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01:08Born in San Francisco on February 24, 1955, Steve Jobs' parents were two University of Wisconsin graduate students that had
01:17to give their child up for adoption.
01:19Jobs would not be able to find out anything about his birth parents until he was 27 years old.
01:25Then, he would find out that his mother was Joanne Scheibel and his Syrian father was Abdul Fattah Jan Jandali.
01:33Since it was the 50s, fathers had much more impact upon their children, especially their daughters.
01:39Joanne's father did not want her marrying Jandali and forbade the marriage.
01:44However, he died shortly thereafter, and the two of them married in 1955, shortly after they put Steve up for
01:51adoption.
01:52They moved to Syria after Jandali graduated.
01:56Because of the turmoil in his country, Jandali was unable to obtain a career as a diplomat and instead manage
02:02an oil refinery.
02:05Joanne was unhappy in Syria and ended up moving home to Green Bay, where she would give birth to their
02:11second child in 1957, a daughter.
02:14She and Jandali would divorce in 1962.
02:17His sister Mona uses the last name of her stepfather, Simpson, as does Joanne.
02:23After being placed for adoption, he would be adopted by Paul Reinhold Jobs, 1922-1993, and Clara Jobs, 1924-1986.
02:34They named their new son Stephen Paul Jobs.
02:38The family moved from San Francisco when Jobs was five years old to live in Mountain View, California.
02:45They would also adopt a daughter later, who would be named Patty.
02:49Clara was an accountant who taught Paul how to read before he even went to school.
02:53She worked for a company called Varian Associates, one of the first firms in what would be known as Silicon
02:59Valley.
03:01Paul was a Coast Guard vet, and he worked as a machinist for a company that made lasers.
03:06While he was little, Steve's father would take his son to the family garage, and they would tinker with electronics.
03:12Paul showed his son how to take apart and reconstruct the electronics they worked on.
03:17Their hobby would give Steve the ability and the confidence that would help him to eventually revolutionize the field of
03:23computers.
03:25Jobs always replied emphatically that Clara and Paul were his parents whenever asked.
03:30In fact, in an authorized biography, he stated that they were my parents 1,000%.
03:37Jobs had difficulty in school.
03:39He was considered to be a prankster, and was actually bribed by his fourth-grade teacher so that he would
03:45study.
03:45However, when the school tested him, they found out that he was very intelligent, and they wanted to skip him
03:51ahead to high school.
03:52His parents did not agree with this plan, and refused to do so.
03:57Jobs then attended Cupertino Junior High and Homestead High School in Cupertino, California.
04:03During this time, he spent a lot of his free time at Hewlett-Packard, attending after-school lectures at Palo
04:09Alto, California.
04:10He got his start in electronics at a very young age.
04:14He called up the founder of Hewlett-Packard, literally got the phone book, opened it up, and went to his
04:23number,
04:24called him on the phone, and asked him very precise technical questions.
04:30I believe about some sort of switchboard or, you know, some kind of electronic component that a 12-year-old
04:39is not supposed to know about.
04:41Essentially, that single phone call landed him a job as a, you know, as an intern.
04:48Hewlett-Packard would be where he would meet another employee, who he would become friends with,
04:52and later begin to change the way computers were used.
04:56Steve Wozniak was introduced to Steve Jobs in 1971.
04:59At that time, Steve was about 16, and Steve Wozniak was about 21 years old.
05:05They both shared many interests, and one of which was, yeah, the technology.
05:12Wozniak was a computer engineer, and he and Jobs found that they developed a mutual respect for each other
05:17during the time they worked together.
05:19The history of Apple is a history of certain eras, and it got started at the beginning of the small
05:25computer revolution.
05:27Steve Jobs, Steve Wozniak didn't invent small computers, but working out of the Homebrew Computer Club up in the Silicon
05:35Valley area,
05:36they were the first ones to put together a total package.
05:40After graduating in 1972, Jobs enrolled at Reed College in Portland, Oregon.
05:46Jobs had a difficult time deciding upon a major.
05:49After six months, he dropped out, and then spent the next year and a half auditing creative classes.
05:55One course in particular, calligraphy, helped him to create his love of typography.
06:01He said later, if he had never taken that course, that the Mac would have never had multiple typefaces or
06:07proportionally spaced fonts.
06:10Atari became Jobs' next project.
06:12He began working in Los Gatos, California in 1974 as a video game designer.
06:18During this time, he was sleeping on a friend's floor, returning pop bottles for cash, and getting free meals at
06:25the Hare Krishna temple.
