00:00...usapang career at kinabukasan naman tayo.
00:02Alam niyo po ba na bago sumabak sa real world
00:05ang ating mga future marketing gurus,
00:07kailangan muna nilang dumaan sa butas ng karayo?
00:10Tama ka dyan, Joshua.
00:11At dito sa Politech University of the Philippines,
00:14or POP,
00:15ang ultimate test na yan
00:16ay ang Grand Ad Clash
00:19ngayong taon na sa ika-34th na edition na sila.
00:22At parikwento, mga paganda,
00:24makasama natin, mga utak sa likod ng event na ito,
00:27na si Jasmine Daniel Urfe,
00:29ang Project Head,
00:30si Liana Joriel Mahilaga,
00:34ang Events Management Head,
00:35at si Fanny Denise Arillano,
00:37ang Brand Partnership Head.
00:39Welcome sa Rise and Shine, Pilipinas.
00:40Good morning.
00:41Good morning.
00:42Good morning po.
00:43Yun.
00:43Salamat sa pagising ng maaga.
00:45Unto sa lahat,
00:46para sa kaalaman natin, mga viewers,
00:48pakipaliwanag naman,
00:49ano ba itong kwento sa likod ng 34th Grand Ad Clash?
00:53At bakit ito tinaguri ang ultimate litmus test
00:56o pinakamalaking hamon
00:57para sa mga graduating Department of Advertising
01:00and Public Relations students ng PUP?
01:03Ang 34th Grand Ad Clash po kasi
01:05ay isang annual case competition.
01:08Integrated IMC campaign po siya.
01:13Integrated marketing communication.
01:15So, ang ginagawa po nandito is,
01:17yung mga graduating students po,
01:19ay gumagawa po sila ng isang IMC campaign,
01:22ng real client po siya.
01:25So, for now po,
01:27para talaga ninyo ang katrabaho.
01:28Yes, po.
01:29Wow.
01:30Yes, po.
01:30Ang galing.
01:31So, this is not just a requirement
01:33para maka-graduate, no?
01:35Yes, po.
01:35Para nga yung understand,
01:36you are also redefining Ad Clash na yung toon
01:40para maging training gown din
01:42para sa mga sasabak sa talagang totoong mundo
01:45na advertising and public relations.
01:47Ayun.
01:48Well, siguro,
01:48a brief backgrounder lamang.
01:50Ano ba ang diff ni marketing,
01:52ni advertising,
01:54ni public relations?
01:56Parang yung pagkwis bigla.
01:58Sige, baka pinong hunting ano kayo sa amin.
01:59Prestation na to.
02:01Si marketing po kasi,
02:03it's more of connected siya sa business perspective.
02:06Okay.
02:07And si advertising,
02:07it helps the viewers to buy products
02:11parang siya po yung nakakuha ng attention.
02:13And then si PR,
02:14it's more of helping people realize na
02:16you're a good person.
02:20Ayun, yung brand mo.
02:22Yes.
02:23Okay.
02:24Now, giving that with Ad Clash,
02:26how would you make sure
02:27that this Ad Clash
02:28would really help
02:29yung ating mga future Ad PRs
02:32to become the big Ad PRs
02:34in the industry?
02:36For the grand Ad Clash po kasi,
02:38is pinaprepare po yung grad
02:43para sa live po natin,
02:45lalo naman yung fast-paced,
02:46yung mga pressure po sa marketing
02:49and advertising agency po.
02:50So, for grand Ad Clash,
02:52is napapractice na po nila
02:54yung paano mag-pitch ng campaigns,
02:56kung paano po mag-execute ng mga ideas,
02:59from planning to executions po,
03:02and then from creative sides,
03:04kung paano na siya lalabas.
03:05Ay, pigaan ng creative juices.
03:07Yes.
03:07So, paano ang screening ito?
03:08Sino-sino yung magiging judge?
03:10Sino-sino yung nasala?
03:12Si Judge Judy.
03:14Well, yung sa panels po namin,
03:16actually, we chose those na,
03:18ano, lutong-luto na po,
03:20per se,
03:21sa advertising industry,
03:22kasi para ma-judge nila ng...
03:25Way ba yung ano ko sa lutong-luto, ah?
03:27Kasi, ano ko baka yun?
03:29Sige, go ahead.
03:31And then, bukod doon, syempre...
03:32Ayun po, tapos syempre,
03:34we made sure to choose the panels
03:36na talaga makapagbigay ng insights nila
03:38and na makatututo yung fourth years.
