00:00It's Benzinga, bringing Wall Street to Main Street.
00:02A 24's Back Rooms opened at number one at the domestic box office with $81.5 million,
00:09the highest debut ever for a horror film that is not a sequel or based on a book,
00:14according to The Wall Street Journal. The film was directed by 20-year-old Kane Parsons,
00:19who built a following on YouTube by expanding the Back Rooms internet mythology.
00:23Back Rooms? A film based on an internet meme, outperformed a new Pixar release and sequels to
00:29The Devil Wears Prada and Scream, upending Hollywood's long-held belief that established
00:34franchises are the surest path to box office success. The number two film, Obsession,
00:40earned $26.4 million in its second weekend, bringing its total to $104.7 million.
00:47That $750,000 film was written and directed by 26-year-old Curry Barker, who first found an
00:54audience on TikTok and YouTube. About 86% of Back Rooms ticket buyers were under 35,
01:00and the film's marketing bypassed traditional advertising in favor of targeted algorithmic
01:05feeds on TikTok and Reddit. For all things money, visit Benzinga.com.
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