06:26He began to go to a Hare Krishna temple for food, for vegetarian meals.
06:31And that's when his real devotion and this idea of going to India and going on a journey of achieving
06:44enlightenment, that's when it really started.
06:47Shortly after starting his job, he left to go to India to find spiritual enlightenment
06:52by visiting Neem Karoli Baba with a friend, Daniel Khatki.
06:57They arrived in India only to discover that Neem Karoli Baba had died in September 1973.
07:04Jobs stayed in India for seven months, returning to the United States ahead of his friend.
07:09He came back with a shaved head and wearing traditional Indian clothing.
07:13Jobs stated that during this time, he experimented with psychedelic drugs.
07:18He even stated that his LSD experiences were one of the two or three most important things he had done
07:25in his life.
07:26Jobs also converted to Zen Buddhism, which he would continue to practice for the rest of his life.
07:32He spent a lot of time at the Tassayara Zen Mountain Center, the oldest Soto Zen monastery in the United
07:38States, in long meditation retreats.
07:41At one point, Jobs even thought about taking up a monastic residence.
07:45To be Steve Jobs and to admit to doing LSD, to admit to doing this eight-month India spiritual journey,
07:56and then still being this person of immaculate success, just shows a lot about how important it is
08:05is to really kind of expand your mind to a point where it's not just about books and numbers.
08:14You know, it's really about yourself, and I think that if there's anything you can learn from Steve Jobs is
08:20that.
08:21He was once quoted as saying that people around him who did not share his counter-cultural roots
08:26could not fully relate to his thinking.
08:29Jobs would return to his job at Atari, where he would be assigned a project to create a circuit board
08:34for a game called Breakout.
08:36Atari co-founder Nolan Bushnell offered $100 for every chip eliminated from the machine.
08:43At this point, Jobs had little interest or ability of circuit boards, and was unable to complete the project.
08:50So he contacted Wozniak and told him that he would split the fee in half with him if he could
08:55reduce the number of chips.
08:56He was an engineering whiz, and he was a brainchild, essentially, of knowing a lot of different things about electronics
09:05and engineering
09:07that, you know, Steve sort of did not necessarily aspire to know, but realized there was something there.
09:16To everyone's amazement at Atari, Wozniak was able to reduce the number by 50 in a design so tight
09:23that it was unable to be reproduced on an assembly line.
09:26The deal there was that that was very economical, and that's where Steve Jobs really began
09:35to appreciate the difference between an ordinary electronics designer and someone like Steve Wozniak, who was a genius at it.
09:44That's kind of what brought, I think, Steve Jobs and Wozniak to this level that people were like,
09:49wow, these guys can actually make something that's never been created before.
09:54Wozniak would later claim that Jobs had told him that Atari had only given them $700 instead of the offered
10:00$5,000.
10:01Supposedly, he was supposed to give him $2,500, but he actually only gave him, what, I think $350?
10:08He only found out about the full amount 10 years later, stating that Jobs had told him he needed the
10:13money.
10:14According to Wozniak, if Jobs had just asked him for the money, he would have let him have it.
10:19Steve Jobs had the charisma, had the kind of intensity, the drive, whereas Steve Wozniak was probably, you know, more
10:28of the brains.
10:29The guy that was able to kind of create this software that Steve Jobs envisioned.
10:33And that's kind of the way that I see their relationship coming along.
10:37Jobs greatly admired the inventor of instant photography and founder of Polaroid, Edwin H. Land,
10:43and intentionally modeled his own career after Land's.
10:47Then, at the age of 21, Jobs and Wozniak started what would eventually become one of the largest computer companies
10:54ever,
10:55in the Jobs family garage with Ronald Wayne.
10:59Wozniak had invented the Apple One computer.
11:02So, in 1976, the company of Apple Computers was founded.
11:06They funded this new venture by Jobs selling his Volkswagen and Wozniak selling his scientific calculator.
11:13They also received funding from Mike Marcula, who was a semi-retired Intel product marketing manager and engineer.
11:20The computer industry would be revolutionized by the company with the humble beginnings.
11:25Apple Incorporated is credited with making computers smaller, cheaper, and accessible to the common person.
11:32Their concept was to make a series of computers that they initially sold for $666.66 each.
11:40The Apple One, created by Wozniak, was the first in the series and earned them over $700,000.
11:47Wozniak, in particular, was a genius about putting together circuits with minimal chips.
