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Step back into 1999 with the ultimate throwback! In this video, learn how the American Girl team used personal diaries, 1990s catalogs, and pop culture icons like the Olsen twins to create Isabel and Nicki. This video shows how every detail, from butterfly clips to Pizza Hut accessories, was carefully chosen for historical accuracy.

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00:00Twins in the 90s were a very big thing.
00:02So now we're with Isabelle and Nikki,
00:04and they are our 90s twins.
00:06They're set in 1999.
00:07To develop these twins, we got to do a lot of fun things.
00:12The staff got to go into their parents' basements
00:15and pull out photographs and old toys,
00:18and we would brainstorm together
00:20and kind of list things that we enjoyed playing with,
00:22the things we used to eat,
00:23the things we used to remember about the 90s.
00:26For example, I pulled out today,
00:27this is my diary from around the year 1999,
00:30and I will not read you pages because it is embarrassing.
00:34And then we also got to go through our old catalogs,
00:36which really started to inform the look of their product line.
00:39There are some outfits here that we,
00:41you can see we recreated from the 90s catalogs.
00:45Twins in the 90s were a very big thing,
00:47and they tended to have like mix-and-match wardrobes.
00:50So we wanted them to each have a unique style,
00:52but to have sort of a common thread.
00:55As you can see, we used the same fabric on the skirt,
00:58and the shirt here is like an actual cable knit sweater.
01:03She has buttons.
01:04There's embroidery.
01:06We really want to make sure these are just like miniature clothes.
01:09These were grin pins,
01:10which were something that was very popular in the 90s.
01:13We have the little Book It pin and all the fun little Pizza Hut details.
01:18The cup here has, you know, that little texture that the Pizza Hut cups had.
01:23The butterfly clips, iconic.
01:25Another 90s staple for sure.
01:27These two looks for Nikki and Isabel are part of a story
01:30where they're celebrating the turn of the century, the year 2000.
01:34So we had these original looks in our catalogs around the same time.
01:39And so we recreated those looks so that our nostalgic fans would be like,
01:43Oh my gosh, those are what I had.
01:45And I can also give that to my daughter.
01:46You just said,
01:46I'll see you next time.
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