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The Apprentice UK - Season 20 - Episode 11: Interviews
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00:0012 weeks will be the toughest of your life Lord sugar is on the hunt for the
00:05next big thing this is an opportunity of a lifetime battling for his backing
00:12some of Britain's brightest prospects come on boys get up your life depends on
00:18it and then hit him it's a deal worth fighting for I can sense a bit of
00:22friction actually Daniels are on you no 20 candidates never been kicked in the
00:29balls by a goat to be honest with you oh 12 tough tasks this is a complete and
00:36utter joke just jump straight in one life-changing opportunity you're fired
00:42you're fired you've completely messed it up you're fired
00:53previously on The Apprentice it was dogs imagine if you had the power to leave
00:59your dog voice notes do you like the idea of the audio function is it something
01:02you would use none of you versus cats I'll be leading this one for you guys it's
01:08winner walk we love the concept but the products not there yet charisma's team
01:16took the lead they made it secure 2600 what and on the losing team you didn't
01:23try hard in us you didn't push them in us Rosner you're fired and Kieran we had a deal all
01:30the best
01:30guys bowed out it's now from 20 of us to the final five yeah that's the wild
01:45one week to go till the final showdown hello good morning your sugar would like to meet you for the
01:52interviews at Hilo East London please bring your business plan okay sure okay thank you bye bye
02:00for the remaining candidates last chance to polish up on their proposals to reinvent public relations
02:08for the modern era this isn't just a business idea it's a movement student recruitment boss Dan
02:15Miller hi Frey hi Dan how are you doing is hoping his proven track record will take him all the
02:22way
02:27I think the thing that sets me apart from a lot of other candidates in this process it's the
02:31experience I've had I've grown the business since I was 17 I've done it on my own I made my
02:36first
02:36million by 25 and I want to make a lot more millions in the future YP graduates taking the
02:42young professionals brand and this new business to the next level with Lord sugar I think the rest of
02:46the candidates in the process should be worried about going up against me the reality is is that I'm
02:50the only one here with a business plan that's guaranteed for success by having Lord sugar as
02:54a business partner as a mentor would really be life-changing hoping for a smooth pitch 28 year
03:03old PR man Lawrence Rosenberg I've always enjoyed job interviews weirdly you know it's gonna be tough
03:09I know that it's gonna be a grilling now it's the opportunity to let my business do the talking and
03:14hopefully I can make the right first impression delivering smarter faster and more transparent PR
03:20through intelligent automation the opportunity that I want to put forward is something that
03:24isn't something that's going to make five or ten million this is something that will change how PR
03:29is done for good total five-year revenue projection 18 million pounds I'm really doing this for my wife
03:35my family you know I want to have that safe secure family life just best of luck like you're gonna
03:42smash it I'm so proud of you it's been really hard without my wife to be honest with you I
03:47love every
03:47moment with her and to be away from her for this amount of time has been unbelievably difficult I couldn't
03:55be more proud of you you're gonna make me cry it just means everything now you know that opportunity
04:00to get to the final and potentially win I just hope it goes how I think it's gonna go
04:08despite being the youngest candidate 21 year old Pasha myhill has taken the process in her stride
04:15words can't really describe the feeling of getting to the final five I just knew that if I was myself
04:21the confident bubbly Pasha I had a genuine feeling that yeah I would make it to the end she's hoping
04:27to
04:28recruit Lord sugar to her health care focused firm to me my business plan is good the potential and the
04:34growth margin it's unstoppable I want to build a reputable recruitment company that changes
04:39perceptions getting the investment from Lord sugar would be life-changing it would just be amazing to
04:46take that step at 21 doing something I absolutely love gross profit year to eight hundred and four
04:53thousand pounds I'm here to get to the end and ultimately be Lord sugar's next business partner
05:02with the most wins under his belt Priyash Bathia is hoping his bar business side hustle as the recipe for
05:10success my passion is obviously making people smile I'm a smiley person I had that energy when people are
05:17happy I feel happy as well busy bar is currently operating as a small mobile cocktail bar business
05:23going to these interviews I think I'm going to be very nervous and anxious I'm just going to be
05:27myself I bring a lot of positive energy anyway I just want to show you the world my business plan
05:31what I'm capable of year three my revenue is 1.1 million pounds I've turned something that is my
05:39hobby my passion into a business idea which is what life should be all about it's creating something
05:44you like and making money out of it 28 year old Karishma Vijay is chasing more than just a healthy
05:55glow with
05:56her beauty business when I was 18 I was diagnosed with severe cystic acne I genuinely felt so ugly and
06:05I
06:05let my skin define me so I looked around and when I found something that finally worked I told myself
06:12I'm gonna find the best version of this I'm gonna put it in a bottle and I'm gonna sell it
06:16one day
06:16to become a globally trusted skincare infused beauty brand known for its powerful ingredients a strong
06:22community and a viral digital presence my business has been around for five months I've turned over 50k
06:30that's not too bad that's not too bad hi I'm good babes how are you the last couple of years
06:39have
06:39been incredibly straining for my family financially we've struggled for such a long time we've just
06:45been moving home to home and that makes this very moment monumental for me the most important thing is
06:51your confidence with you and your hard work is going to pay just do it I'm here now and I'm
06:58here to fight
06:58I am the most credible business person in this room I'm probably the strongest
07:176am this is a huge day this could set up my business my career the nerves early yeah they're hitting
07:23I'm just nervous about not knowing what they're gonna ask me
07:27boys you know what my makeup's not finished I forgot my rings my lucky rings at home I actually don't
07:33know what to do with myself you reckon we can turn this car around
07:40hi-lo a 28-story skyscraper in the heart of East London
08:04good morning good morning low sugar now as you know this is the 20th year of the process and to
08:12date I've invested
08:133.5 million into previous winners and one of you will be my next business partner now here's the thing
08:22I don't care whether you have an established business or just a seed of an idea as long as what
