00:24Today was a wonderful opportunity and we kicked it off this morning talking about the business
00:29of sports and quite honestly what's important here is that sports is a uniter and with FIFA
00:36and the global sport of soccer this is a great way to reach nation after nation, build relationships,
00:42think about what we can do together and make things happen going forward.
00:55Because it's not just about televising the games, it's about the legacy that we leave
01:01behind when these games are long gone.
01:04It's really a great opportunity for the whole world and it's a way also to unite the world.
01:12Having the opportunity to unite the world in 39 days is something fantastic.
01:18We think of it as across all categories, participation, media consumption, product on the field, etc.
01:26This World Cup will be the springboard for that next evolution.
01:30So we're super excited about Madrid.
01:33Well Madrid is an amazing city and it's used to have these big events.
01:38Well for the city the impact was great, there was a lot of people coming from abroad.
01:42We have 44% of the people was coming from outside.
01:46We're so excited to be able to play in Madrid.
01:49Just the history of competitive sport there I think is one thing that excites everyone.
01:56You know I think in sports we used to say you sell hope for success.
02:01There is a third leg of the stool so to speak and that's experience.
02:06With the NFL match with the Falcons and the Cincinnati Bengals.
02:11That is going to be a great opportunity to showcase to the world what is Atlanta.
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