11:53And he was able to drive video output with, almost directly from the outputs of this chip,
11:59making a very simple, a very economical machine.
12:03Apple II came after what was then the Lisa, which was the first computer that Apple created.
12:10created.
12:11Apple II was essentially Steve's baby, literally.
12:16Steve Wozniak was actually the creator of Apple II series, which did really well in the market.
12:22The Apple II really broke Apple into the big time.
12:25It was a machine that was a package, and it had a floppy disk drive attached to it.
12:32Now, at that time, this was a big step upward.
12:34And the floppy disk drive that they designed, that Steve Wozniak designed, was remarkable in its economy.
12:42Wozniak looked at hard disks as floppy disks that were designed by IBM, floppy disks that came out of a
12:48shoe guard that were being used in the North Star.
12:50And he figured out how to get rid of all those controller chips and have a very, very simple circuit.
12:58The Apple II was to be the premier Apple product.
13:04If you're in financial analysis, or if you're an MBA student, or even if you're an accountant, and you have
13:11to work with numbers,
13:13this tool gave you a competitive advantage over the other people in your profession.
13:18There wasn't anything else like it. It was a real innovation.
13:22Three years after it had been released, sales increased by 700%, and the company earned $139 million.
13:30The company went public in 1980, and ended up with a market value of $1.2 billion the first day
13:36of trading.
13:38Jobs began working on John Scully to lure him away from Pepsi to become the CEO of Apple.
13:43He was the CEO of Pepsi Cola at the time, and Steve simply stated to him plainly,
13:49Do you want to sell sugar water for the rest of your life, or do you want to change the
13:54world?
13:54Scully joined him, helped him run the company, and in order for Steve to focus on the product side of
14:03the business,
14:03and be close to his engineers and the development of the various products that Apple was intending to put out,
14:10he needed someone with a strong operational background in order to run the business.
14:15Steve Jobs looked at Scully as someone who could really change the world, and help him do that,
14:20which was a big, kind of, you know, big thing for the company to have this guy from Pepsi Cola,
14:27who obviously was a very esteemed businessman in the world.
14:32In spite of its earlier success, the next several products produced by Apple
14:36had design flaws that ended in recalls and customer dissatisfaction.
14:40Apple was suddenly being surpassed by IBM,
14:43and Apple had to learn to compete with this new company that dominated the business world.
14:48Throughout Apple's business history, Jobs has had this sense of the product.
14:56Now I'd like to show you Macintosh in person.
15:00All of the images you are about to see on the large screen
15:03will be generated by what's in that bag.
15:08An employee of Apple by the name of Jeff Raskin invented the Macintosh.
15:13The Macintosh was released in 1984,
15:15and despite good sales and performance better than IBM's computers,
15:19it was not compatible with IBM.
15:21The big battle of the 1980s was between the IBM PC and DOS,
15:28its operating system, and the Intel chip,
15:31and the whole architecture of plug-ins and software coming from lots of people,
15:37and Apple's desire to sell a Macintosh, which was essentially a closed system.
15:44And the Macintosh was way ahead of its time.
15:47It was a graphics user interface.
15:48It had a mouse. It had Windows.
15:51And this is the point in time, if you were buying an IBM PC,
15:56the thing had a teletype screen.
15:58There was no graphics. There was no mouse.
16:00It was a keyboard and a screen.
16:03And so the Macintosh was way ahead of its time.
16:06And it was, in what's today's language, it was a closed system.
16:10There was no way to plug in other boards to drive other things.
16:15And IBM PC, IBM didn't intend it this way, but the IBM PC's design was loose enough that it got
16:26cloned,
16:28and that there were many, many different boards, video boards, memory boards, music boards,
16:33who knows what could be put into it.
16:36And that open system won the day.
16:38It was at this point that Scully began to believe that Jobs was only hurting the company.
16:43So after losing in a power struggle to the board of directors, Jobs was phased out and left Apple in
16:491985.
16:50The way the politics works in business seems that majority rules, and Steve Jobs was out.
16:59That same year, Jobs began a new company called Next Incorporated.
17:04Jobs gave a speech at Stanford University in 2005.
17:07During this speech, he said that being fired from Apple was the best thing that could have happened to him.
17:13The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.
17:19It freed me to enter one of the most creative periods of my life.
17:23I am pretty sure none of this would have happened if I hadn't been fired from Apple.
17:27It was awful-tasting medicine, but I guess the patient needed it.
17:31Next Computer was Steve's answer to computer stations for the education community.
