00:00London's hospitality sector is expecting a boost as the World Cup begins in North America,
00:06with pubs and bars preparing for busy match nights. Industry figures say big football
00:12tournaments typically lift turnover sharply, with rises of around 40-50% during the Euros,
00:18and even higher for semi-finals and finals. UK Hospitality reports bookings are already well
00:24ahead of last year, with some venues seeing major increases as fans reserve tables.
00:30Pub operators say England Games and visiting supporters are driving trade, particularly on quieter weekdays,
00:37while the government has confirmed extended licensing hours for late kick-offs and public screening events.
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