- 14 hours ago
How to Invest Your Money Like The 0.1%
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00:00How do the top 0.1% actually invest their money?
00:03Most people think they prioritize stocks and real estate,
00:06but that's completely wrong.
00:07I bought my first stock at 19,
00:09a rental property when I was 21.
00:10I was voted number one angel investor in all of Canada.
00:13I've even invested in companies
00:15alongside founders of Google and even Jay-Z.
00:18And here's what I've learned.
00:19The top 0.1% follow a completely different strategy
00:22than you'd think.
00:23So in this video, I'm gonna break down the four stages
00:26of how the wealthy actually invest their money,
00:29even if you're starting from scratch.
00:31Stage one, invest in your foundation.
00:34The best thing you can do
00:35is invest in getting ready to receive.
00:39This is a non-negotiable.
00:41First off, we need to prioritize your health,
00:44essentially your mental and your physical,
00:45because that's the baseline.
00:47Once you get rich, the only thing you care about
00:49is that you feel good about yourself having that money.
00:53If you're healthy, you have a thousand goals and dreams.
00:55If you're unhealthy and sick in the hospital,
00:58you've got one goal.
00:59So we have to prioritize our fitness,
01:01our sleep, and our nutrition.
01:03All of those will impact your brain.
01:05My best investment is in me
01:07because I will take me with me for the rest of my life.
01:11You wanna make sure you, this body,
01:13this vehicle is dialed in.
01:15Here's a great hack.
01:17Go to an expensive gym.
01:19Pay.
01:19When you pay, you pay attention.
01:21You prioritize.
01:22The best part is if you go to that expensive gym,
01:24you'll also be there with other people that got money.
01:28See, cheap people don't go to expensive gyms.
01:30If you wanna elevate your life,
01:32get around other people, other CEOs, entrepreneurs,
01:34and folks who can actually support your dreams.
01:36Pay to get access to the best gym
01:38and be sure to say hello to people.
01:40But that's just the baseline.
01:41The next stage is where you'll see things
01:43start to turn for you financially,
01:44which is stage number two.
01:46Invest in your skills and your knowledge.
01:49The best investments, the best ROI
01:51is to just buy better thinking.
01:54Pay to get access to learn things.
01:56Pay for the blueprint.
01:57Pay for the answer on the test.
01:59Pay to have somebody that spent 20 years learning a topic
02:02to give you everything they've learned
02:05in a compressed format.
02:06That will sharpen your skills
02:08to make you more valuable to get paid more.
02:11And then once you pay to get access to those teachers,
02:13turn those teachers into relationships.
02:15My 12-year-old son the other day
02:18bought his first digital course.
02:20He realized that for him to become more valuable,
02:23he has to pay people to teach them things
02:25so he doesn't spend all this time trying to do research,
02:28maybe finding the answers that he's looking for.
02:30You gotta find the people that have the courses.
02:32Maybe they'll tell you what tools of the trade to use
02:34so you can save yourself all this research.
02:36My top two investments, coaches and books.
02:40I've studied, and I use that language specifically,
02:42over 1,600 business books,
02:44integrated them into my life.
02:46I've taught them to other people
02:47so I could really understand them.
02:50Coaches are some of the most powerful ways
02:52for you to upgrade your skills,
02:53to make investments in yourself,
02:55because oftentimes we get coaches
02:57to help us with the transformation.
02:59Guess what?
02:59The transformation happens at the transaction.
03:01I turn my teachers into mentors.
03:04Most of the authors who are still alive,
03:06that wrote the books,
03:07that impacted my life the most, I've emailed.
03:10Would you be surprised to find out
03:11that most of them write back?
03:12Many of them I've met in real life now,
03:15all because I decided to take the knowledge
03:17they shared with me, acknowledge that,
03:19tell it how it impacted my life,
03:21and it turns out if somebody's taken 25 years
03:23of their experience, put it into a book,
03:25sold it for 20 bucks,
03:26and somebody emails, messaged them
03:28to let them know how it impacted their life,
03:29they appreciate that.
