00:00Is your B2B brand receiving positive or negative citations on ChatGPT?
00:04This question is more important than ever.
00:07Recently, a potential B2B client lost a major deal because of what AI said about them.
00:13A prospect used artificial intelligence to research the company,
00:16and the platform generated an association with a sanctioned country.
00:20The information was outdated and taken out of context,
00:24but it broke the prospect's confidence and cost the company the deal.
00:28Today, decision makers are turning to tools like ChatGPT, Gemini, and Perplexity
00:34before they even visit your website.
00:36Artificial intelligence builds its answers from your entire digital footprint.
00:41That includes news articles, outdated directories, forum mentions, and public relations coverage.
00:48If your information ecosystem is confusing or inaccurate,
00:52AI will describe your brand incorrectly, leading to missed opportunities.
00:56Brand visibility is no longer just about traditional search engine optimization.
01:02It is about shaping how AI perceives your business across the web.
01:06So, the biggest question is not what Google says.
01:10What does AI think about your brand?
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