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00:03Welcome to San Francisco and the legendary Bill Graham Civic Auditorium.
00:12I'd like to get right in and talk about Apple Watch.
00:17In June, just weeks after launching Apple Watch, we previewed our next generation of OS and it's packed with powerful
00:25features.
00:26We're adding transit to maps, making it easier to find and use public transportation.
00:35With native apps, developers can do even more.
00:38We've been working with a company that we greatly admire and that company is Hermes.
00:45We're really excited to offer two new finishes, gold and rose gold and anodized aluminum.
00:52Next up is iPad. We have the biggest news in iPad since the iPad.
01:04This is the iPad Pro.
01:07Why 12.9 inches? Well, here, let me tell you a little secret about its size.
01:10If you look at the width of the iPad Pro, it is the same as the height of the iPad
01:16Air.
01:17And now you have an iPad big enough to run your full iPad Air apps with more room side by
01:23side.
01:23It is faster than 80% of the portable PCs that shipped in the last 12 months.
01:28So we're very excited to tell you about a brand new accessory just for iPad Pro, and it's called the
01:36Smart Keyboard.
01:39It's covered in an Apple woven fabric.
01:41That fabric creates the cover, but also forms the structure and the feel of those keys.
01:47If you look closely, there are three new circles along the side of the iPad Pro.
01:52This is a brand new connector technology.
01:55We call it the Smart Connector.
01:57It carries power and data and connects magnetically to the Smart Keyboard.
02:03So when you want to attach your iPad to the keyboard, you just slide it on it.
02:07We're so happy to introduce to you another brand new accessory specifically for iPad Pro.
02:14It's called Apple Pencil.
02:16With full stator, you can press lightly to get a thin stroke or press harder to get a darker, bolder
02:23stroke.
02:25This is the new Apple Pencil, $99, and the Smart Keyboard, $169.
02:31We've now moved iPad Mini 2 down to become our entry-level iPad at a new lower price, just $269.
02:38Above it is the brand new iPad Mini 4 that we're also launching today.
02:43So what's the iPad Mini 4?
02:44Well, simply, we've taken the power and performance of iPad Air 2 and built it into an even smaller mini
02:51enclosure.
02:52I'd like to talk about an even larger screen.
02:56We believe the future of television is apps.
03:03Today, I'm thrilled to show you the new Apple TV.
03:17It starts with voice and with touch.
03:21The new remote has a glass-touch surface across the top that makes it both fluid and precise to move
03:26around.
03:26You hold down the Siri button and you ask for something.
03:29Show me funny TV shows.
03:33Siri gives you a list of comedies.
03:36With Siri, it'll search across multiple content apps and give you all your viewing options on a single screen.
03:45We're introducing a brand new operating system for your Apple TV called TVOS.
03:51It's based on iOS and built for the living room.
03:55Apple TV comes in two models, 32 gigabytes of flash storage for $149, 64 gigabytes for $199, and it joins
04:03the existing Apple TV at $69.
04:05It's based on iOS and Apple TV.
04:19These new iPhones are absolutely beautiful, the most incredible iPhones we've ever made.
04:26This is the brand new rose gold aluminum finish.
04:30The new iPhone 6S comes in four metal finishes, silver, gold, space gray, and the new rose gold.
04:393D touches a tremendous breakthrough in interacting with our devices.
04:44iPhone also recognizes force, enabling new gestures, peak, and pop, giving you shortcuts to the things you do frequently.
04:57Let's take a look now.
04:58So now I can just apply just a little bit of pressure like that and dive right in to a
05:04message.
05:04Take a quick look.
05:05Let go.
05:06I'm right back to where I started from.
05:09The phone also spotted that she sent me a flight number.
05:12Well, I can peek in on that.
05:14Look at that.
05:14I get details right on the incoming flight time.
05:17That's really convenient.
05:19Well, thank you, Craig.
05:21Inside your iPhone, it's the fastest chip we've ever built into a phone.
05:24The new A9 chip.
05:26We have our new Hey Siri feature.
05:29And with Hey Siri, whether you're plugged in or not, you can speak directly to your iPhone and ask Siri
05:34things like,
05:35Hey Siri, what's it like being you?
05:37Hey Phil.
05:38Hey Phil.
05:39Hey Phil.
05:40We've got a great camera in iPhone 6S and 6S Plus.
05:44It's a 12 megapixel EyeSight camera.
05:47These were taken in Iceland.
05:49One of the things you see as our goal was fantastic color.
05:53The skin tones are really accurate.
05:55You can also take amazing videos.
05:58HD videos.
06:00And now for the first time in an iPhone, 4K videos.
06:04So incredible to shoot and edit 4K videos directly on your iPhone.
06:08Along with the EyeSight camera, we have a new FaceTime camera.
06:11It's a 5 megapixel FaceTime HD camera.
06:15So we're going to use the Retina display to be a Retina Flash.
06:18In fact, one that matches the ambient lighting color.
06:21And what are pictures?
06:22They're these magical moments just frozen in time.
06:25But what if we could do something more?
06:27What if you could press with 3D touch on your photos and this happened?
06:37It's called Live Photos.
06:41So how do you take a live photo?
06:43You just take a photo as you always have.
06:46And it's the same beautiful high resolution, now 12 megapixel photo.
06:53LTE has LTE Advanced.
06:55So it's twice as fast.
06:56These are our most advanced phones ever.
06:59In fact, the most advanced phones in the world.
07:01Just look.
07:02We're very proud to tell you the new iPhone 6S.
07:04The new 6S Plus will come in at the exact same prices and same configurations.
07:12And now this is how our lineup will look.
07:14We have one other set of pricing to tell you about for iPhone.
07:18It's a program called the iPhone Upgrade Program.
07:20When you get it, you choose your carrier.
07:23It is an unlocked phone.
07:24It includes the AppleCare Plus program.
07:27And it starts at just $32 a month.
07:29You can pre-order starting this Saturday, September 12th.
07:33And then it'll be available in just two weeks, September 25th.
07:37We're also going to want to run iOS 9 on all of our devices.
07:41So I'm very happy to tell you that.
07:42It will become available just next week on September 16th.
07:47I'd like to take a minute and recognize everyone from Apple
07:51who worked so hard on delivering all of the great things you've seen this morning.
07:58Please stand up.
07:59I am applauding you.
08:03Please join me in welcoming OneRepublic.
08:07OneRepublic.
08:19Thank you for joining us.
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