03:31Most people won't make this decision
03:33because they can't see the ROI,
03:35but it's because they're not learning the right things.
03:37I call it just in time versus just in case.
03:39Most people learn shit just in case they need it.
03:43That's like going to university.
03:44I read books for things I need to solve in my life today.
03:47Almost 20 years ago,
03:49I read a book called Never Eat Alone
03:50by a guy named Keith Ferrazzi.
03:51I was an introverted software programmer.
03:54I didn't wanna talk to people,
03:55but I knew I had to learn how to network.
03:57So I read his book,
03:58and he taught me these crazy strategies,
04:00like you should use meals to connect with people.
04:02You should invite people to work out with you.
04:04Your network is your net worth.
04:06Turns out, wildly right.
04:08If you look at my life today,
04:10I don't meet with people new
04:11without bringing them for a workout.
04:13I do it on a founder's hike.
04:14I do it on a run.
04:16I've done it on the back of my boat.
04:18Like, that's just my rule.
04:19I even emailed Keith and kept in touch with him.
04:22And almost a decade later,
04:24I meet up with him in LA.
04:25And true to his character
04:27and what he wrote about in the book,
04:28he invited me for a workout
04:29and then for brunch to meet some of his friends.
04:31When you invest in your skills and your knowledge
04:33through coaching courses
04:35or any other format like books,
04:37then you become more valuable.
04:39And here's the best part.
04:41Investments don't always require cash.
04:43Most authors, including myself,
04:45usually have a newsletter
04:46where they share strategies.
04:47Like mine is the Martell Method,
04:49where I teach you my top mindset,
04:51entrepreneurship and growth tactics.
04:52If you want that,
04:53just click the link below in the description
04:55and join the community.
04:56It costs nothing.
04:57If you're still stuck on this point,
04:59I want you to consider this.
05:00If I already knew what I needed to know
05:03to be successful,
05:04then the success would already be in my life.
05:06The fact that it's not
05:07means I have to go learn,
05:08develop my skills,
05:09develop my habits,
05:10develop my mindset
05:11so I can become the person
05:13who can easily bring those outcomes into my life.
05:16You got to keep investing.
05:17So here are some very tactical ways
05:19that you can go about investing
05:21in your skills and knowledge.
05:22The first one is build
05:23what I call a Centurion Council.
05:24Essentially, it's 100 mentors list.
05:26I like to make it 25 authors,
05:2825 operators.
05:30These are people actually running companies.
05:3125 coaches,
05:32people that teach people.
05:33And then 25 peers,
05:35folks that are one or two years ahead
05:36of where you want to be.
05:37Once you do that,
05:38read everything about them.
05:40Read their books,
05:40watch their content,
05:42test their methods,
05:43see if it works for you.
05:44I call that bathing
05:45in the waterfall of their knowledge.
05:47Once you've done that
05:48and you've gotten some value from them,
05:50then I want you to reach out
05:51to connect or hire them.
05:52But you got to use the PAC script.
05:55P is open with proof
05:57you've used their content.
05:59Tell them,
05:59hey, I read this thing.
06:00You taught me this.
06:01I did that.
06:02It had this impact on my life.
06:03That's the proof that you read it.
06:04The A stands for ask.
06:06Ask one specific tight question.
06:10C is close.
06:11If you ask somebody for seven minutes,
06:13you might go 10,
06:13but close the call.
06:15Wrap it up.
06:16It also shows that you're busy
06:17doing things,
06:18not just a talker.
06:19And trust me,
06:20if someone gets approached
06:21by a lot of people
06:22wanting my advice,
06:23knowing that I've been helpful
06:24and they moved on
06:25and then they can message me later,
06:26the impact,
06:27that's how we start
06:28to build a relationship.
