00:00And for the first time in several years, we've got another event coming here, and that, of course, is the
00:05World Cup, which I would anticipate will be the most bet World Cup of all time.
00:10But naturally, this could lead to more people signing up for the first time as well.
00:14Tell us more.
00:16Yeah, experts are projecting around $4 billion in handle for the World Cup, which is going to happen this summer,
00:24notably in North America for the first time in a very, very long time.
00:28Which would be about three times the amount that was bet on the 2022 World Cup.
00:35So it's a huge increase from then, roughly a little more than how much is bet on a Super Bowl
00:40every year.
00:41A lot of that really depends on how far the U.S. men's national team goes.
00:46Kind of the best case scenario is that they are eliminated in the round of 32 or 16.
00:51Don't go too far that they cash everyone's long shot bets, but go far enough that they keep drawing more
00:57handle on every game.
00:59But like you alluded to, Craig, this is really going to be all about customer acquisition, especially when you have
01:04people watching and betting on the World Cup.
01:06Now in American time zone, that's obviously a big difference as well to be watching these games live.
01:12Should attract a lot more activity.
01:14And then obviously these brands want to convert all these people into long-term sports bettors, long-term online casino
01:20players.
01:20So it's not just about how much money they make on the World Cup, but obviously that'll be a big
01:24boon as well.
01:25So it's not just about how much money they make on the World Cup, but it's about how much money
01:25they make on the World Cup, but it's about how much money they make on the World Cup.
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