08:29you're bringing me has the potential to be big so I've asked some of my trusted advisors to assess
08:36both your plans and your personal credentials so please hand your business plans over to Karen and Tim
08:46thank you thank you
08:52so good luck I'll see you in the boardroom tomorrow off you go
08:57thank you thank you
08:58lying in wait Lord Sugar's tough talking team
09:01setting the record straight publishing pioneer Mike Suter
09:07do you want my opinion on boozy bar yeah I think it's a bit enough yeah boozy bar sounds
09:12like the kind of thing that my mum would get excited about
09:16unafraid to dig deep former boss of a billion pound media firm
09:21Claudine Collins
09:22I bought a bottle what is this rubbish that comes with it it's like for five-year-olds
09:32running the numbers Lord Sugar's longtime friend and associate Claude Littner
09:38hello Claude
09:38hi there
09:39shall I take a seat
09:41you can stand if you want
09:44pulling at any loose threads
09:46fashion brand founder Linda Plant
09:49I just don't think you're ready for an investment I think someone needs to train you first
09:53I'm well trained
09:54I don't doubt you've got skills I just think it's all too limited for a 250,000 pound investment
10:02can't believe we're here final five I know absolutely nervous right now gonna be a long day
10:08a long day of a good grilling but like you know that feeling in your stomach yeah it feels like
10:14I'm going to throw up Priyash Linda is ready for you now see you soon that is scary yeah I
10:28think
10:28he's gonna do well I think it's just so hard not to like the guy he's always just so smiling
10:34I mean let's see if that works with the interviewers
10:37hi Linda hello I don't think they're here to look at big smiles to be honest with you
10:43so Priyash tell me about your business
10:46sure so my business plan is to create a personalized mobile bar as well as a ready-to-drink cocktail
10:53and mocktail product line
10:54uh to make it into a scalable national brand
10:57so it's not one business it's two businesses
10:59um essentially yes it's like two into one
11:02you're splitting the focus on two very very different businesses right how risky does it make your business plan
11:08um risky but in life you should take risks
11:12yeah you should take risks but they need to be calculated
11:14this ready-to-drink product you've allocated 50,000 for launching this drink
11:19do you really think you can do that for 50,000 pounds
11:23um looking back on my plan I think I should I know I need to allocate a lot more money
11:27and well how much more um I reckon that's gonna cost around 150,000
11:31so why did you put 50,000 um that was you've got no idea really what you're doing have you
11:36correct you're not going to produce a drink for 50,000 you haven't even got a recipe you
11:42haven't even got a manufacturer yes I agree and I don't like good at your day job do that
11:46try and build the boozy bar up forget the drink you're never gonna do it okay okay
11:54oh my god that couldn't go any worse oh here he comes guys that was actually shambles
12:05like literally oh my god she's the devil she actually is I just want to go up now I just
12:12don't like the waiting around it just builds up the tension and the nerves oh I just want to settle
12:17I just want to like do the first one and be settled Karishma you're a bit quiet right now
12:21what's happened I don't know nervous Karishma head up to Mike thank you good luck Karishma smash it
12:28you're gonna kill it she's got it in the bag she knows her business inside and out I'm sure
12:36she'll handle it like a champ yeah exactly good morning Mike take a seat please thank you sir
12:45Karishma please describe the business that you would like Lord Sugar to invest 250,000 pounds in so my
12:53business is a skincare infused beauty brand and you've got a degree in biomedical science right so
12:59you know a lot about this sector yeah and the lead product is an oil that you claim is a
13:04miracle cure
13:05for acne is that correct yes so look there are many rosehip oils on the market some are cheaper than
13:12yours some of them are more expensive which one of them is your miracle cure so I would say one
13:30of
13:30these three could be mine which one are you gonna say is yours I would have to smell it okay
13:35I believe
13:38this one's mine was that I guess these ones may be darker in color but they lack potency I could
13:44tell from the smell immediately and I hope this one's mine if it's not mine and what if it's not
13:48yours I hope it is Mike I could be wrong well congratulations you've got it right oh we got
13:57someone else up Lawrence Claude we'll see you now here we go good luck adios guys see on the other
14:04side
14:05that'll be interesting because I think he's quite confident pleasure to meet you
14:14so Lawrence start off by telling me what the business is that you're pitching to Lord Sugar
14:19so the business idea is twofold it's a PR agency and the PR agency is underpinned by a technology
14:25which will improve the results the speed and the quality of the work and hopefully eventually it can
14:31be sold to other agencies as well um so obviously it'll come as no surprise to you that I've read
14:36your business plan yes and I get a bit of a shock really because the fact is that the investment
14:44that
14:44Lord Sugar is making is 250,000 pounds that's correct okay but that's not correct in terms of what
14:49you're seeking yeah so you are asking for a funding requirement which is 5.5 million before we even start
14:58you've excluded yourself from this whole process it's not it's not funny it's very serious you are
15:04laughing that isn't upfront but you're saying that 500,000 at the very least is upfront isn't it if I
15:10want to grow the business at the speed which I'm suggesting but I can do it slower I wanted to
15:14grow
15:14it at a fast pace that's not what this whole process about I'm not asking for 5.5 million upfront
15:20that's okay okay show me where you've got a profit loss account which shows 250,000 pounds start
15:27show me I can't first of all I can't see a profit loss account anywhere there there's the financial
15:31model are you joking are you joking you want me to look at that I understand but I can't read
15:35it I
15:36can't read you can you read that I understand but that it is all there the investment is 250,000
15:43I don't know how we get past that to be honest with you I mean you want to argue with
15:46Lord Sugar you
15:46can okay Lawrence good luck thank you very much I really appreciate the time
16:01hello everyone hi Lauren oh I love that he's gonna invest all the money himself now the car crash the
16:10problem is is it's a tech business and it requires a lot of investment and I wanted to show that
16:14I was
16:15being ambitious by sort of getting it going as quickly as possible but it does need more than
16:18the 250,000 and I know what I was trying to do I was trying to show ambition but if
16:23he doesn't
16:24want to hear it I can't change that yeah Pasha Claudine is ready for you now
16:33nice to meet you nice to meet you take a seat thank you so before I delve into your business
16:40plan
16:40tell me a bit about your job now so I'm a principal consultant within a recruitment company and I'm the