17:39He had this vision of a computer that he could sell essentially to academics.
17:44It was going to be an academic workstation.
17:46The wisdom that he attained from his years at Apple helped him bring a different approach to Next.
17:52He started this company with $7 million.
17:55Billionaire Ross Perot helped bail out the company a year later when he invested a lot of money into the
18:01failing company.
18:02In 1990, Next released workstations priced at almost $10,000.
18:07Cutting a long story short, the thing was very expensive.
18:11If you wanted to buy one, it was $6,000 to $10,000.
18:16And it didn't sell in very large quantities.
18:19I think one of my colleagues here at UCLA had one, and we were all jealous for a while.
18:31Although the workstation was good technologically, it was considered to be too costly by those in the education sector that
18:39it had been created for.
18:40He really wanted to make sure that this company, Next, was developing products that came from the heart.
18:49Jobs didn't give up and continued marketing.
18:52This time, he marketed to the financial, scientific, and academic community.
18:57He emphasized the new experimental technology, like the mock kernel, the digital signal processor chip, and a built-in Ethernet
19:05port.
19:06In fact, the new technology enabled Tim Berners-Lee to invent the World Wide Web.
19:12Jobs released the second generation NextCube in 1990.
19:16He claimed it was going to be a replacement for the personal computer, boasting an innovative NextMail multimedia email system.
19:24The NextCube was able to share voice, image, graphics, and video in email for the first time.
19:30Jobs told reporters that interpersonal computing is going to revolutionize human communications and group work.
19:37However, Jobs' obsession to have a perfect product strained the hardware division.
19:42The company had to transition completely to software in 1993, after selling only 50,000 units.
19:49In 1994, Next had their first year of profits, showing $1.03 million.
19:56They then created WebObjects in 1996, as a framework for web application development.
20:03In 1986, Jobs purchased the graphics division from Lucasfilm, that would later become Pixar Animation Studios.
20:10Because of his belief in Pixar, Jobs would sink $50 million of his own money into the company.
20:17As everyone knows, Pixar went on to produce incredibly popular animated films, like Toy Story, Finding Nemo, The Incredibles, and
20:26the list goes on.
20:27Altogether, Pixar films have netted over $4 billion.
20:32He remained the largest shareholder of Pixar, with 50.1% until 2006.
20:37In 2006, Pixar and Disney merged, making Jobs Disney's largest shareholder, with 7% of the shares.
20:46And he became a member of Disney's board of directors.
20:50Most businesses that are public companies are driven by financial results.
20:56When I sit down with most businesses, what they call their strategy is a forecast of their financial results over
21:05the next three to five years.
21:08And I make my money, I make my contribution, by forcing them to look away from that to what are
21:17the real strategic issues facing their business.
21:19What are their product challenges?
21:21What are their market challenges?
21:22How do they solve the problems facing them?
21:25Steve Jobs ran his company in a very different way.
21:29He didn't look at financial results.
21:32Oh, gosh.
21:37You know, Apple, I haven't been there in a long time, but my perception is...
21:40We won't blame you for what's happened in the last 10 years.
21:41No, I mean, my perception may not be complete.
21:44But from the way I see it, I mean, Apple was a company that was based on innovation.
21:49When I left Apple 10 years ago, we were 10 years ahead of anybody else.
21:54It took Microsoft 10 years to copy Windows.
21:56The problem was is that Apple stood still.
22:00Even though it invested cumulatively billions in R&D, the output has not been there.
22:05And people have caught up with it, and its differentiation has eroded, in particular with respect to Microsoft.
22:12Apple Inc. announced in 1996 that it would be purchasing the company next for $429 million.
22:19When the deal was finalized later that year, it would bring jobs back to the company he had helped found.
22:26After Gil Amelio, the current CEO of Apple, left in July of 1997.
22:31At that point, the innovation that he accomplished during his time with Next would be integrated into Apple's future.
22:42A lot of the software programs that were developed at Next would soon become, you know, Apple's operating system.
22:52They want to create products that would reach more than just businesses.
22:59Jobs became the de facto CEO.
23:01It was made official in September.
23:04Purchasing Next enabled Apple to utilize its technology into Apple products.
23:08For example, the WebObjects program was used to develop and then run the Apple Store, MobileMe services, and the iTunes
23:16Store.
23:17Next Step was another that Apple utilized.
23:20It ended up evolving into Mac OS X.
23:23Once again, Steve Jobs is credited with the comeback of Apple in the 1990s.
