styles of mix and match
09:04clothes for ken and barbie on this fashion bar costumes are available from 80 cents to a dollar
09:0940 wherever toys are sold you can tell it's a town it's well a crime has been committed these
09:19detectives have been assigned to the case their job round up the suspects and that's what you try to do
09:24when you play mattel's new lie detector game the exciting new game of scientific crime detection
09:31it could be any one of 24 suspects question each one is he telling the truth the lie detector says
09:39no
09:39now check the racketeer i think it was a guy with a big jaw now you have one clue next
09:46try the
09:46school teacher i saw him i'm sure he had a mustache true again now you know the criminal had a
09:53big jaw
09:54and a mustache by eliminating the other suspects you're ready to make an arrest and there he is the
10:01playboy with skill and the lie detector you become chief of detectives mattel's lie detector game is real
10:08fun get it wherever toys are sold remember you can tell it's mattel it's swell
10:31this is the mattel shootin shell winchester the only toy rifle that looks real enough to carry that
10:37famous western name it fires greeny stick em caps and safe shooting shells and ejects them fires
10:45greeny perforated roll caps too and with this secret trigger it fires fast as you can handle it
10:52this is mattel's durahide holster and fanner 50 it fires roll caps too holster fanner 50 and rifle come in
10:59mattel's frontier set 550 wherever toys are sold
11:10you can tell it's mattel it's swell
11:17well let's get all the brakes sure but now you can have your own shooting gallery with the electro shot
11:25shooting gallery by marks feel the firepower squeeze off shot after shot with this electric rifle and
11:33look press the switch and you've got a rapid fire some machine gun reloads itself too and what a wild
11:41choice of target bag a lion if you dare clang the bell if you can rock the clown but he's
11:49no pushover
11:50the automatic scorekeeper shows you how sharp you are or are you try again a bullseye pick off the
11:57revolving ducks watch him go down well sometimes spin the traveler what a challenge for everyone
12:05wild clanging spinning bouncing scoring targets get the electro shot shooting gallery by marks
12:13sit down bond yeah your 007 ring at least the 007 seal your 007 id bracelet conceals ammunition and
12:24message pellets for use with the 007 pen an ordinary pen isn't it it writes like one but it projects
12:32messages over 20 feet ingenious and should you find yourself trapped you merely whistle for help
12:39then by placing ammunition in that spot careful bond this is vapor paper writing messages to our
12:48agents drop it in water astonishing good luck bond you're on your own get your 007 secret agent pen and
12:58disappearing vapor paper separately or packaged with a 007 secret agent ring and id bracelet
13:07you'll get a bang out of it you'll get a bang out of it by american character
13:14here he comes here he comes greatest toy you've ever seen and his name is mr machine
13:22he is real he is real he is real and for you he is ideal and his name is mr
13:29machine
13:30his outside is clear you can see every gear the brightest biggest gears ever seen mr machine he talks
13:38no he walks as he walks along the ground and round and round and round you can take him apart
13:46every gear a nut every gear a nut but you can put him together and build him up wind him
13:52go on you
13:54can't break the spring but listen hear him ring here he comes here he comes greatest call you've ever
14:00seen and his name is mr machine he is real he is real and for you he's ideal and his
14:08name is mr machine mr
14:11machine it's landed ideal's new astro base has just landed look the space lock is opening and here
14:24comes the astronaut he's being lowered from the astro base into the remote control scout car the two space
14:31probes are being mounted for launching the car is scanning the area and there go the space probes
14:37they're calling them back to the astro base mission accomplished ideals astro base and colonel macaulay's
14:46space helmet are the greatest way to play outer space you can scan the skies launch deep space probes
14:53fire rockets destroy stray meteorites ideals astro base is at your favorite toy store get your ideal astro base
15:04today three two one
15:11she's up come in ideal countdown control ready for second launching atlas moving into position fuel
15:19her up all set countdown 10 9 8 7 6 5 4 3 2 1 blast off there she goes
15:33yes you can be in command of your
15:35own ideal countdown it's a real electronic missile base you sit at the controls and move missiles into
15:41place you count down you blast off you track the flight the ideal countdown comes complete with
15:49moon missile and lunar probe as well as a giant atlas get your electronic ideal countdown now wherever good
15:56toys are sold
16:10who walks the stair without a care and shoots so high in the sky bounce up and down just like
16:16a clown
16:16everyone knows it's slinky the best present yet to give or get but costs a little to buy the hit
16:22of the
16:23day when you're ready to play everyone knows it's slinky it's slinky it's slinky for fun it's the
16:28best of the toys it's slinky it's slinky the favorite of girls and boys
16:40it's slinky it's flying for fun it's the best of the toys it's slinky it's slinky it's
16:47favorite of girls and boys everyone wants a slinky you want to get a slinky
16:56hey there's hasbro hasbro makes boys what's new hasbro mr and mrs potato head with their own cars
