00:00I believe this is going to be the highest-rated finals ever.
00:05Ever.
00:05When you consider the Knicks the biggest market in the world,
00:10the biggest fan base in terms of basketball in the world,
00:13and you have 50-plus years of a drought,
00:17and a team like the Knicks where obviously it has generations
00:21and generations of supporters, but it also has haters.
00:24The haters are going to tune in to watch.
00:27The supporters are going to tune in to watch.
00:29This enormous market, the biggest market that we live in,
00:32is going to tune in to watch.
00:35And then on the other side, you have Wemby,
00:36who even at this stage of his career is a massive draw.
00:41The Spurs are also a brand name.
00:43And you have two likable teams,
00:45even though there are people that hate the Knicks.
00:48Not necessarily the players, but they hate the uniform.
00:50They hate the name in front of it, not the name on the back of it.
00:53They hate people like me. They hate the fans.
00:56They hate the cockiness. They hate the bravado.
00:58They hate the brashness.
00:59And they certainly hate us even more when we are...
01:02Because look, I'll be honest, we're delusional, that's for sure.
01:04But for years when the team stunk, it was false bravado, I suppose.
01:09But now it's real. It's real bravado.
01:11Because we have the best team in the league,
01:14and we're going to show it, and they are going to show it
01:17during this finals like they've been showing it.
01:19But I expect this to be a ratings success,
01:23the anticipation, the viewership, the eyeballs.
01:26It's going to be, from that perspective, a classic.
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