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अमेज़ॅन_वर्चुअल_बंडल्स
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00:00Creating a bundle of products in e-commerce can really be a big headache, isn't it?
00:04First get a custom box made, then add new barcodes, and then physically pack them, meaning a lot of hassle.
00:11But what if all this work could be done in a jiffy?
00:14Yes, with the magic of virtual bundling, products can be virtually grouped.
00:19There is no tension regarding the warehouse and the listing remains very simple.
00:24This amazing system will be decoded in today's explainer.
00:27So, let's completely master Amazon Virtual Product Bundles in today's discussion.
00:34This is really a game changer tool.
00:36This helps e-commerce brands increase their average order value like a rocket without incurring huge manufacturing costs.
00:44Can.
00:44The agenda of this visualization is very clear and straightforward.
00:48Starting with the concept, then understanding eligibility and rules, pricing strategies, post-launch operations
00:56And finally, we will talk about the most important issue, that is, how to boost the average order value.
01:03So let's start with section 1, the concept, understanding warehouse independence.
01:09Let's understand it this way, these feature brands combine 2 to 5 different items,
01:14Gives the power to create a single attractive listing for customers.
01:18Let us assume, there is a water bottle, priced at Rs 299 and a lunch box, priced at Rs 399.
01:25Now by combining these two, a school lunch combo can be prepared, the total cost of which will be Rs 698.
01:31Rupees.
01:32Customers will simply see it on the screen as a great bundle, which they will buy in one click.
01:37But look at the magic behind the scenes, both these products ship from their separate inventories in the Amazon warehouse.
01:44Will be.
01:45This means that there is no need to put in any extra effort to physically pack them together.
01:49Isn't it amazing?
01:50And yes, this trick is not limited to school items only.
01:54Let's take a look at a complete skincare kit.
01:56Suppose there is a registered beauty brand.
01:59She combines her Rs 249 face wash, Rs 399 moisturizer and Rs 349 sunscreen to make one.
02:06Can make a wonderful kit.
02:08If these three are added separately, the price comes to Rs 997.
02:12But to kickstart the sales, the brand can offer a bundle discount of 10 percent on the total.
02:18So the new and attractive price became Rs 897.
02:21This is a very smart and effective way to increase sales quickly without any extra box.
02:27Let us now move on to section 2 – eligibility and rules, strict requirements for sellers.
02:33Not everyone can use such a powerful feature.
02:36There are 3 very strict requirements to unlock it.
02:40First, having a brand registry is an absolute must.
02:43Second, there should be access to a brand representative.
02:46And thirdly, it is necessary to have active FBA i.e. FBA inventory.
02:50Simply put, this feature is specifically designed for private label brand owners.
02:56Has gone.
02:56And for them, this is really no less than a treasure.
02:59Now let's talk about a crucial rule, where there is often the most confusion.
03:05The bundle must contain a minimum of two and a maximum of five ASINs.
03:12Let's understand this carefully, what does a valid combination look like?
03:16Like a notebook and a pen.
03:18These are two completely different ASINs, so this is completely allowed.
03:22But what if someone wants to bundle two red pens together?
03:27Since these are multiple items of the same ASIN.
03:30Therefore the platform will consider it an invalid bundle and it is not allowed at all.
03:36Now let's come to our section 3, pricing strategies, dynamics and discoverability.
03:42The magic of dynamic pricing is truly worth seeing.
03:45Let us understand this with a timeline.
03:47Suppose on day 1 product A is priced at Rs 100 and product B is priced at Rs 50.
03:52So the total price of the bundle is Rs 150.
03:55Very simple.
03:57Now on day 2, let's assume that there is a sale on product A and its price drops to 90
04:02It becomes rupees.
04:03So will I have to manually update the bundle price now?
04:07no way.
04:08The system is so advanced that the price of the bundle will automatically adjust and drop to Rs 140.
04:14Let us now understand a very important term, main component.