17:04and trailers that's what's new see mr potato head has a car and boat trailer and there's a car and
17:11shopping trailer for his life mrs potato head it's such fun to do and so easy like this take any
17:19fruit
17:19or vegetable just stick in eyes and ears and then the mouth you can make the funniest looking people
17:29in the whole world eat ahead people look different every time you make them mr and mrs potato head
17:35with cars and trailers come in one and two dollar sizes what else is new hasbro a vanity face with
17:43toy cosmetics and beautiful accessories and real looking doctor and nurse kit has a great choice
17:51it's fun to play with hasbro who will be next to launch man in space me and so can you
18:02with deluxe
18:03man in space set you get a rocket launcher defense base and three different nose cones
18:10up goes the astronaut to the top of the launcher the gantry moves in the space capsule is locked on
18:17the mighty atlas rocket blast off there he goes man in space enemy bombers approaching flash the alert
18:26open fire deluxe man in space complete with missile base with astronaut and satellite you send them
18:34into flight three two one fire deluxe man in space wow what a toy deluxe man in space is sold
18:43only at food markets
18:46and he's here my mystery date mystery date are you ready for your mystery date don't be late it would
18:57be great open the door for your mystery date
19:03it's mystery date the thrilling new milton bradley game of romance and mystery that's just for you
19:08and you and you and you mystery date will you be ready for swimming
19:15or a dance
19:18when you open the door will your mystery date be a dream
19:24or a dud
19:27fun and surprises that's mystery dating remember milton bradley makes the best games in the world
19:34so girls open the door for your mystery day get mystery date
19:47say kids what is it up in the sky is it a bird is it a plane no it's superman
19:55yes sir kids a real flying
19:57superman that can be yours looks just like superman himself he's made of tough blue plastic and has a
20:03bright red cape that fits on his shoulders with your flying superman you get a powerful launcher to send him
20:09sky high zooming through space just like superman does in his adventures now you'll want to be one
20:16of the first to have your own flying superman so listen carefully because here's all you do to get yours
20:21send one box top from kellogg's cornflakes and just 10 cents that's one box top and just 10 cents to
20:29flying superman box 330 battle creek michigan or use the handy order blank right on the kellogg's cornflakes
20:37package get your flying superman from kellogg's now
20:46attention to help carry on our important work i want you to join the secret squadron
20:51and wear this official badge and have this secret decoder following each week's adventure i'll send
20:57an important secret message and only secret squadron members who have decoders can decode them also later
21:05i'll tell you the simple rules for joining the secret squadron but you must promise to do as i do
21:09keep yourself healthy and mentally alert and drink oval team every day it's the official drink of the
21:17secret squadron we secret squadron members know chocolate flavored oval team helps give us what we need for
21:24rocket power
21:27yes just as a rocket adds thrust during takeoff oval team can add the kind of nourishment so important
21:33for rocket power we drink oval team hot for breakfast
21:40mmm good too and cold for lunch and between meal snacks and hot again at bedtime to help keep us
21:48revved
21:49up with rocket power believe me oval team's got what it takes to help you be a leader in your
21:55gang
21:56so drink instant oval team every day
22:04mickey mouse no it's me billy happy birthday marylou thanks why'd you bring me here here to buy new
22:13soaky toys you soaky toys let's see mickey mouse the bandly address just like you there's a mouse
22:20katika like you oh isn't she too thank you very much where are you going to take a soaky fun
22:28match with
22:29my new soaky toy silly hmm you could at least wait until she got a little dirty soaky soaks you
22:37clean in the ocean full of fun
22:39scrubbly bubbly flibbity flibbity flibbity clean before you're done soaky soaks you clean and every girl and boy gets a
22:47toy
22:47when it's empty when it's empty it's a toy mickey mouse and mouse kissy a soaky toy taking a soaky
22:54bath is fun
22:55more fun than getting dirty
23:10so
23:18The End
23:41It's here, the annual Nabisco Cereal Toy Roundup Contest.
23:46Here's your chance to win a raid on a gigantic toy department.
23:51And every toy you take is yours, free.
23:53Why, just imagine, in a short time you may be a winner.
23:57Turned loose in a fabulous toy department.
24:00Here's every toy you've ever wanted.
24:02Bikes, dolls, boats, planes, all kinds of sporting equipment.
24:09Games galore.
24:10First prize winner gets five minutes to round up all his favorite toys.
24:15Second prize winner, four minutes.
24:17Third prize winner, three minutes.
24:19There will be nine winners.
24:22A first, second, and third prize winner for each of the three regions of the country.
24:27Winners and their families will receive an all-expense trip to one of these department stores.
24:32Jordan Marsh and Company, Boston.
24:35Carson Peary Scott and Company, Chicago.
24:39Bon Marche, Seattle.
24:40In addition, more than a thousand other boys and girls will win.
24:44Prizes like Lionel Passenger Train Sets, Benris Wrist Watches, Columbia Bikes, RCA Victor Three-Speed Phonographs, and Rent-in-Tin
24:54Record Albums.
