00:00It's one of the strictest regulations in the world and is based primarily on the territorial principle.
00:06This means that data from people in the EU must be handled according to European standards,
00:12even when the company is based abroad.
00:18Data protection in Europe has been governed by the GDPR for nearly a decade.
00:22It applies to personal information such as name, birth date, gender, phone numbers, credit card number and bank details.
00:30Information that should remain private.
00:33It also aims to give users more control over how their data is used for advertising,
00:37strengthening people's control over their digital lives.
00:40The EU has long expected major US tech platforms to comply with these rules.
00:47The message was simple.
00:48If you want to do business in Europe, you have to comply with our rules, pay the cost of compliance,
00:53adapt and accept that there are standards in Europe you must adhere to.
01:00But regulating platforms like social media has become increasingly complex,
01:04because social media itself has changed dramatically.
01:08What once served mainly as a way to stay in touch with friends,
01:12has evolved into a global economic ecosystem.
01:16This transformation affects billions of people worldwide, and its consequences are profound.
01:22Legislation struggles to keep up.
01:26While we were still discussing the regulatory balance in Europe,
01:30digital ecosystems were being consolidated on the other side of the Atlantic.
01:34Ecosystems capable of influencing elections, reshaping public debate
01:39and turning what you might call behavioral addiction into an industry that now has become completely normalized.
01:46US big tech companies are increasingly pushing back against EU oversight.
01:51They challenge regulations in court and exploit technical loopholes.
01:55Still, the EU continues to try to strengthen its digital independence through legislation.
02:01All right, that's what we hope to do with the development of the future.
02:01I'll take a look at us, please contact us, please contact us, please contact us, please contact us, please contact
02:01us, please contact us with our question.
02:02Thank you!
02:03Man in our next video.
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02:04This will be us through the same day.
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02:05It's an incredible news.
02:06Thanks for you today.
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