23:28He had a self-imposed salary of $1 a year, a new management team, and altered stock options,
23:34and with these changes, was able to bring Apple back from the brink.
23:38He tries to balance out his life in terms of, like, creating something that's going to be very, very efficient,
23:45and then creating something that's also going to look very good and very intuitive and aesthetically pleasing.
23:53And those two different parts of the brain is a balance.
23:58Yeah, I don't know.
23:59I mean, we're making a lot of them, but we're going to find out since the iMac goes on sale
24:03this Saturday, tomorrow, across the U.S.,
24:06and in about two weeks in Europe and Japan, we're going to find out what the real demand is,
24:09and it could exceed lots.
24:12So we don't know yet.
24:14With new and innovative products like the iMac and effective methods of garnering attention from the public,
24:19like appealing designs and better marketing, consumers once again began buying Apple products.
24:25So Steve Jobs brought to management this intense focus on the absolute quality and purity of the product.
24:36And when we look around at the products we do buy, we find that that's not present in most of
24:41them.
24:42They don't work in many ways.
24:44They fail in many ways.
24:46They're rushed to market in many ways.
24:49And so he brought that, and he showed that for certain kinds of products and for certain kinds of customers,
24:58this attention to detail and to tight integration and to having the thing actually work the way it's supposed to,
25:08there's a huge customer reaction, and there's a lot of money to be made.
25:13Jobs continued to work on increasing Apple's profitability.
25:17To help meet this goal, he terminated several projects in March of 1998.
25:22For the next few months, other employees were afraid to ride in the elevator with Jobs
25:27for fear that they would not have a job by the end of the ride.
25:30In reality, Jobs rarely summarily dismissed personnel,
25:34but it was enough that the rest of the employees were nervous.
25:37No one expected Steve Jobs to act in this way.
25:43Steve Jobs didn't have a reputation as a strategy person or as a manager.
25:50And to take hold of this company and do what was necessary
25:53to do what professional managers hadn't done for two or three years,
25:59to cut the clutter, to cut the company back to a core that could survive
26:04rather than spend more money on expansion at that moment
26:10was very surprising coming from this guy in his background.
26:15And it's the moment in which he grew up.
26:18In addition to those measures, Jobs changed the licensing program for Macintosh clones
26:22that made it too expensive for others to continue to produce.
26:26A year later, I remember I was up there and I talked to him and I said,
26:29Well, Steve, you've saved Apple.
26:34It's no longer about to go bankrupt, but you still only have a 4.5% market share.
26:40And the network externalities here are so strong that you're really not going to go
26:45and defeat the Wintel standard.
26:48So what's the long-term objective here?
26:51Where are you going with this?
26:53And he didn't disagree with my criticism or my analysis.
26:57He just leaned back in his chair and he gave this sort of Cheshire Cat smile
27:01and he said, I'm going to wait for the next big thing.
27:05In an attempt to branch out and diversify,
27:07Apple would introduce and improve upon other digital appliances.
27:11The WebObjects program that Next had created
27:14would be used to help them branch into digital music.
27:17Something like 30 to 60% of the Internet traffic on college campuses was Napster.
27:23Music being downloaded and moved around by students.
27:28And people, the public, the market, became acquainted with the idea that music is data.
27:36They introduced the iPod, a portable music player, iTunes music software, and the iTunes store.
27:43The music companies were all struggling with this.
27:46What do we do?
27:46What do we do?
27:47Our music is being stolen.
27:48Each one wanted to set up a private store on the Internet to sell its music as catalogs, as albums.
27:59None of that was working.
28:01And Jobs came along and said, no, you've got to work through a unified store.
28:06You've got to work through me.
28:07So Jobs, charming, full of technological knowledge, understanding both the art side of the business,
28:17because he'd been at Pixar, he'd been banging around Hollywood,
28:20understanding the technology side, manages to convince these music companies to distribute their songs,
28:27unbundled, one song at a time, over his iTunes store,
28:32promising that his digital rights management, his control of the store, of the computer, of the iPod,
28:40would diminish the amount of piracy.
28:45This enabled them to enter the consumer electronics and music distribution arenas.
28:50iTunes is one of the remarkable business stories of his whole career.
28:55And it's a remarkable business story in American business.
28:58The introduction of the iPhone on June 27, 2007, branched the company into the cell phone business.
29:05The iPhone was a revolutionary design in that it was a multi-touch display cell phone,
29:10but with the features of an iPod and with its own browsing capability,
29:14changing the scene of mobile browsing.
