LEGO always said its bricks were for ages 4 to 99. Then David Attenborough turned 100. The legendary naturalist hit his centennial on May 8, 2026. And LEGO decided the old age cap just wouldn't do anymore. Their tribute? A new box label: "4-100+" The message: "There's no age limit for those who never stop playing." Are they actually changing every box? Probably not. But for one day — and for one of the most beloved humans on the planet — LEGO made a beautiful exception. Because if Sir David can keep exploring the world at 100, the rest of us can keep building bricks. 🧱🎂
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