00:00Hi, I am Eduardo Ramirez, Chief Designer at the Hyundai Design Center in Europe.
00:05And I'm Chris McKinnon. I head up product planning for Hyundai here in Europe.
00:08And we're delighted to have you here to be able to present the latest addition to the IONIQ family, the
00:13IONIQ 3.
00:15IONIQ 3 reflects how our vision continues to evolve.
00:20We are pushing the boundaries of electric mobility through design innovation.
00:25I would like to briefly take you back to the very beginning of this project.
00:30We started the early creative phase by making simple paper models, exploring ways to express strength, tension and structure.
00:38Through this process we managed to capture the inherent tension of steel, the balance between softness and strength.
00:46And this is how our Art of Steel Design philosophy was born.
00:52We first expressed these ideas in Concept 3.
00:55And today, with IONIQ 3, this exploration becomes reality, bringing together emotion and real-world purpose.
01:04IONIQ 3 is defined by its unique aero hatch profile, a form that is efficient and spacious.
01:11It is an emotional, modern interpretation of the sporty hatchback.
01:16The sporty stance is supported by EV-specific proportions, with a low front, a flowing roof line that accelerates downwards
01:25behind the rear occupants and a vertical tailgate with an integrated spoiler.
01:30This combination creates a strong and confident appearance while maximizing interior space.
01:35In this N-line version, the black mask and open grilles reinforce this dynamic style, while the slim horizontal lighting
01:44signature emphasize the vehicle's width.
01:47The pixelated lights make a clear reference to the IONIQ identity, while the four-dot signature in the center make
01:55reference to the letter H in Morse code.
01:59And the bonnet surface seamlessly flows into the fender, expressing the natural behavior of steel.
02:07Large, clean surfaces intersect to create distinctive character lines, which express precision and tension.
02:15In the rear three-quarter view, the car is defined by three main surfaces.
02:20The side panel, the diagonal plane that rolls from the top and runs into the body side, and the rear
02:28section, which is close on the vehicle in a very short rear overhang.
02:32The rear surface incorporates the pixel lighting that connects with the two-piece rear window.
02:39In the N-line model, we have the rear spoiler that improves the aerodynamic performance in combination with the lower
02:47diffuser.
02:48Gloss black claddings and faceted, dark wheels emphasize the performance-oriented character of the vehicle.
02:56We followed a similar material-driven approach when designing the interior, defined by what we call the curve of upholstery.
03:07Inspired by the craftsmanship and comfort of contemporary furniture, soft padded surfaces gently wrap around the interior structure,
03:15creating an environment that feels warm, intuitive, and refined.
03:21Practical storage solutions include an open dashboard shelf, a dual-level center console, and integrated door pockets, enhancing everyday usability.
03:31The driver focus layout features a slim cluster positioned above the steering wheel, along with physical buttons for essential functions.
03:42This supports our principle of keeping the hands on the wheel, eyes on the road.
03:48We even added some Easter eggs, small, playful design touches, to create an emotional connection and add a sense of
03:56fun.
03:57IONIQ 3 represents a harmonious and refined expression of our art of steel and curve of upholstery philosophies.
04:05It marks an important new chapter in Hyundai's evolving design identity.
04:12The IONIQ 3 is built on E-GMP, Hyundai's proven highly efficient electric vehicle platform.
04:19We offer two battery sizes, a standard range and a long-range battery.
04:23The long-range battery has a range of up to 490 kilometers, supporting your daily commute but also allowing for
04:29longer journeys.
04:30In terms of charging, we offer fast charging of 10-80% in under 30 minutes.
04:36We also have an AC onboard charger of up to 22 kilowatts.
04:41To make the charging experience seamless and, again, easy to use, we offer plug-to-charge, the same as you'd
04:48find on other Hyundai IONIQ models.
04:51My favorite feature is the vehicle to load.
04:53This allows you to connect accessories to the vehicle's battery, such as coffee machines or charging your e-bike, whatever
05:00supports your lifestyle.
05:01So we know our customers are looking for a versatile and practical car.
05:05So look at the size of this case.
05:07Let me position it in what we call the Mega Box.
05:15It fits easily under the floor and you still have access to over 330 liters of cargo capacity.
05:21In total, you have over 440 liters, making it a very versatile car.
05:26Another area that really excites me about the IONIQ 3 is the new Playos Connect infotainment system.
05:32It's based on the Android Auto operating system.
05:35It comes in a 12.9-inch display or, as you see here, the 14.6-inch display.
05:42It's a clear and really easy to use display.
05:45So really, there are three things that I want you to remember after watching this presentation.
05:49The first thing is, it is customizable.
05:52The same as your smartphone, you set this up to your own preferences.
05:56It's really easy to use and very intuitive.
05:58We also have an app store, in addition to the integrated apps such as navigation, that will grow over time.
06:04Again, the same way that the smartphone does.
06:07We also have an AI-guided voice assist, which allows you to interact naturally with the vehicle.
06:13When you look at the layout of the instrument panel, we've set it up so it's intuitive and easy to
06:19use.
06:20We talk about hands on the wheel, eyes on the road.
06:23All the switches are within easy access.
06:26If you look at the steering wheel, we've clustered all the ADAS functionality on the left-hand side of the
06:31steering wheel,
06:31and everything to do with infotainment and telephone on the right-hand side.
06:35So one of the areas that Hyundai is praised for is the retention of physical controls.
06:40And even though we've got the large 14.6-inch screen here, we've retained critical physical controls such as temperature
06:46up and down.
06:47You can adjust the temperature without taking your eyes off the road.
06:51And as you can see, all the information is directly in the driver's line of sight.
06:56The technology is here to support the driver and to minimize distractions.
07:00So when designing the IONIQ 3, we looked at several consumer use cases, especially when you sit and charge.
07:07So we've added a feature from the other IONIQ vehicles, the relaxation seats.
07:13The relaxation seats really make for a very comfortable seating position whilst charging, and they're also either heated or ventilated.
07:21We have a heated rear seat, which is not something you would expect in this segment.
07:27We also have a number of other features from the IONIQ range and from a different class of car.
07:32We've got the dual zone climate control, we've got the available Bose sound system.
07:38It also has the interior roominess that you'd expect in a different segment.
07:43Despite its compact footprint, it has a really spacious interior.
07:47Overall, a really compelling package.
07:52Being a Hyundai, of course safety is top priority, and the IONIQ 3 is no exception.
07:59There are two technologies I'd like to highlight on the IONIQ 3.
08:02The first one is Highway Drive Assist 2.
08:05This is a technology that makes long journeys, relaxing, and supports the driver in several different cases.
08:12It supports lane changes, maintains the distance to the vehicle in front, and has been optimized to support the driver
08:18if somebody cuts in in front of them.
08:22We also have a new feature called Memory Reverse Assist.
08:25So if you've driven yourself into a tight spot, the car will memorize how you got there and help you
08:31reverse out of that tight spot.
08:33And again, these are technologies that we've added to help make the life of our drivers easier on an everyday
08:39basis.
08:41So, the IONIQ 3 brings the IONIQ formula to more customers.
08:45It offers class-leading versatility, technology, and range.
08:50I really hope you've enjoyed this preview of the IONIQ 3.
08:54Now it's time for you all to see the car in the metal.
08:58Thank you very much.
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