00:00So the next 10 years, really, the scientists and the experts are saying that it's the decade of change.
00:06We need to really ramp up our efforts to change the way we live and become more sustainable, more green.
00:11Because beyond 2030, effectively, the damage will be there. We won't be able to turn it back.
00:18So for us, we were very much thinking, what could we add to the debate, the difficulties, the challenges, and
00:24help tackle some of these problems.
00:26But I think what's different about the prize is, like I say, it's about this optimism.
00:30It's about this idea that we can find solutions and we can drive change.
00:34I think rather than saying it's all doom and gloom and really there's nothing more we can do about it
00:38and endless headlines of, sadly, extinctions and problems environmentally around the world,
00:43we want to say to people, listen, you know, over the next 10 years, if we can set these ambitious
00:47targets and these goals and inspire people to rise to the challenge,
00:51there are wonderful people doing incredible things around the world, all in small communities, everywhere.
00:57If one of them might have an amazing idea, we can scale that up and we can use that to
01:00really tackle some issues.
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