Blair Rich - data from the Minecraft movie, Gen Alpha considers going to the movies to be a group of 12 people, people wanting to find connection - video Dailymotion

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Transcript

00:00Blair, you pointed me to a really fascinating NRG study published in August of last year

00:04that I think is that Alpha looks to moviegoing as a group experience

00:09to a multiplier of up to 12 people going for one movie,

00:13whereas Gen X considers a group going to the movies to people,

00:16which is date night, I guess.

00:18I don't know what else to say.

00:21We experienced that with Minecraft to a very large extent.

00:25I mean, that is the biggest sort of example of that that I can think of

00:29or just we hadn't seen anything quite like that before.

00:32Absolutely.

00:33Talking about some of the...

00:33It's about this connected, it's like a connected social experience, right?

00:37It's why marketing is changing.

00:39It's why we have to do much more experiential marketing and connect people,

00:44whether it's on streaming with what you're doing or theatrical.

00:48It's like you have to feel these points of connection that are socialized

00:52because this kind of constant disconnection is starting to numb people

00:56and that's why they're seeking something else, you know?

01:00You