16:49top biller and yeah I've made a name for myself well done good for you thank you tell me succinctly
16:56about the business that you want Lord Sugar to invest in so my business is a recruitment company
17:02within the private care sector and the name of your business and call yeah it's a body part if you
17:11say
17:11it in a yeah how else and and call and call and call and call yeah you do say in
17:20your CV your key
17:21skills is social media marketing tell me what the difference is between LinkedIn Instagram and TikTok
17:28well LinkedIn is a business tool so why then would you put pictures like this up on LinkedIn because that
17:36doesn't scream to me the person that I want to recruit for my care home I can understand where
17:42you're coming from but then saying you're a social media marketing yeah that's probably a bit of an
17:48exaggeration the business that I'd like Lord Sugar's investment in is a graduate recruitment company which
17:55is a natural evolution of my existing business which is currently working in the school lever and
17:59apprenticeship market from what I'm reading the business for Lord Sugar's investment relies heavily
18:05on the infrastructure of the current business YP young professionals yeah but you make it very clear in your
18:13business plan that the current business is not part of the deal so what I'm doing because I've already got
18:19a team in place that know our
18:20clients very well they know how the events are running young professionals aren't they
18:24and their time is going to be split across both businesses which I yeah you've been trialing it
18:29for nine months that right yeah so do you possibly expect Lord Sugar to invest in YP grads when it's
18:36so
18:36intermixed with young professionals you're not going to propose that to him are you that's obviously not
18:42a viable option for Lord Sugar it's a non-starter oh here he comes how was it well oh what
18:51is that silence
18:52about it was very clear to me that Lord Sugar wants everything and not a new graduate business how do
19:00you
19:00know that you know she said that look they're technically the same company he's going to want
19:04half of everything so that's a big decision I've got to make and yeah Priyash Mike will see you now
19:12get ready for a fight my friends good luck mate I reckon he's dressed
19:21listen Priyash always backs himself but I think that Mike is going to give him a really tough time
19:27hello take a seat thank you so Priyash yeah have you registered your company um I haven't no so I
19:37mean
19:37is it really a business if it's not registered um at the moment I do operate as a small mobile
19:42bar
19:42service for small events does it have accounts sorry accounts no it does not so yeah it's not
19:49registered a company's house no and you don't keep a set of accounts right so I would call that a
19:56hobby
19:56then rather than a business yeah listen I'd like you to demonstrate to me now what is so special about
20:03your business I'd like you to make me a cocktail no as in which which ingredients sorry or oh the
20:14ingredients yeah stay there I'd like you to make me a paloma paloma okay not made fun of those for
20:34years is there any ice or Chinese with that there's ice there great fruit juice how much tequila you
20:45putting in a double shot normally when I do do these recipes I do normally search them up beforehand
20:52because obviously I can't remember every single cocktail I'm only asking you to remember a paloma
20:57and what's that okay this is country and then I'm just gonna put some grapefruit juice in is this
21:03where you do your flare thing oh no I'm not flare bartender that's disappointing yeah surely you can do
21:09some tricks no no I can only do like things like that my first paloma of the day
21:27no paloma I've ever had in my entire life has Cointreau in it ah however it's drinkable thank you
21:37okay thank you for your time I'll show you a drink
21:48the thing that I'm persuaded about is the social media so if in fact you've got people who are really
21:55famous if they start endorsing it I think that's worth a lot yeah absolutely so because of my like
22:03history of a social media I've spent the last seven years reviewing products and I've been so honest
22:07about it with the hundreds of thousands of people across the world hundreds of thousands yes that
22:12an exaggeration I would even say millions yeah but let me just move on to these numbers then are you
22:18telling me you've made a hundred and sixteen thousand pound net profit no that's not that's
22:23not what that is but in terms of what that is what is it what is that number that's how
22:27much we'd
22:28make what really profit here yeah profit yeah when you profit yeah but that's not what you're
22:34making what are you making do you know yeah I do know actually that would be profit if I was
22:38to sell
22:39five thousand units but this is numbers are my weakness Claude I'm gonna be honest and I know you're
22:45here to look for the numbers and I know that you can see through that but I'm feeling confident
22:49about the numbers I can present to Lord sugar and I feel like he'd be confident that I can grow
22:53those
22:54numbers very quickly look you've spoken very very well but for me I like to see probably hard numbers
23:00thank you for your time thanks a lot my numbers made no sense to me or to him here she
23:11is how did
23:12it go that couldn't have gone any worse no yeah there's no excuse me saying I'm new to business and
23:19sorry I don't have the numbers for you so how are you feeling Karishma not good guys
23:34hello Claude my pleasure it's lovely to get a handshake thank you how are you I'm very well thank
23:41you you've said in your business plan that you communicate like a smart operator who cuts the
23:47nonsense and gets results and yet the business plan is 75 pages long full of jargons and acronyms did
23:55you actually write this or was this written by AI no I I wrote this so I was having a
24:01conversation
24:01with the AI to help it improve my work and my ideas and I have all of the logs you're
24:05a PR man right
24:06you know you are engaging this is anything but engaging hmm I mean PR mainly it's about who you
24:14know at various publications and media so do you have contacts that like the financial times
24:20yourself yeah yeah so who's your most senior contact at the FT at the FT um I I'm just trying
24:27to think through the the FT I I do know people but I'm trying to remember their name um Laura
24:32um
24:33oh I've forgotten her last name off the top of my head okay don't worry I can't know her that
24:38well
24:38no I've worked with her on a story but it has been a little while I'm happy to list off
24:43contacts at
24:43other places that I know but it's just whether you want to hear that no not at the moment thanks
24:49if you can go into a little bit more detail about how you intend to run this business so working
24:54in
24:54the recruitment sector recruiting for care homes and nursing homes I've realized there's a massive
24:59gap in the market with client facing we're not meeting our clients we're not having that face
25:04relationship um having spent a lot of time in hospital myself I think it's something that's very