06:29Once you do this
06:30and make it a habit,
06:31we can move on
06:32to the next stage
06:32to invest your money
06:33like the top 0.1%.
06:35Stage three,
06:36investing in your business.
06:38The top 0.1%,
06:40they don't guess.
06:41They buy speed
06:42and they reinvest
06:43in the machine
06:44that multiplies cash.
06:46And for those people,
06:47it's their business.
06:48But there's different ways
06:49to look at investing
06:50in your business.
06:51The first thing
06:52I'm going to tell you
06:52is you've got to look
06:53at the gear.
06:54I can't tell you
06:55how often I'm with a friend
06:56and he's pulling up his phone
06:58and the phone is slow
06:59or his computer's crashing.
07:01And I'm like,
07:01bro,
07:02there's only a handful
07:03of places you spend
07:04a lot of time.
07:05You want to invest in that.
07:06Spending money on gear
07:08is the fastest,
07:10quickest way
07:10to get a return
07:11on your capital.
07:12It's like being a roofer
07:13and manually nailing
07:15all the roof shingles
07:16to the roof
07:16when you could buy
07:17a nail gun
07:18and get like literally
07:2010 times more productivity.
07:22The other one
07:22is blueprints
07:23or playbooks.
07:23Like I mentioned,
07:24paying for shortcuts
07:25instead of trial and error
07:27is a pro move.
07:28All the richest people
07:29do this every day.
07:30They pay for consultants.
07:32They pay for mentorship.
07:33They will pay anybody
07:35for an hour of their time.
07:36I'm on Instagram all the time
07:37messaging all of you
07:38or chatting with people
07:39or trying to find
07:40new people to follow.
07:41And if I see somebody
07:42sharing something really cool,
07:44my go-to is,
07:45hey,
07:46what would an hour
07:46of your time cost?
07:47Most of them look
07:48at my profile and go,
07:49well,
07:49I think it'd be
07:50a fun conversation.
07:50How about free?
07:51I'm like,
07:51sounds good to me.
07:52Sometimes they'll go 30 grand.
07:54Guess what?
07:54For the right person,
07:5530 grand for an hour
07:57of their time
07:57so I can learn
07:58everything that they've learned
07:59in the last 20 years
08:01is the best investment
08:02I can make
08:03to unblock an area of my life.
08:04Another one is coaches
08:05and consultants.
08:06And yes,
08:07we talked about this
08:08in skills and knowledge,
08:09but this is way different
08:10because now we're talking
08:10about the business.
08:11See,
08:12most entrepreneurs
08:13will hire coaches
08:14or consultants
08:14for themselves.
08:15I'm talking about
08:16hiring more specialized people
08:18for the departments,
08:20for the people
08:20leading their department
08:21so that you get
08:22the right person
08:23inside the company
08:25helping develop the people
08:26because when you build
08:27the people,
08:28the people build the business.
08:29Too often,
08:30all the knowledge
08:30and information
08:31is bottlenecked
08:32by the CEO.
08:34Push it down
08:35to the people
08:35that are doing the work.
08:36My favorite recent example
08:38of this
08:38is helping my creative director
08:39create a mastermind
08:41of incredible people
08:43that were also
08:43creative directors
08:44or video editors
08:45or people creating content
08:46that he could learn from
08:47both provide value,
08:49sharing with them
08:50and them providing value
08:51back with their lessons learned.
08:53Masterminds
08:53is a powerful strategy
08:55that I think
08:56that every CEO
08:57should ask their leaders
08:58to build for themselves
08:59because proximity
09:00equals acceleration.
09:02What's crazy
09:02is for seven years
09:04I tried to build a business.
09:06Two companies
09:07back-to-back failed.
09:08It wasn't until
09:09I hired a business coach,
09:11his name was Bob,
09:11to teach me business
09:13and I know,
09:13it's like,
09:14I'm an entrepreneur,
09:14I know business,
09:15guess what?