04:19Whenever a new bundle is created,
04:22So one product has to be selected as the primary anchor, i.e. the main component.
04:27This is not a small decision, but a very crucial one.
04:31This is because it is decided on the basis of the keywords and category of this main component.
04:37That when someone searches, where and at what ranking will that new listing appear.
04:41Then how to choose this main component?
04:45Well, the platform has its own very solid advice on this.
04:49He says always choose either a high traffic product,
04:53Meaning a product that people are searching for day by day,
04:57Or make a product with a high selling price an anchor.
05:00Doing so increases the discoverability of the new bundle listing.
05:05And the chances of getting organic traffic without spending any money increase significantly.
05:10And yes, there is another great benefit of giving discount on bundle.
05:14If discount is applied on bundle,
05:16So it starts showing in the bundles with this item widget on the individual product page itself.
05:22Just think, this is a completely free source of extra visibility.
05:26Someone came in to look at just one single item and got flashed a great discounted combo right there?
05:32What could be better than this?
05:34Let's move on to section 4.
05:37Post-launch operations, managing edits, ads and reviews.
05:41Now that the bundle is live, it's important to know what can be edited later.
05:47What can be eaten and what absolutely cannot be eaten.
05:50Title, images, price, description and bullet points can be easily changed later.
05:57But the products, main components and SKUs inside the bundle are all locked.
06:11Wait for a full 24 hours and then create a new bundle from scratch.
06:15When it comes to advertising, brand owners do not need to worry at all.
06:20These virtual listings work perfectly with all the standard promotional tools that are in regular use.
06:27Are.
06:27Be it sponsor products, sponsor brands, coupons, A-plus content or deals, all of these can be used in these bundles.
06:35Bejing can be done to bring heavy traffic.
06:38But here is one fact which might surprise you a bit, and that is number zero.
06:46Yes, even if the individual products within a bundle have hundreds or thousands of 5-star reviews.
06:54No, when a new virtual bundle is created, its review counter starts fresh, i.e. zero.
07:02From reviews.
07:02That bundle has to build its own trust and reputation. Now let's talk about returns.
07:10The platform's return policy is very clear and logical. If you don't want to return an entire bundle,
07:16If desired, a partial return option is also available. Let's understand this using the same lunch combo example.
07:22If someone ordered a water bottle and lunch box combo, but wants to return just the bottle, then who
07:28That's okay, the system will give him a proportional refund based on that bottle only. There's no need for sellers.
07:34There is no extra calculation or headache.
07:35Now we come to our final and most exciting section: Section 5: Boosting Average Order Value, Strategic Payoffs, and Real
07:45World Application.
07:46And here's a wonderful surprise. Bundle fees remain the same. Yes, you heard that right.
07:54There is no extra fulfillment fee or hidden packaging surcharge on this.
07:59Referral fees and FBA fees are calculated in the same way as if individual items were sold.
08:07This is why Bear House still ships items individually. This means profits increase.
08:13And there are no extra fees at all.
08:14Let's understand how to apply this with some real-world combo ideas.
08:21Some first-rate and profitable combos can be created, such as a stationery brand, GST book, and tax planner.
08:28Can create a bundle.
08:29When it comes to electronics, the combination of a mobile cover and screen guard is always a hit.
08:35and a pen set or pet care combo. These are all great ways to keep your pet safe without any hassle.
08:41Simply use the existing catalog to smartly boost your average order value for new inventory
08:47Can.
08:48So the bottom line is that without any new manufacturing cost and without the hassle of packaging.
08:55With just a smart virtual strategy, revenue can be significantly increased. Now the question arises.
09:02Which top selling brands can use their existing inventory to unlock the next winning combo?
09:09Do a little catalog analysis and
09:11And who knows, the next big blockbuster combo might be just waiting to be created? Read on with this explainer.
09:17Thank you so much for sticking around. Just keep learning and growing.
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