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  • 2 days ago
A documentary film exploring the origin, evolution, and lasting impact of one of Rochester, NY's most recognizable symbols. From its creation in the 1970s to its place in today’s culture, the City Mark’s simple design became a powerful expression of identity, pride, and belonging. Through archival footage, local voices, and new interviews, the documentary traces the mark’s journey — from a government design initiative to a symbol embraced by the community. It’s a design story, but more importantly, it’s a story about people.
Transcript
00:09It's everywhere. It's loved. And it's come to embody Rochester.
00:23But where did it come from?
00:25I'm not 50 years old, so it's just always kind of been here.
00:27Why was it created?
00:29It looks like whoever did this was smoking marijuana.
00:33And how did it become a local phenomenon?
00:54Born in a time of social upheaval?
00:58The great silence of the charm.
01:01The Flower City Mark was Design's answer to a changing America.
01:05A country redefining its relationship with government and with each other.
01:11It came from a new wave of designers and communicators determined to build a human connection with a community in
01:17flux.
01:18And while so many symbols of its era have faded from memory, this one remains.
01:25It defied orthodoxy.
01:28It outlasted trends.
01:29And over the decades, it's been rediscovered, reimagined, and reclaimed by artists, entrepreneurs, and hometown dreamers alike.
01:42It feels like home to me.
01:46It feels like home to me.
01:48It feels like home to me.
01:59Good luck.
02:02I'm doing great.
02:06My выд
02:06You
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