Not all traffic incidents just result in wreckage and delays. In Fortaleza, a truck mishap has unleashed a significant amount of lip gloss across the street. Filmmaker Eduardo shared with WooGlobe that the intention behind this footage was to craft a viral sensation for a prominent Brazilian brand, with hopes of catching their attention to land a collaboration. The goal was to create something visually striking for a brand that heavily invests in advertising. Nearby, girls can be seen gathering around the glossy remnants, collecting the product from the pavement and applying it to themselves. It’s an unusual scene, illustrating how people are taking advantage of the unexpected aftermath of the crash.
