00:00For more than 120 years now, the Michigan Guide has been publishing its famous restaurant selection.
00:08And among the restaurants, the very best, la crème de la crème of the world gastronomie, are awarded with the
00:15famous Michelin star.
00:16And today, our teams are delighted to share our very first hotel selection, highlighting the best hotels, the most exceptional
00:27addresses of hotels around the world.
00:30Beginning in 2024, we will be delighted to share the new distinction, la clé Michelin, awarding the very best hotel
00:44addresses in the world for the exceptional memories they are able to create.
00:50Today, on our website and app, you can already get access to the first selection of 5,300 hotels, and
01:04book your travel with Michelin directly online.
01:09We are looking at the quality of the hotels the same way we are looking at the quality of the
01:14restaurants, but following a different set of criterias.
01:18What is important for an hotel is to be a destination in itself. It has to give you a real
01:24access to the local life.
01:26Of course, we will also value the quality of the welcome and service all along your stay, and our selection
01:35teams will ensure that, let's say, the level of price of the hotel is really worth it.
01:42Okay, there is a fair balance between the experience and the price you will have to pay as a guest.
01:49And last but not least, we really pay attention to the authenticity of the experience.
01:55We are not selecting hotel chains, international resorts. We really care about having, in our selection, hotel with a unique
02:06touch, a unique personality that will, you know, guarantee memorable experiences.
02:14The tourism business is expanding a lot, but what we have noticed at the Mission Guide is that, you know,
02:22the travelers, the voyageurs, they are really looking for unique experiences.
02:28And today there are so many web platforms, so many information available, so many user-generated content, that it is
02:39very difficult to make up your choice using a reliable source of information.
02:44And that's what the Mission Guide is here for, with the Russians and the hotel now, is to give you
02:51relevant advice with a truly independent, you know, selection, with no bias to ensure that we are picking up only
03:03the very best places to stay.
03:05Within our selection, what is fascinating, what is fascinating is that you have a wide range of prices and also
03:12of style of hotel, from a boutique hotel in New York, a palace in Paris, an hacienda in Peru, or
03:20a traditional ryokan in Japan.
03:21With 500 exceptional places to stay, Italy has already been a leading country.
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