In Niger, as in many other countries, the needs for family planning and health services tend to be greatest among the poorest and least educated people in rural areas. However, the needs for HIV prevention tend to be greatest among the richest. and best educated people in urban areas. They may be better informed about HIV and how to prevent it but, still, they engage in more high-risk sexual activity (e.g., with non-cohabiting partners including sex workers) and, while they may know they should wear condoms, they fail to wear them often enough that they are at high risk of acquiring HIV.
With that in mind, the project has targeted sexually active youth right across Niger with television spots and songs featuring Mali Yaro, ZM and other popular entertainers.