25:09worthy but the whole point is to actually provide that service yeah but also end up with a profit
25:14of course I don't know whether the word profit loss account means anything to you no those are
25:20absolutely key things so I think the business plan is woeful yeah because it doesn't contain any of the
25:26things that someone like me would look for of course we've had two opportunities now to show them who we
25:34are I'm hoping that by the end of the day three out of four of those people I've managed to
25:41impress yeah
25:41I mean like we all knew these interviews were gonna be absolutely brutal and I think with Claude you
25:46know it I can't change anything about it but that's about as bad as it could go oh
25:50Krishna Linda is ready to see you now
26:02one of your biggest challenges is you're going on the medical side because you're curing acne
26:09that's one of your claims to fame right but rosehip and aloe vera they're nothing special are they
26:15there are products on the market similar to what I have but you're claiming ah look I had terrible
26:21acne but now it's all cured it's a medical claim there yeah nowhere nowhere has this backed it up
26:27with the oil it's not just acne there's a huge umbrella of things that help I'm not buying it
26:33yours isn't special so you're gonna scale 55,000 in year one to 850,000 in year three do you
26:41think
26:41that's overly ambitious I don't think so we've currently done 55,000 pounds in sales in just
26:47five months but you haven't detailed that in the business plan because I've given a my people I'm
26:51I've given a month by month breakdown I think you've come with a whole load of waffle yeah you talk
26:56the
26:56talk you you I don't think I was allowed to really talk the talk in this interview what I've taken
27:01from
27:01this you have missed so much out mm-hmm the interview is over thank you for your time Linda
27:11hello Krishna are you okay genuinely that went as bad as it possibly could have gone and it is what
27:17it
27:17is on to the next week on to the next I'm shitting myself now I don't want to meet her
27:23Priyash Claudine
27:25is ready to see you now thanks guys Claudine is a little bit kinder so hopefully for him it's all
27:38good hi Priyash hi Claudine how are you I'm fine how are you oh good thank you good nice to
27:44meet you
27:44nice to meet you take a seat thank you um Priyash let's talk a bit about your proposed business so
27:50how many events have you run in the past year um so the events that I currently do are only
27:55very small
27:55events like private parties less than like 50 60 people what's your turnover around about 7,500
28:03usually right so your events just family and friends correct yes and like small private parties
28:09you've said that your marketing budget is 12,000 pounds a year what on earth do you expect to get
28:14for that so a lot of my marketing I want to do is work with event planners and partnerships with
28:19like
28:19DJs because I feel at the moment that there is a gap in the market where who would you call
28:24you're hosting
28:25a party at home there isn't like someone that you would just randomly call oh I know this good
28:29bartender I think there are loads of mobile bars around I definitely don't think that there is a
28:35gap in the market and they are even mobile bars with the same name as yours do you know that
28:42oh no I
28:43didn't there's a very big boozy bar in Hampshire and there's also one in Ireland so
28:56you know like clothing was a nice one but she's it was tougher than expected I think I'm just gonna
29:01laugh because I don't want to cry I'm actually done with this I wonder how Lawrence is getting along
29:15because Mike one thing I can tell about Mike take a seat he hates a schmoozer
29:22Lawrence yes you've got a good track record in PR correct I like to think so yeah you were one
29:28of
29:28the 30 under 30 PRs yeah I was very proud of that that was a big achievement for me and
29:34my family
29:34Lawrence your business plan is detailed thank you rigorous thank you and comprehensive I appreciate
29:40that but it's a master class in how to make a really glamorous industry sound like a tax return
29:47I don't think that seriously it's one of the most tedious business plans I've ever read that's quite
29:53all right so what will this AI platform that you're planning to build what will it do it's going to
29:59give
29:59a client a portal where they can access all of their assets and basically help them to do their jobs
30:03faster better quicker and deliver better results as well have you built it you have I have not built it
30:08yet that's why I'm here asking for the investment you've got a chief technology officer to start
30:13lead the technical development of the platform correct and is he your business partner he is not
30:18my business partner is he an employee he would be under that model yes so you can't build it because
30:24you don't have the skills to do it no would Lord Sugar be better backing your technology guy no
30:30absolutely not thanks Lawrence thank you very much it's been a real pleasure thank you
30:39you're currently in a hole that your business is losing money you're aware of that or yeah I know
30:45that my finances I mean they're not the best but it's I've probably just gone a bit too happy spending
30:50being young and we hire out huge venues in Leicester Square we've got the O2 hired out this July for
30:55our
30:55big events and unless you can manage to get control of your existing business I think you're going to
31:00be in trouble but I'd be amazed if your business can't be turned around with Alan Sugar the only
31:06way that Lord Sugar would be interested is getting a 50% share of your existing business to make it
31:12right and what do you think he could bring to me if I'm looking for someone to really take the
31:17business
31:17to the next level I know I'm doing almost around a million you know I want to get to 10
31:2020 million
31:20the thing is there's no doubt that he's got a history of growing businesses enormously I think that
31:26he'd be a fantastic partner for you but ultimately it's your decision got a big decision to make yeah
31:31yeah your business plan it was just seven pages long yeah it kind of looks to me like you could
31:40have jotted it all down on a napkin what is your competitive advantage it's no good saying recruit
31:46with more heart more style more efficiency they're just meaningless cliches they're not meaningless
31:52cliches because the short time I've worked in the industry I've understood what the gap is in the
31:57market there's not enough substance here there's not enough grit a seven page business plan how is that
32:03I do I do regret not not putting more into it I really do that's because you're inexperienced
32:09yep she's brutal she taught facts I can't lie like she said you're inexperienced but I just sat there
32:20like took it like a champ and we've got the trauma together bond we've got the trauma bond yeah you
32:25know what like she says it how it is yeah I mean she doesn't beat around the bush but still
32:41I want to ask you a bit about yourself really because you obviously have a huge drive and
