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00:02The seltzer boom that defined the last decade as fading as consumers, particularly Gen Z,
00:07shift toward non-carbonated beverages, according to CNBC. Hard seltzer volume,
00:13including White Claw, fell 1.1% in the 52 weeks ended April 26th,
00:19while ready-to-drink pre-mixed cocktails grew 46.4% in the same period.
00:25Surfside, a non-carbonated vodka iced tea launched in 2022,
00:29became the fastest-growing alcohol brand in the U.S. by 2024, according to Nielsen IQ data.
00:36Gen Z is driving the trend, citing concerns about bloating, tooth enamel,
00:41and a preference for wellness-focused drinks. Non-alcoholic brands are responding too.
00:47Celsius expanded its fizz-free energy drink line, and Hint is repositioning its still-flavored water
00:52to capture growing demand for bubble-free options.
00:55For all things money, visit Benzinga.com.
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