24:55Now, here's how to win, and it's easy.
24:58Just name my pony.
25:00That's all.
25:01Just name Rusty's pony and you can win.
25:03Next, tear off the box top from any Nabisco cereal.
25:07Nabisco Shredded Wheat, Nabisco Shredded Wheat Juniors, Nabisco Wheat Honeys, Nabisco Rice Honeys, or Nabisco 100% Bram.
25:17On the box top, print the name of the pony, your own name and address, age, and state whether boy
25:24or girl.
25:25Mail to Rusty, Box 1, Brooklyn 1, New York.
25:29Oh, that's, uh, Rusty, Box 1, Brooklyn 1, New York.
25:34And as many times as you wish.
25:35But hurry, contest closes November 11th.
25:40No, I don't usually think of it as a toy.
25:43The all-new Gilbert Erector Set.
25:48It's more like a whole world, I guess.
25:50You know what I mean.
25:53Color in Erector, new for 63.
25:56Shaped parts that give a solid, enclosed, 3D look.
26:00New for 63.
26:02The Powermatic hoist.
26:04The Powermatic motor.
26:06The control panel with forward and reverse.
26:09The conveyor belt.
26:10New for 63.
26:12Plug-in power.
26:14And the most remarkable advance in Erector Sets since Gilbert decided to make them.
26:18The fully automatic Powermatic programmer, which brings exclusive automation to Gilbert Erector Sets in 1963.
26:26The all-new Gilbert Erector Sets in these all-new 1963 packages.
26:32Worthy of the precious tools they own.
26:37This is it.
26:39Enemy troops attacking from all sides.
26:41Situation calls for the gigantic power-packed missile cannon on wheels.
26:47This is Big Shot.
26:49Big Shot by Marx.
26:51Mounted on its huge six-wheel truck, you can move Big Shot anywhere.
26:55Load it with these long-range rubber-tipped missiles.
26:59Set the cap-firing hammer.
27:01Swing Big Shot's barrel with this remote control switch.
27:04The remote control elevation knob raises and lowers the barrel.
27:08Take it out to elevation four.
27:09There's the target.
27:11Ready.
27:11Fire!
27:13Wow!
27:14Direct hit!
27:15Battery-powered Big Shot comes complete with three rubber-tipped missiles, caps, and enemy target.
27:20Batteries not included.
27:21You're in command with the gigantic power-packed missile cannon on wheels.
27:26Bargain-priced Big Shot by Marx.
27:28Get it!
27:31It's Mattel's official BDSB!
27:34It's a Beanie Copter!
27:35Wind it up!
27:37What did I?
27:41Pull the cord!
27:43It's a Beanie Copter!
27:45Watch it fly in the sky!
27:47It's a Beanie Copter!
27:49Beanie Copter!
27:53Beanie Beanie Copter!
27:57Beanie Beanie Copter!
28:05Boing!
28:06Boing!
28:07Boing!
28:09Boing!
28:12Boing!
28:14Boing!
28:15Boing!
28:16Boing!
28:16Boing!
28:18Boing!
28:18Mind it up!
28:19Put it on!
28:20It's the only official Beanie Copter!
28:22comes with two copter blades.
28:25You can tell it's with towel.
28:27It's swell.
28:30She's so cute.
28:31She's so sweet.
28:32The prettiest dog you'll ever meet.
28:35And her name is Susie Q.
28:39She has a crib and a stroller, too.
28:42So many things that she can do.
28:44That's my little Susie Q.
28:48Oh, you can bend her legs,
28:50bend her arms,
28:51and bathe her, too.
28:54Susie drinks.
28:55Susie what?
28:56Oh, there is so much to do.
28:58She has a chair, a dish, a cup.
29:01You press her tummy, arms go up.
29:03Little darling Susie Q.
29:08Susie plays.
29:09Susie swings.
29:10And you can get her all these things.
29:13Little baby Susie Q.
29:16Oh, yes.
29:17That's my baby Susie Q.
29:22Girls, Susie Q needs a mummy.
29:25Susie Q needs you.
29:29Hey, don't touch that tile or press that rewind button yet,
29:32especially if you want to learn about the art of collecting toys and other types of memorabilia.
29:36I'm your host, narrator, and archivist, Ira Gallen, who spends a lot of time searching after this stuff.
29:42Now, in the mail order game, any first time toy enthusiast, I would definitely tell you to start off with
29:47Toy Scouts, Inc.
29:49Bill Brugman is a pioneer in the field of selling toys in mail order.
29:53Also, you'll find listed in his catalog, Bill also writes some of the most comprehensive pictorial price guides in the
30:00art of toy memorabilia you're going to find anywhere in this country.
30:03The most disturbing thing is every photograph you see in his books at one time or another was listed in
30:10his catalog.
30:11Now, you also know if you write for our free newsletter, we'll list a lot of these places where you
30:14can find memorabilia like this,
30:16as well as great videos that we're releasing.
30:19We'll see you next time.

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