How Big Brands Make Money Without Manufacturing | Private Labelling Explained - video Dailymotion

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How Big Brands Make Money Without Manufacturing | Private Labelling Explained

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00:00In the past 30 years, I was very close to the world of international trade.

00:05I saw that a small idea of a global container is made

00:09and how many crores of factories are in the middle of the world.

00:13People ask me if you have been exporting so many years,

00:17now you have become a business coach.

00:19So, what do you teach us?

00:21I only tell you one thing.

00:24I have only 30 years of product.

00:26I have taught consumer psychology and market power.

00:30Today, I am going to tell you the secret to which people are going to be angry.

00:35How can you put a machine without one?

00:37You can put a large and large brand to the world.

00:41Welcome to the world of private labeling.

00:44In our country, I think that if you want to do business,

00:48then you should have a factory.

00:50People take loans, buy land,

00:52you can buy machines,

00:55and then they are stuck in labor and business.

00:58You can listen to it.

01:00But in the past 30 years,

01:02the fact that the manufacturing is a bad thing,

01:05but the branding is a bad thing.

01:07The world's biggest brands,

01:10such as Apple, Nike,

01:11or our studio, Reliance Trends,

01:15they have one thing.

01:20They use their expertise and use their premium label.

01:26They use their focus on production,

01:27but they have a position on it.

01:29Private labeling of simple logic,

01:32one of them is the manufacturer.

01:34manufacturer, who has made one thing for 20 years and has a master, machines, skill, labor

01:42and the other side is you, who has the understanding of market, the design of the sense and the

01:48sales of the strategy. You go to the manufacturer and tell the quality standards and it is

01:57you, but the logo, packaging and brand is your own. The manufacturer gets its work and you

02:05get an asset light business, not the factory nor the machines. If you want to learn how

02:14the success is going to happen, remember these three rules. Rule number one, don't sell

02:20products, sell solutions. If you are only selling a shirt, then you are only selling a

02:26shop. But if you are selling an eco-friendly organic cotton brand, then you are selling a

02:33lifestyle. Private labeling gives you the opportunity to understand the market gap.

02:40Rule number two, quality is non-negotiable. In 30 years of export career, I have one

02:45thing to say. In the global market, your name has failed once, so it is over for me. Manufacturer

02:52कोई भी हो. Quality control हमेशा आपके हाथ में होना चाहिए. Rule

02:57number three, master the distribution. Factory owner का ध्यान मेशीन पर होता है,

03:02लेकिन brand owner का ध्यान distribution और network पर होना चाहिए. आज के

03:07digital age में आपका brand Amazon, Instagram and global portals पर एक साथ होना चाहिए.

03:14आज इंडिया का टाइम है. पूरी दुनिया चायना के बजाई, इंडिया की तरफ देख रही है. हमारे पास दुनिया के

03:21best manufacturers हैं, जो अब private labeling के लिए तयार है. मैंनी exporter से लेके

03:28business coach तक का सफर इसलिए अताई किया, ताकि मैं नए entrepreneurs को वो रास्ता दिखा सकूँ,

03:35जहां ठोकर कम और तरकी ज्यादा हो. मेरी एज में लोग सोचते हैं retirement ले लेंगे, लेकिन मेरा

03:42vision है कि मैं इंडिया में कम से कम, एक हजार नए global brands खड़े करूं, तजरुबा मेरा होगा और

03:49मेहनत आपकी.

03:50Final line याद रखिए, your brand is your reputation. Factory कल बंध हो सकती है, technology obsolete हो सकती है,

03:59लेकिन एक मजबूत brand कभी नहीं मरता.

04:02अगर इस वीडियो से आपको एक नई direction मिल गई है, तो चैनल को subscribe कीजिए, like कीजिए और इससे

04:09उस दोस्त के साथ share करिए, जिसको इसकी अभी जरूरत है.

How Big Brands Make Money Without Manufacturing | Private Labelling Explained

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