32:48determination how's the motivation and the drive come to you my dad was at one point a very financially
32:54stable man now we have very little to get through each month and it's why I'm here because for me
32:59at
33:00the core of my business plan is rent is you on the 22nd today my rent is you today it's
33:04been my
33:05thought um and it's sad for me that we're moving every six months money is just such a big issue
33:10for
33:10us right now but I want to give him the world everything I do my dad's at the very core
33:15of it
33:15I want to do him very proud in this life Karishma I think that your dad and your family would
33:21be so
33:22proud of you and I wish you all the best thank you Claudine you've absolutely made my day thank you
33:29very much I wanted to get to meet you today thank you thank you bye bye bye
33:36on your business plan the 250,000 for that Lord Sugar is going to give you it's going to be
33:41immediately consumed it's to build the technology but I do you think he's going to be happy with that
33:46that the 250,000 is just immediately gone would Lord Sugar rather have 50% of a business worth 250
33:51,000
33:52or 5% of a business worth 50 million this isn't about his ego well it's about yours if you
33:57think this
33:58business is going to be worth 50 million I wonder what Lawrence is getting up to with Linda I reckon
34:03she could get criminals to confess their crimes oh yeah for sure so let's talk about the time frame
34:09yes as all these AI features can take a considerable amount of time to develop mmm what if they don't
34:15work what are you going to do I mean what if I walk out of here and I get hit
34:20by the car
34:20don't you know I'm interviewing you for 250,000 pounds do not give me cocky answers like that yes
34:28it is you've come here for an investment yes 250,000 I apologize yes thank you I just want to
34:35be very
34:36clear though that if there is not the appetite from Lord Sugar to build the technology I'm willing to scale
34:42back and create the agency first I'm not coming in here with a rod saying that I have to do
34:46this
34:46but yeah you have you should have actually come in here with a business plan that was attainable
34:51but that's the mistake I believe that there's the interview is over thank you very much I
34:55really appreciate the time so thank you very much goodness me
35:04Lawrence that was uh fiery um how did that go mate well suffice to say I don't think it could
35:12have gone much worse she basically was just calling me cocky and she got really really cross with me at
35:17one point really really cross and I was like listen I'm sorry if that's the way I'm coming across but
35:21that's not my intention yeah me it was a really tough interview that was not fun like it was not
35:26fun
35:26at all Priyash Claude wants to see good luck mate see you soon I feel for the boy oh man
35:35it's gonna be
35:35such a grilling hi there come here please take a seat sure okay Priyash when I first saw your business
35:45plan yeah I thought that I'd be meeting somebody sensible because you're working for PWC and what I
35:53found was not that at all oh okay okay year two you you've got a hundred thousand pound profit and
36:00year three you've kind of embarrassed me by saying that you've got revenue of 1.1 million and five
36:05hundred thousand pound profit but um because the fact is I'm in year two and three will be entering
36:09the retail world of supermarkets and things like that you've got to get into it you've got you've
36:13got to show me the how you're going to get into it yeah you mentioned supermarkets though they're
36:16they're just waiting for you every supermarket they're not they're not it's a crowded place I'm
36:21willing to put in all the extra work I'm sure you haven't given me enough to go on to give
36:25me the
36:25confidence sorry I just you've brought the failure on yourself you are quite the man you made your
36:34first million at 25 you have a holiday home in Marbella and you joined the Institute of Directors
36:40at 17 and you said that you have time to go to the gym three times a week to shop
36:46in Harrods to go
36:47skiing why on earth do you need Lord Sugar so it's a very good question I think um with Lord
36:53Sugar he
36:53can really mentor me take me under his wing and um you know help me get to where I want
36:57to get a lot
36:57faster and how have you found this process I found it quite difficult in a lot of cases you know
37:04I've
37:04got Asperger's and I've got dyslexia and um I sometimes feel like but I've said things and it's
37:10come across the wrong way in certain situations because of my Asperger's it took me a good couple of
37:14tasks free tasks to settle in and really get to know people because I was kind of in my shell
37:18a
37:18little bit yeah how did you find living with all those people it was a big shock to the system
37:22I
37:22adapted quite well I've made some really great friends for life I think being here oh that's good
37:27um Dan you you really are an incredible young man with what you've um achieved and I just want to
37:32wish
37:33you all the best yeah thank you for your time Claudine I really appreciate it thank you okay take care
37:37Dan and just a question what what do you think I should do because I'm I'm in a really difficult
37:43position I've never known anyone to fail partnering with Lord Sugar he makes a huge success of the
37:49people that he partners with I'm gonna see how the boardroom goes tomorrow when I get into that
37:57boardroom tomorrow I'm gonna listen to what he's got to say and I'll know in that moment
38:04hmm well good luck Dan you do have a lot of thinking to do yeah we've got a really big
38:07day
38:08tomorrow in the boardroom so I think we should head back to the house yes I think so too let's
38:12do it
38:12guys I feel like I put up a really good fight you know I've backed myself throughout the process
38:33and I had to do it yesterday so feeling like I've got a chance it's not a big one I've
38:38still got a lot
38:38to think about I've got a lot of things going around in my head right now this 250,000 pounds
38:44could change my life and I hope that he picks me good morning morning well look I do appreciate your
39:03input into this final five 20 years Claude you and you look the same you really do well let's start
39:13off show it so Priyash has two parts to his business one is a mobile bar and the second is
39:22a line of
39:23cocktails which are ready to drink okay he's a lovely effervescent man but the business plan is
39:33incredibly weak it's not really that mmm at the moment he does about 48 events a year and he makes
39:41about £156 per event.
39:44Oh, my goodness.
39:45He wants to extend it.
39:46I mean, there's a side hustle, and then there's a side hustle.
39:49Yeah.
39:49OK, Claude, he's got a job at Pricewaterhouse.
39:52It looks like a good, solid job.
39:54And I thought he was going to be a serious individual.
39:56Then I turned to his mixing thing, and I thought,
40:00no, this guy's a joker.
40:01He's going into an industry where he doesn't know very much about it.
40:04So the interview didn't last very long,
40:06especially when I looked at some of his numbers.
40:07Turnover, £500,000 in year two, £100,000 profit.