29:17Jobs was attacked in 2005 for the company's poor recycling programs for e-waste in the United States.
29:24He lashed out at the environmentalist and the others attacking the company
29:28at Apple's annual meeting in Cupertino in April.
29:32Not long after, Apple announced that it would take back iPods for free at its retail stores.
29:37The response from the Take Back campaign for recycling
29:40was to fly a banner from a plane over Stanford University graduation,
29:45where Jobs was the commencement speaker.
29:47The banner simply stated,
29:49Steve, don't be a mini-player.
29:51Recycle all e-waste.
29:542006 saw the expansion of the recycling program,
29:58as Jobs announced that their recycling program had been expanded
30:01to all United States customers buying a new Mac.
30:04The program would include shipping and environmentally friendly disposal
30:08of all their old systems.
30:11Steve Jobs' reinvention of Apple has been responsible for some amazing products
30:15like the MacBook Air, iPod, and the iPhone.
30:19These inventions are credited with the evolution of modern technology,
30:23It is to the point where Apple releases a product,
30:26and competitors spend their time trying to come up with comparable technology.
30:30The quarterly reports from 2007 were the most impressive in the company's history.
30:35Stock for the company sold at an amazing $199.99 a share.
30:41Their profit was an amazing $1.58 billion, leaving an $18 billion surplus and zero debt.
30:49iTunes became the second biggest music retailer in America,
30:53second only to Walmart in 2008.
30:56iTunes and iPod sales count for half of Apple's revenue alone,
31:00with 200 million iPods sold and 6 billion songs downloaded.
31:05This is why Apple has been rated number one in America's most admired companies,
31:10and number one among Fortune 500 companies for returns to shareholders.
31:14To understand Steve Jobs and his whole career and the progression of Apple as a company,
31:19you have to understand that Steve Jobs was the customer.
31:22When you grow up, you tend to get told that the world is the way it is,
31:27and your life is just to live your life inside the world,
31:32try not to bash into the walls too much,
31:35try to have a nice family life, have fun, save a little money.
31:39That's a very limited life.
31:41Life can be much broader once you discover one simple fact,
31:44and that is everything around you that you call life
31:47was made up by people that were no smarter than you.
31:51I guess he uses the quote,
31:52he gives a thousand percent to his parents, Paul and Clara, for raising him,
31:58which is very nice.
31:59It seems to mean that he actually really cared for his parents
32:03and his parents who were raising him.
32:07In spite of his close relationship with his adoptive family,
32:10Jobs was curious about his birth family.
32:13He found his birth mother, Joanne Simpson,
32:16who told him that he had a biological sister, Mona.
32:18They would meet for the first time in 1985 and would become close friends.
32:24They kept their relationship secret until a party in 1986,
32:27where Mona had a party for her first book and introduced him as her older brother.
32:33Jandali had lost touch with his daughter in 1962 after he and Joanne divorced.
32:39Mona decided to find their father and found him managing a coffee shop.
32:44Not knowing who his son had become,
32:46Jandali told Mona that he had managed a popular restaurant
32:49where even Steve Jobs used to eat.
32:52Later, in a taped interview with his biographer Walter Isaacson,
32:56Jobs stated that he had looked for his father at the same time
32:59as he had been looking for his mother.
33:01When I was looking for my biological mother,
33:06obviously, you know,
33:07he was looking for my biological father at the same time.
33:12And I learned a little bit about him,
33:14and I didn't like what I learned.
33:17And I asked her to not tell him
33:21that we had ever met
33:23and not tell him anything about me.
33:25Jobs says of his biological parents,
33:27they were my sperm and egg bank.
33:29That's not harsh, it's just the way it is.
33:32A sperm bank thing, nothing more.
33:35Jandali had apparently tried to contact Jobs
33:37and stated in an interview with The Sun in 2011
33:40that he had been unsuccessful.
33:42After learning about Jobs' pancreatic cancer,
33:45Jandali did mail his medical history to him.
33:49Chris Ann Brennan, Jobs' longtime girlfriend,
33:52told him that she had had his daughter,
33:54Lisa Brennan Jobs,
33:55born in 1978 when Jobs was 23.
33:59Brennan was a painter
34:00and ended up raising their child on welfare for two years
34:03because Jobs denied he was the father.
34:06He stated in court that he could not be the father
34:09as he was sterile.
34:10However, later,
34:11he did acknowledge Lisa as his daughter.