09:15Turned out I didn't understand
09:16how to actually do
09:18the business stuff.
09:19I was good at writing code,
09:20I could build software.
09:21That's like 10%
09:22of the overall business.
09:23In the first year,
09:24Bob mentored me
09:25and coached me
09:26to do almost
09:27a million dollars in revenue.
09:28That was wild.
09:29Two failed companies
09:29over seven years
09:30in the first 12 months,
09:32almost a million in revenue.
09:33The power of people
09:35giving you the blueprint
09:36so you don't have to sit there
09:37and figure it out yourself
09:38is a massive investment.
09:40Some people are stuck
09:41wanting to learn
09:41everything themselves.
09:42That's slow.
09:43All these are examples
09:44of like outside help,
09:45but guess what?
09:46Inside your business,
09:47you can learn
09:48to buy back your time.
09:49Making investments
09:50in bringing people in
09:51to take time
09:52out of your calendar
09:53so you don't become
09:55a slave to your own business
09:56so that you can re-energize
09:58and invest your mind
09:59and your talent
09:59in the thing
10:00that makes you
10:01the most money
10:02that lights you up.
10:03That is the ultimate investment.
10:05This is the buyback principle.
10:07You don't hire people
10:08to grow your business.
10:09You hire people
10:10to buy back your time.
10:11So here's a framework
10:12that I use
10:12to reinvest in my business.
10:14First off,
10:15every quarter,
10:15I want you to set aside
10:17a fixed percent of profit,
10:18let's say 20 or 30 percent
10:20that you earmarked
10:21for reinvestment.
10:22Then you have to redeploy
10:23that capital
10:24into the most leveraged
10:26category of opportunities.
10:27Then you take that capital
10:29and you reinvest it
10:30in either marketing,
10:31sales, or delivery,
10:33unblocking
10:33where the constraint is
10:35in the business.
10:35If that means you got to pay
10:37for other people's playbooks,
10:38you might need to hire
10:39a person to lead it,
10:40you might have to build
10:41some systems,
10:42or you just have to grow
10:43the team,
10:44or build more capacity
10:45in that area of the business.
10:46But the theory
10:47of constraint,
10:49TOC,
10:49is the right way
10:50to analyze
10:51where you should be reinvesting.
10:53And finally,
10:54don't let your cash
10:54pile up just in case.
10:56A lot of people hear,
10:57oh, you should have
10:58eight months of cash
10:59in your bank account
11:00just in case.
11:01Move it to your holding company,
11:02leave it there.
11:04Invest it out of there.
11:05And guess what?
11:06If you need it back,
11:07you liquidate it
11:08and you invest it
11:08in the business.
11:09That strategy
11:10of taking the cash out
11:11and keeping that
11:12as an investment
11:13forces the business
11:14to grow.
11:15The other thing
11:15about investing
11:16in your business
11:17is most entrepreneurs
11:18will get a 50% return
11:20on their investment
11:21in their business
11:22than taking the money
11:23and investing
11:24in other places.
11:24And everybody's like,
11:25oh, I got to invest
11:26in index funds.
11:26I got to invest
11:27in the market.
11:28I got to invest
11:28in private equity.
11:29I'm an angel investor.
11:30Guess what?
11:31Not a good move.
11:32So you've built
11:33the foundation,
11:34leveled up your skills
11:35and reinvested
11:36in your business.
11:37Only after doing
11:38all that
11:38is when you start
11:39looking at other
11:40financial assets.
11:41Stage four,
11:42investing in financial assets.
11:44As I said
11:45at the beginning,
11:46most people
11:46make their investments
11:47backwards
11:48with stocks,
11:49index funds,
11:50real estate,
11:50all that stuff.
11:51But the truth is
11:52these don't make you rich.
11:54They keep you rich.
11:55That's why the 0.1%
11:57treat financial assets
11:58as the last stage,
11:59not the first.