40:11Year three, £1 million turnover, £500,000 profit.
40:14You know, but believe it or not, if you look at his CV,
40:17he's got a mathematics and economics degree.
40:20He might have bought it on Amazon.
40:22Yeah, he might have bought it.
40:23He's not a silly man.
40:24No, he's got a good job.
40:26Yeah, so I think that he should sit with a job, get promoted,
40:29and on the sideline weekends, he should grow his business.
40:32So obviously, his plan hasn't left anyone shaken or stirred,
40:37is it really?
40:38No.
40:38No.
40:39Should we move on to someone else then?
40:41Karishma.
40:42Yeah, let's go on to her.
40:44Yeah.
40:45Karishma has a skincare product.
40:48She used it because she had, as a teenager, she had acne.
40:53I'm not all about acne.
40:54I grew up there.
40:58So I think that Karishma has two real advantages.
41:01She's very skilled at social media.
41:03She creates very compelling content there.
41:05And the second thing is, she has a personal story.
41:08She sells through TikTok and through other social media platforms.
41:13Well, I was completely taken by her Instagram,
41:16and I did actually buy the product, and I really liked it.
41:20I mean, look, I'm like 75.
41:24To be fair, every task that's involved social media,
41:26she has performed really well.
41:27So that makes sense, actually.
41:29And she does have a biomedical science degree as well,
41:32with a speciality in dermatology.
41:34Claude, what do you have to say?
41:35Well, I liked her.
41:37She spoke well.
41:37She had a lot to say for herself.
41:39I personally think that the industry is a very crowded market,
41:42and everyone makes these great claims about what it's going to do for you.
41:46That's my view.
41:47But I think that she's got a following,
41:50so she's got influencers, and I think that's the key.
41:53All right, let's move along.
41:54So, Lawrence, his main claim to fame
41:57is he runs the worst Jewish football club in London, right?
42:01Which I should imagine, since he's been away for about 11 weeks,
42:05he might be top of the league by now.
42:08So, Lawrence is a very ambitious young PR man.
42:13He's been working in PR for several years,
42:15and, indeed, he was named recently as one of the 30 under-30 PRs.
42:21And that is not to be sniffed at.
42:23What he would like to use your investment for
42:25is to launch his own PR company.
42:29Well, that makes sense, yeah.
42:30And then to have that underpinned by an AI-driven tech platform
42:36to take a lot of the manual labour out of PR work.
42:41He's convinced he can take that AI platform
42:43and he can white-label it and sell it.
42:44I don't get that.
42:46You know, PR is all about, you know, PR, or you would know.
42:50I mean, look, look, I'm sitting here now.
42:51Yeah, so I said exactly that to him.
42:53It's about being engaging.
42:55His business plan was 75 pages of monotony.
43:01You think it was done by AI?
43:03AI, yes.
43:03Oh, my God.
43:04Claude, there's some talk of him wanting
43:06something like £5 million or something like that.
43:09Well, what is the matter with the boy?
43:10I mean, on page four, he declares he wants £5.5 million,
43:14of which he needs a substantial amount to start him off.
43:17I got on really badly with him.
43:19And when I challenged him, he said, well, I could do it for £250,000.
43:22But his whole business plan is predicated on £5.5 million.
43:27So, essentially, I pretty much threw him out.
43:29You need to come back and win this process 23 times.
43:32Yeah, 23 times, yeah.
43:35All right, let's go next to Pasha, yeah?
43:38Well, so she wants to go into nursing homes and things like that.
43:41Recruiting things like carers and people like that, yeah?
43:44Yes, yes.
43:44But her approach is really a personal one,
43:46where she's going to the care homes,
43:48trying to explain how she's got a personal touch,
43:51and she then hopes that through that...
43:52Where's the money, then?
43:54Well, yes, where's the money?
43:55The business plan's only seven pages.
43:58Seven pages?
43:59Yeah.
43:59It's like Lawrence's on a Zempic, maybe, yeah?
44:01I did buy into her.
44:04She's really young,
44:05and I would never have known, to be honest,
44:08that she was 21, the way that she's speaking,
44:11and she...
44:11She's very confident.
44:12Yeah, very confident.
44:14She's obviously impressed all of us,
44:15just the way that she comes across.
44:17So, look, I wouldn't rule her out
44:19if anybody was going to make a success of a business like this.
44:22I think it would be Pasha.
44:24All right, let's move on to Dan.
44:26Yeah, so it's two companies.
44:27It's Young Professionals.
44:28That's the existing company.
44:30Yeah.
44:30And the company he wants to partner you with, Alan,
44:33is YP Grads.
44:35That's a new company.
44:36He's done a trial for nine months on that company
44:39and turned over 55,000.
44:43But...
44:43And therein lies the problem.
44:45To do a trial is using the existing staff to do it.
44:49Yeah.
44:49So he's trying to tell me
44:50that this separate business is going to run separately.
44:53There's no way.
44:55So, one of the assets that he has within his business is,
44:58he has a very, very deep database,
45:00because he works with schools.
45:02Of schools, yeah.
45:02And that's one of the real benefits
45:04of putting the two businesses together,
45:07because clearly he's able to track people
45:09from the age where they're starting to leave school
45:12through into their first job
45:13and or into graduates and then beyond.
45:16Claude?
45:16Well, my feeling about him is that he's an entrepreneur, OK?
45:20He started a business from nothing when he was young.
45:23Obviously, I can't see the background.
45:25I can see the last couple of years
45:27where he's gone from making a profit
45:29to a situation where, currently, he's losing money.
45:32Right.
45:33The problem is, I think, he's taken his eye off the ball.
45:35He's got very, very high expenses.
45:38So when he runs an event, for example,
45:40but it can cost him £120,000 to hire the O2 Centre.
45:44I see.
45:44So he's got to get a handle on these enormous costs
45:47of events costing £100,000 to put on.
45:51All right.
45:52Well, thanks for all of that.
45:53You've given me a lot of things to think about.
45:55And I appreciate it, once again, in this 20th year.
46:00So, thank you.