34:14There was no relationship with her
34:15until she was seven years old.
34:17In addition,
34:18she did come to live with him as a teenager.
34:21In the early 1990s,
34:23Jobs met Laureen Powell
34:24at Stanford Business School,
34:26where Powell was an MBA student.
34:28In 1991,
34:30Jobs married Laureen Powell
34:32on March 18th
34:33in a ceremony at the Awani Hotel
34:35in Yosemite National Park.
34:37Koboon Chino Otagawa,
34:39a Zen Buddhist monk,
34:40presided over their ceremony.
34:42Their first son, Reed,
34:44was born September 1991,
34:46followed by two daughters,
34:47Erin in August of 1995
34:49and Eve in 1998.
34:51They lived in Palo Alto, California.
34:55In addition to being a huge fan of the Beatles,
34:59Jobs referred to them many times
35:00during speeches and interviews.
35:02He was asked in an interview on 60 Minutes
35:04about his business practices.
35:06Jobs stated that he modeled his business
35:08after the Beatles.
35:09He stated,
35:10they were four guys
35:11that kept each other's negative tendencies in check.
35:14They balanced each other.
35:16And the total was greater
35:17than the sum of the parts.
35:19Great things in business
35:20are never done by one person.
35:22They are done by a team of people.
35:25Jobs was diagnosed
35:26with pancreatic cancer
35:27in October 2003.
35:29He announced in the middle of 2004
35:32to Apple employees
35:33that he had a tumor.
35:34Although the prognosis
35:35for pancreatic cancer
35:37is usually not good,
35:38Jobs stated that he had a rare,
35:40less aggressive type
35:41known as Islet Cell Neuroendocrine Tumor.
35:44This type is usually
35:45easily treated by surgery.
35:47However, Jobs refused surgery,
35:49stating that it was too invasive
35:51and looked to Eastern medicine
35:52to find a cure.
35:53This was someone who,
35:55when he was younger,
35:57was experimenting
35:59with all sorts of diets.
36:01He was involved
36:02with macrobiotic diets
36:03before people even knew
36:05what a macrobiotic diet was.
36:08Jobs changed his diet.
36:10becoming vegan,
36:11tried acupuncture,
36:12herbal remedies,
36:13and other alternatives.
36:15For nine months,
36:16he fought his doctor's advice
36:17and refused standard
36:18medical treatment.
36:19He was apparently
36:20also being influenced
36:21by a doctor
36:22that encouraged
36:23juice fasts,
36:24bowel cleansing,
36:25and other unproven methods.
36:27This decision,
36:28according to his biographer,
36:29Walter Isaacson,
36:31was one he later regretted
36:32as his health declined.
36:33According to Harvard researcher,
36:35Dr. Ramzi Amir,
36:37his choice of accepting
36:38alternative methods
36:39for treatment
36:40led to an unnecessarily early death
36:42that could have been avoided.
36:44Jobs broke down nine months later
36:46and in July 2004
36:48underwent surgery
36:49that successfully removed the tumor.
36:51He apparently did not receive
36:53chemotherapy
36:54or radiation therapy.
36:56During his absence,
36:58Tim Cook,
36:58who was the head of worldwide sales
37:00and operations at Apple,
37:02ran the company.
37:02At the annual
37:04Worldwide Developers Conference
37:05in August 2006,
37:07Jobs' thin-gaunt appearance,
37:09combined with a delegation
37:10of significant parts
37:11of his speech to others,
37:13fueled more speculation
37:14and rumors about his health.
37:16This conflicted
37:18with an Ars Technica report
37:19that had attendees
37:20of the conference
37:21stating Jobs looked fine.
37:23Apple even had a spokesperson
37:24comment upon his health
37:26and state that his health
37:27was robust.
37:28The same concerns
37:30were voiced two years later,
37:31following his 2008 keynote address.
37:34At this time,
37:35Apple stated that Jobs
37:36had the flu
37:37and was on antibiotics.
37:39Jobs continued to maintain
37:40that his health
37:41was a private issue
37:42and would not discuss it.
37:44Shareholders and others
37:46stated that since Jobs
37:47had such a hands-on approach
37:48to running the company,
37:50that he should be more forthcoming
37:51with information
37:52regarding his health.
37:54Later,
37:54the New York Times reported
37:56that in an off-the-record
37:57phone conversation with Jobs,
37:59he did have something
38:00more significant than the flu,
38:02but that it was not
38:02life-threatening
38:03and that he did not have cancer.