12:00If you look at 90%
12:01of the people
12:02that have become
12:03really rich,
12:04I'm talking like
12:04100 million plus,
12:05they made it
12:06by having a primary
12:08operating company
12:09that generated cash.
12:10They took that extra cash
12:11and then they started
12:12doing what I'm about
12:13to share with you.
12:13And don't overcomplicate it.
12:15You've built well.
12:16This is just a safety net.
12:17One of my mentors,
12:18Ken,
12:18he said it best.
12:19He said,
12:20making money,
12:21that's easy.
12:22Keeping it,
12:23super hard.
12:23This is about keeping it.
12:25So now that we're
12:25at this stage
12:26and you've gone through
12:27each one of those,
12:28just make sure
12:28you don't overcomplicate it.
12:30Stocks,
12:30S&P 500,
12:31real estate investment trust,
12:33they're all great,
12:34safe options,
12:34but just keep in mind,
12:35they're for a long-term play.
12:37Essentially,
12:38it gives you peace of mind
12:39so you can focus
12:39on growing the business
12:41knowing these assets
12:42will compound.
12:42I want to take the risk
12:44in my primary business
12:45where I have an unfair advantage,
12:46not in my investments.
12:48Here's what not to do.
12:49Late 20s,
12:50I get an opportunity
12:51to invest in homes.
12:53This was during
12:53the great financial crisis
12:54and banks were trying
12:56to sell and liquidate
12:57anything on their balance sheet
12:58as fast as possible.
12:59So you could buy homes,
13:01for example,
13:01in Detroit for $8,000.
13:03And I bought a ton.
13:04I thought I was smart.
13:05I thought I was a real estate guy.
13:07And all of a sudden,
13:08I find out the homes I buy
13:09are essentially,
13:10were rotten and not livable
13:12and there was homeless people in them
13:14and I should have never
13:15got involved in them
13:15in the first place.
13:16That's when I realized
13:17I got to stick
13:18to what I know best,
13:20software.
13:20If your primary business
13:21is real estate,
13:22go nuts.
13:23It's not mine.
13:24Whatever you're best at,
13:25do that.
13:26If money is just sitting
13:27on the sidelines,
13:28not working,
13:29it's just wasted.
13:30I consider dollars
13:31as little workers
13:32and they need to be put to work.
13:34Here's the best part.
13:35You can actually leverage
13:37your liquid assets,
13:38these investments
13:38I'm going to talk about,
13:39to buy things
13:40without paying taxes.
13:42Essentially,
13:42rich people that have stock
13:44in their primary business,
13:45think Elon Musk
13:46with all his equity
13:46tied up in Tesla,
13:47he can use that stock
13:49to borrow money,
13:50essentially a loan
13:51backed by the stock,
13:53not pay any taxes
13:54because it's a loan
13:55and then just take out
13:57an insurance policy
13:58to pay back the loan
13:59if he dies.
14:00It's called
14:00the buy, borrow, die strategy
14:02and a lot of people use it.
14:03The first part
14:04is you have to buy.
14:05That's why rich people
14:06buy stocks
14:06and they never sell them.
14:08They literally say,
14:08this is a portion
14:09of my portfolio
14:10that I'm never going to sell.
14:11I'm going to own them forever
14:12and oftentimes
14:13they'll put them
14:14in a family trust
14:15so they can be transferred
14:16in a more tax efficient way
14:17to future generations.
14:19Second is they borrow money
14:21from the bank
14:21using that portfolio,
14:23that stock
14:23as collateral.
14:25Again, borrow the money.
14:26There's no taxes
14:27when you borrow money
14:28so they can pay
14:28for personal assets.
14:30And then third
14:30is when they die,
14:31the life insurance
14:32pays back the bank
14:33for the money
14:34they borrowed
14:34that was secured
14:35against the stock.