46:08Could you send the candidates in, please?
46:22Well, I've had a discussion with them,
46:25and I'm going to drill down a little bit more with each of you.
46:31So, starting with you, Lawrence,
46:33you put forward a 70-page document, is that right?
46:37A little bit longer, but roughly, yes.
46:39Did you write it yourself, or was it done by AI?
46:42I wrote everything by myself,
46:44and then I put it through AI to build through the ideas.
46:46But I was told by some of my advisers
46:50that you were endless waffling in the business plan.
46:54In fairness, I was talking about sort of funding cycles
46:57within technology, so I also wanted to make sure
46:59there was a lot of sections in there,
47:00and I was worried about not covering points off.
47:02So, yes, I do accept that it was quite long.
47:04Well, this is one of the faults with this AI stuff, you know?
47:08Everything that I put in there,
47:09I edited before it went into the business plan.
47:11Anyway, the point is,
47:13is that you're talking about wanting
47:16£5.5 million.
47:18I mean, are you having a laugh, or what?
47:20So, that was future funding,
47:21so it was very clear in the financial model
47:23that this was not upfront funding.
47:25No, but I told you right in the very beginning,
47:27my money is kind of like a seed money, if you like.
47:30Yes.
47:31And all the other very successful winners in the past
47:34have taken that money,
47:36and I tell them one thing,
47:37that's it.
47:38You can't get any more.
47:39Not from you.
47:40And you just move on,
47:42and you build a business on it,
47:44and they have successfully built businesses on it.
47:47But this is nonsense.
47:49If you wanted me to walk before I run
47:52and focus on the PR side...
47:53I would certainly suggest that of any of you here, really.
47:56Yeah.
47:57That's for sure.
47:57I wanted something I believed in,
47:58but, you know,
47:59I also believe in building a PR agency
48:01with that target market.
48:02Right, OK.
48:03A lot of words.
48:06Yeah, it sounds like my year three school report.
48:08The difficulty is, this is not school.
48:10I know.
48:11Right, OK.
48:12So, Pasha.
48:13Yes.
48:15Unlike Lawrence here,
48:17who came up with a 70-odd page document,
48:21yours was seven pages, right?
48:24Some of the figures, I was told,
48:25were a bit undercooked.
48:27Marketing budget is way too low.
48:28Yeah, that was underestimated.
48:30But the numbers that I've got in that
48:32are based off of what I do.
48:34And at the moment,
48:35you work in a company where you're recruiting
48:37Yeah, I'm a principal consultant.
48:40And are you known in the care home industry personally?
48:43Yes, I would say so.
48:44I've created a big clientele
48:47and I have managers that have my number on speed dial.
48:50OK.
48:51You also talk about the business plan hinges
48:53on highly personalised in-person relationships.
48:57Yeah.
48:57The competition against regional and national giants
49:01will be fierce, won't it?
49:02That is correct.
49:03And I think recruitment, you know,
49:05there are so many recruitment companies
49:07that, you know, it can be hard to stand out.
49:09But with the knowledge and experience that I've got,
49:13I know that, you know, I could take it off
49:15if I was to start my own company.
49:17I know that that wouldn't be an issue.
49:19OK.
49:20All right.
49:20Let's move along.
49:22Now, Dan, my advisers tell me
49:25that your company's losing money.
49:27Yeah, I think it's not that we're spending money
49:29and losing money.
49:30The money is coming into the bank account,
49:32but I need to just get a bit of a better hold
49:33on saving the money
49:34and cutting down on our costs a little bit.
49:36I mean, we hire a lot of huge venue hires out.
49:38No, no, no, no, no.
49:40Dan, are your sales bigger than the venue costs?
49:44They are, yes.
49:45So, why doesn't it show in your accounts as a profit?
49:49Because I'm spending the money.
49:51What are you spending it on?
49:53So, I mean, we pay...
49:54Houses in Marbella or what?
49:56I did take 100 grand dividends last year.
49:59And I also took a...
50:00It was around a £75,000 salary.
50:02So, it is a profitable business then, right?
50:05OK.
50:05So, now we move on to...
50:07You want to go from YP to YPG.
50:11And YPG is graduates, yeah?
50:14Yeah.
50:15And you've done a trial on that.
50:17And the trial that you've done
50:18must be using your existing staff.
50:20Our existing staff and existing...
50:22A select number of our existing client base.
50:24Yeah.
50:25Therein lies the problem.
50:26I wouldn't be investing in you with two companies
50:29because I need your concentration on one entity.
50:33So, how's your feeling about that?
50:35I came into this process
50:37under the impression that I was going to be
50:38putting forward this new business.
50:40And I don't think I'd be being true to myself
50:41if I gave you a straight answer right now,
50:43whether it was a yes or a no.
50:45Oh.
50:46Right.
50:47Now, Karishma, tell me,
50:48what is your Miracle Cure product?
50:51So, we've started with our Rosehip to the Rescue oil.
50:54This is a rosehip seed oil
50:56that's been extracted from a rare Chilean species.
50:58Does it work?
50:59It really works.
51:00You sure?
51:01We've had incredible...
51:02Look me in the eyes and tell me it works.
51:04I can tell you confidently.
51:04You're not a snake oil salesman.
51:06No.
51:06There's a lot of competition out there in the market.
51:08I'm very aware that I'd have to bring something
51:11very, very interesting
51:13and very, very functional, performative to the market
51:15to make any kind of dent.
51:17You do know that I had a skincare company.
51:19Yes, Lord Sugar.
51:20You are preaching to the converted, my dear.
51:22Yeah.
51:23What I've forgotten about skincare,
51:24you haven't even learned yet.
51:26Absolutely, I agree.
51:26The thing is, is that I know that I can succeed again
51:32if I wanted to
51:33and I need you to tell me why
51:35I should have you as my business partner
51:38because at the moment
51:39you haven't really got much of a business, right?
51:42Yeah.
51:43So, in five months,
51:45Kishkin has done incredibly well.
51:47We've made an average of around £10,000 to £12,000 a month.
