00:00A baby bank in north-west London says demand for its support is rising sharply
00:05as more and more families struggle with the cost of buying essentials.
00:10Little Village's Brent Branch says it is receiving a referral
00:13every 40 to 50 seconds when applications open each morning.
00:18The charity says that the parents it supports often report anxiety,
00:22low mood and isolation while trying to provide for their children.
00:26A report found that some parents in extreme hardship have even considered adoption as a last resort,
00:33highlighting the emotional pressure.
00:34People who use the service say they budget tightly and prioritise their children's needs
00:40while still relying on the baby bank for added support.
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