38:05In spite of his reticence
38:07in talking about his health,
38:08early in 2009,
38:10reports of weight loss
38:11had begun to circulate
38:12and there were concerns
38:13that his cancer had returned.
38:15Jobs countered by stating
38:17that he was dealing
38:17with a hormone imbalance
38:19and had a liver transplant.
38:21He spent nearly a year
38:23out of the public eye
38:24to come out to give
38:25a keynote address
38:25at the Apple event
38:26September 9, 2009.
38:29I'd like to take a moment
38:30and thank everybody
38:31in the Apple community
38:33for the heartfelt support
38:35I got, too.
38:36It really meant a lot.
38:39And I'd also like to
38:41especially thank Tim Cook
38:43and the entire
38:44executive team of Apple.
38:47They really rose
38:48to the occasion
38:49and ran the company
38:50very ably
38:51in that difficult period.
38:53So thank you guys.
38:55Let's give him a round of applause.
38:58Jobs was on medical leave
38:59for most of 2011
39:00and ended up resigning
39:02as CEO of Apple
39:03in August of that same year.
39:05He had even been
39:06elected chairman of the board
39:07and remained in that position.
39:10After this announcement,
39:12shares in Apple's stock
39:12dropped 5%
39:14in after-hours trading
39:15while shares in Disney
39:16dropped 1.5%.
39:19On October 5, 2011,
39:22Apple Incorporated
39:23announced that co-founder
39:24Steve Jobs had died.
39:26He was 56 years old
39:27at the time of his death.
39:29His death was caused
39:30by respiratory arrest
39:32related to his
39:33mystatic tumor.
39:34His contributions
39:35to technological advancement
39:37continued to earn
39:38jobs honors
39:39and public recognition
39:40even after his death.
39:42The near-term future
39:47won't experience
39:48much of any bumps
39:52in the road,
39:53if you will.
39:54But the question is,
39:56you know,
39:57what's next for Apple
39:58down the line
39:5910 years from now?
40:00Will they continue
40:01to innovate?
40:02Will they be able
40:03to have the major hype
40:09that's associated
40:10with their product launches?
40:12And that's a question
40:14obviously yet to be answered.
40:15I think that with
40:17Steve Jobs passing away,
40:20that Apple loses,
40:22obviously,
40:23a certain kind of leadership
40:25that it just can't replicate.
40:29Steve Jobs was in many ways
40:31a genius.
40:33And genius
40:33is not
40:36obtained by study.
40:38It's not obtained
40:39by practice.
40:40Mozart was a genius.
40:41No one taught him
40:43how to write a symphony.
40:44He just did it.
40:46And so
40:47we
40:47lost that.
40:50In her eulogy
40:51to her brother
40:51at his memorial service,
40:53Mona Simpson stated,
40:55I grew up as an only child
40:56with a single mother.
40:58Because we were poor
40:59and because I knew
41:00my father had emigrated
41:01from Syria,
41:02I imagined he looked
41:04like Omar Sharif.
41:05I had hoped
41:06he would be rich
41:07and kind
41:07and would come
41:08into our lives
41:09and our not yet
41:10furnished apartment
41:11and help us.
41:12Later,
41:13after I had met my father,
41:14I tried to believe
41:15he'd changed his number
41:16and left no forwarding address
41:17because he was
41:18an idealistic revolutionary,
41:20plotting a new world
41:22for the Arab people.
41:23Even as a feminist,
41:25my whole life
41:26I'd been waiting
41:26for a man to love
41:27who could love me.
41:29For decades,
41:30I thought that man
41:31would be my father.
41:32When I was 25,
41:34I met that man
41:35and he was my brother.
41:37Can Apple continue
41:39its success?
41:40My own judgment is
41:41to some extent
41:42I think the next three years
41:44are going to be
41:45very good for Apple.
41:46I think long term,
41:48the idea that companies
41:49succeed and grow
41:50and are the most successful
41:52company in the world
41:53forever is an illusion.
41:54It never works that way.
41:56There are bumps
41:57on the road,
41:58new opportunities open,
41:59new threats open
42:00and the world changes.
42:02And so this particular formula
42:04that Steve Jobs has used
42:06to propel this company,
42:09it runs out of steam
42:10at some point.
42:11If they've learned anything
42:13from Steve Jobs' influence
42:17and impact
42:17and his relentless pursuit
42:21of excellence
42:23when it came to Apple products,
42:26then they should be fine.
42:27and they should be fine.
42:44They should be fine.
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