51:49What was your costs?
51:50The costs are around £5,000 a month.
51:53That's you, is it?
51:55It includes my assistants, my warehouse staff.
51:58Is your warehouse staff one of your...
51:59It's your dad, isn't it, or somebody?
52:01My dad helps me in the warehouse here and there.
52:03He does a bit of packing, yeah.
52:04He does.
52:04He really believes in the business
52:05and he's gone viral for it on the internet.
52:08Are you big on the internet?
52:10I have worked really hard over the last seven years
52:12to create a name for myself.
52:13Have you got lots of followers?
52:14Yes, Lord Sugar.
52:15How many have you got?
52:16Around half a million.
52:17Really?
52:18On what platform?
52:20On TikTok and I have over 300,000 on Instagram.
52:23Really?
52:23Yes, Lord Sugar.
52:24Very good.
52:24More than me.
52:25Oh, right.
52:27Okay.
52:28Now, Priyash, let me hear about you.
52:31You've got your mobile bar.
52:33Correct, Lord Sugar.
52:34So you're a mixologist?
52:36Well, just...
52:37Where did you study mixology?
52:39The University of Wetherspoons or something?
52:42And now I've just learned the skill at home.
52:44See, you're not an unintelligent person at all.
52:47You've got a great job at PwC.
52:49Correct.
52:50And then you want to leave that company
52:52and then start this mobile bar business.
52:56And that's a massive risk.
52:57Over the years, I've been doing loads of numerous events
53:00for private parties, up to like 60 to 70 people.
53:03But I want to go into the large corporate industries.
53:06For example, like there's a lot more networking events happening.
53:09Listen, young man, I admire your enthusiasm and entrepreneurialism
53:14whilst holding up a great job.
53:16My advice to you is please do not give up your day job.
53:20And I do sincerely wish you the very, very best of luck.
53:24But unfortunately, it is with regret that you're fired.
53:28Thank you so much for the opportunity, Lord Sugar Barron's Brady.
53:31Tim, if you do need cocktails, do reach out to me.
53:35Good luck, guys.
53:36Good luck.
53:44Good luck.
54:07Thank you, Lord Sugar.
54:08Thank you, Lord Sugar.
54:08Thank you, Lord Sugar.
54:08Thank you, Lord Sugar.
54:09Thank you, Baroness Brady.
54:09Thank you, Tim.
54:10It's been the experience of a lifetime.
54:11Good luck.
54:12Good luck, guys.
54:18Now I've left with a bit of a dilemma.
54:21I'm going to send you three outside and then I'm going to consult with Baroness Brady and Tim.
54:26And then I'm going to decide which two of you will be going through to the grand final.
54:32Off you go.
54:33Thank you so much.
55:04Well, there you are.
55:04The thing that really interests me with Pasha is that she is coming as a fresh face.
55:09And one of the things about The Apprentice is about the opportunity to spot talent before anybody else did.
55:14Yeah.
55:15Bit of confusion with Dan.
55:17Look, it's true that Dan has got a credible business.
55:20But as Claude has pointed out, he has to get control of his spending.
55:23He's now making a loss.
55:25All right.
55:27I know what I'm going to do.
55:31Yes.
55:32Let's send the three of them in, please.
55:42OK.
55:46I'll try and keep this as short as I possibly can.
55:49OK.
55:50Krishma, the good news is you are going through to the grand final.
55:56Thank you so much, Lord Sugar.
55:58OK.
56:01And Pasha, I've been there before with recruitment agencies and I've made one person a millionaire in that business.
56:08And he started with nothing other than winning this.
56:11And Dan, I don't understand your business at all.
56:15I know it's a good one somewhere.
56:17I know what I've built up since, you know, since I was a teenager.
56:20I know what I've built up for you.
56:21No, I've got all that.
56:22I've heard all that.
56:23I've done it myself, mate.
56:24I've done there.
56:25Been, wore the t-shirt, worked in the factory, stuck on the production line, driven the vans, collected the money,
56:31all that stuff.
56:32So I don't want to hear any more about you started when you were 17 and all that stuff.
56:36Yeah, great.
56:37So did I.
56:38So did a lot of people.
56:42Dan, your numbers are like a jungle.
56:45And I'm not completely sure whether you understand them yourself.
56:49I certainly don't.
56:51And so it is with regret.
56:53Dan, you're fired.
56:55Thank you very much, Lord Sugar.
56:56Thank you, Baron Espirady and Tim.
56:57I've learned a lot and all the best to you guys.
57:00Congratulations.
57:07So there you are, ladies.
57:09Congratulations.
57:10You're in the grand final.
57:12So I'll see you in a few days' time.
57:15Yeah?
57:15Okay?
57:16Off you go.
57:17Thank you so much.
57:18Congratulations, ladies.
57:28I'm feeling really proud of myself.
57:30I've learned so much being in this process.
57:32And I couldn't have wished for any two better people to be in the grand final.
57:36Two girls in the final.
57:37It hasn't hit me.
57:38No, me but I'm like, none.
57:40We both deserve such a solid seat at this table.
57:43And now it's me vs you.
57:44Love you, Carl.
57:45Smash it.
57:47Now, two candidates remain.
57:50The search for Lord Sugar's next business partner is almost over.
57:57Next time.
57:58For your final task, I'd like you to launch your businesses.
58:02Recruitment.
58:03I think you go straight in, mental.
58:06I just need more stuff.
58:08Or beauty.
58:09The one thing me and my ex have in common is that we kept looking for better options on the
58:13market.
58:14Only one can win.
58:16You're gonna be my business partner.
58:21Well, there are more questions for our fired three.
58:24Head over to BBC Two for The Apprentice Unfinished Business now.
58:27And watch the drama where things are never as they seem.
58:31The Capture. Available now on BBC iPlayer.
58:45If you think you've got what it takes to become Lord Sugar's business partner, visit bbc.co.uk forward slash
58:53apprentice.
58:53The Apprentice Unfinished Business.
58:545.
58:546.
58:55886.
58:55The Apprentice Unfinished Business.
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