14:36So the stock
14:36never has to sell
14:37so it doesn't trigger
14:38any capital gains
14:38which means
14:39they don't have to pay taxes.
14:40Their kids get the stock
14:41tax-free
14:42at today's value.
14:43This is very technical
14:44but understand this.
14:46Step one,
14:47go get money.
14:48Step two,
14:49invest in your health.
14:50Step three,
14:51invest in your knowledge.
14:52Step four,
14:53invest in your business.
14:55Then five,
14:55do this stuff.
14:56The real question
14:57that I get asked
14:58all the time
14:58is what percentage
15:00of my income
15:01should I be investing
15:02in what?
15:03First off,
15:04put some aside
15:05long-term.
15:06If you want to
15:07lock in
15:08into index funds
15:09and just have
15:10really tax-efficient
15:11low-fee type
15:12of investing
15:12just so that you
15:13start to build the base
15:14again that you can use
15:15as leverage and collateral
15:17for your first home,
15:18for a business loan,
15:19whatever it is,
15:20you at least have that there.
15:21I'm not saying
15:21you're going to get rich
15:22off of it by any means
15:23but at least you'll
15:24build a foundation
15:25and savers are growers
15:27so you need to learn
15:27how to save.
15:28Invest a percentage.
15:29Call it 10%
15:30is a good amount.
15:31I like to give to charity
15:32because I think you get
15:33what you want
15:34for other people
15:34so if I want to give
15:35my money to people
15:36that need it most,
15:37I'm going to get more.
15:38So I think giving,
15:39tithing,
15:3910%,
15:40smart strategy.
15:41Then the other one is
15:42what percent
15:43do you think you should
15:44reinvest in yourself?
15:45The other day I was talking
15:46to one of my sales guys.
15:47He makes $35,000 a month.
15:48He's 20.
15:49He's never made
15:50that much money in his life.
15:51He goes,
15:51look, I put $5,000 in stock.
15:53I've got this great apartment.
15:54I've got a great car.
15:55I've got a great life
15:55but I still have extra money.
15:56What should I do with it?
15:57I said,
15:58tell me how you've invested
15:59in yourself.
15:59Did you hire a coach?
16:00Did you buy a course?
16:01What books are you reading?
16:02What seminars are you planning
16:03on going to?
16:04He didn't have an answer
16:05for that.
16:05My rule is
16:06if you have capital,
16:08invest in you
16:09and then you invest
16:10in your team
16:10and then you invest
16:11around people around you
16:12so everybody gets better.
16:14You have to invest
16:14in you
16:15to be that person.
16:17It's not about having it.
16:18So here's my question
16:19for you.
16:20Out of everything I shared,
16:21it doesn't matter
16:22if you have no money
16:22or you have a lot of money.
16:24What's the one thing
16:25that you're going
16:25to make a commitment to?
16:26Is it deciding
16:27to put your health first?
16:28Realizing that being rich
16:30and not being healthy
16:31is a bad proposition?
16:32Is it deciding
16:33maybe you're 35
16:34and you haven't invested
16:35in a stock
16:36because you put it off
16:36someday, maybe.
16:37Whatever it is,
16:38I want you to make
16:39a commitment today
16:40to start anything
16:42to be a better investor
16:44because the more
16:44you learn how to invest,
16:46the better your returns
16:46are going to get,
16:47the better those returns get,
16:49the more you're going to have.
16:50And remember,
16:50if you want to learn
16:51more from me,
16:52just click the link below
16:53and subscribe to my newsletter.
16:55Every week,
16:55I send out three emails
16:57to teach you
16:57how to upgrade your mindset,
16:59your skills,
17:00all for free,
17:00no cost.
17:01So even if you have
17:02no money to invest,
17:03that's the best way
17:04for you to start.
17:04Now, if you want to learn
17:05how to make so much money,
17:07it breaks your bank,
17:08click here
17:08and I'll see you
17:09on the other side.
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