Kicking off, the Alfa Romeo Driving Academy powered by Scuderia de Adamich, the project to renew one of the longest-running collaborations in the world of high-performance driving, between Alfa Romeo and Scuderia De Adamich. Begun back in 1991, the partnership combines the Biscione brand’s sporting DNA with the technical expertise of Scuderia de Adamich, to provide individuals and companies with a wide range of exclusive driving experiences on the circuit at the Varano de' Melegari racetrack. The program features all the models in the Alfa Romeo line-up: from the Junior sports compact and Tonale C-SUV to the Giulia high-performance sedan and Stelvio D-SUV.
The Alfa Romeo Driving Academy forms part of a broader process of leveraging the Motor Valley, long the cradle of Italian manufacturing excellence where the art of engineering, artisanship and passion for beauty and performance come together in a single creative gesture, all transforming into an experience. Last November, that very area breathed life into BOTTEGAFUORISERIE, an outstanding project focusing on personalization, aesthetic research and performance, combining the excellence of Alfa Romeo and Maserati to shape the future of the customized driving experience. Likewise, Scuderia de Adamich – a founding member of the Motor Valley – plays an active role in the development of the area, made possible by its constant commitment to training, experience and technology, and by promoting the values of excellence and tradition that have been the hallmarks of the Land of Motors for over a century.
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