00:00Because we got this far doing things one way, and I needed to find another way.
00:04So I need to think, I need to understand the business, I need to have a strategy.
00:08Therefore, I need to have my priorities.
00:10But let me give you a practical example of this conceptual conversation.
00:17The fan buys the ticket.
00:20We sell the tickets.
00:23Question mark.
00:24We sell the tickets.
00:28When a fan arrives at the Maracanã stadium in Brazil for a Flamengo game, they will experience intense emotions.
00:35So let's compare that to our competitors.
00:39A person goes to the movies, or they go to see a play, or they go to watch a series, they go
00:43Watch a movie.
00:44She's going to see a comedy, she's going to see a drama, a horror movie.
00:47She is seeking to experience strong feelings.
00:51But these are predictable feelings.
00:53When you go to a comedy movie, you go expecting to laugh.
00:56If you laugh too much, that's not a good thing.
00:57If you laugh a little, the movie is good.
00:59When you watch a football game in Brazil, you will feel anxiety, nervousness, pride, happiness, and despair.
01:11But you don't know what the meaning of "you" is, but we already are a priority.
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