00:00Last but not least, when we think about keeping the customer at the center,
00:05it is not only about staying true to who we are and where we come from.
00:09It is also about preserving and growing our social and cultural relevance.
00:15It is essential that a brand stays true to itself while remaining contemporary.
00:21And when its cultural relevance goes beyond the automotive's arena,
00:24we must leverage it while keeping our values at the center of everything we do.
00:30This is the best way to speak to our customers and attract future ones.
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