03:42Ito naman, para kay Fanny,
03:44sa paano paraan na uhubog ng event na ito
03:46at collaboration sa established brands,
03:48ang creativity,
03:49at strategic thinking ng mga studyante?
03:51So, for this po kasi,
03:52under us,
03:54I am a brand partnership head for this.
03:56So, for this,
03:57we closely collaborate with the brands themselves.
04:02And as mentioned,
04:02this is a case competition.
04:04So, we have a main brand,
04:06or the co-presenter,
04:07na tinatawag po natin,
04:09that we are servicing.
04:11In terms of the third years,
04:13such as us, the organizers,
04:14we service them in the way of event management.
04:17So, kami po yung nagmamount
04:18ang mismong event of the Grand Ag.
04:20Oh, hawak nyo rin yun eh.
04:21Yes po.
04:22So, from the pre-event exposure,
04:24the promotional materials,
04:26as well as the actual event itself
04:28during May 14,
04:30is mounted by the third years.
04:32So, papasok po si fourth years,
04:34pagdating naman po sa mismong case competition.
04:37So, next year,
04:37kayo naman yung sasaba.
04:38Yes po.
04:38May kayo nag-organize
04:39sa three-year students.
04:41Okay.
04:41In fair,
04:42what's the difference of
04:43the 32nd,
04:4533rd,
04:4631st
04:47ad clash
04:48compared sa
04:4934th
04:50ad clash?
04:52Anong dapat namin abangan?
04:53Okay po.
04:54So, on our end po kasi,
04:55the beauty of Grand Ad Clash
04:57is that in every edition,
04:59iba po yung client na sinaservice.
05:01So, of course,
05:02every different client
05:03that we service
05:03is a different campaign
05:05to produce.
05:07And on our end,
05:08for the organizers,
05:09we are able to cater po talaga
05:11to the brand
05:12in order to
05:13integrate its
05:15branding,
05:15its colors
05:16sa mismong event.
05:17And we are sure
05:18that the
05:20viewers of the
05:21Grand Ad Clash
05:22will also be
05:23very much excited
05:24for this brand
05:25as it is a different brand
05:27compared to
05:28the previous ones
05:29that we have had
05:29during the edition.
05:31So, aside from real brands,
05:32may collaboration din ba
05:33kayo
05:33sa mga ad agencies
05:35para
05:35for the students
05:36na gagraduate
05:37after this
05:38na meron silang
05:39siguradong trabaho
05:40pag nanalo-lalo?
05:43Well,
05:44we make sure...
05:45Well,
05:46magkakaroon po talaga
05:47sila na connection
05:47kasi yung panel po namin,
05:50they come from
05:50different backgrounds.
05:52And besides that,
05:53yung Grand Ad Clash po,
05:54it's actually very well-known
05:55in the advertising industry.
05:58And of course,
05:58you also have this.
06:00So, by making us known,
06:03mas tinutulungan po namin
06:04yung fourth years namin
06:05to widen their horizons
06:06and mas makakuha pa
06:08ng maraming connections.
06:09So, of course,
06:10I'm sure they're going to have
06:11a lot of connections
06:13in the advertising industry.
06:15Alam mo,
06:15they can also be connected
06:16with Ma'am Lou,
06:17Huwi Sebastian.
06:18I think she's the former
06:19president of the
06:20Public Relations Association
06:22of the Philippines.
06:23Diba?
06:24Para mas maging bongga,
06:24although malaki na.
06:26Diba?
06:27Talagang,
06:27siguro,
06:28maganda may invite na rin
06:29ating mga ka-RSP,
06:31ating mga kababayan
06:31to support you guys
06:33on your coming events
06:34and also promote your social
06:35media accounts
06:36to know more about the details
06:37of your coming events.
06:39Go ahead.
06:46Grand Ad Clash.
07:04on May 14th at Robinson's Galleria.
07:08Yeah.
07:08And we are sure
07:09that anyone
07:11who will be able
07:12to view our event
07:13would learn a lot
07:15throughout the competition
07:16as well as the pitching.
07:19We truly believe
07:20that this would be
07:21an experience
07:22for the audiences
07:23themselves,
07:24not only for the
07:26competitors.
07:27Okay.
07:27So,
07:28public viewing to,
07:28hindi ko na itong,
07:29I mean,
07:30walang ticket,
07:30walang entrance.
07:31history.
07:32Good luck,
07:33ah.
07:33on that note,
07:34maraming salamat sa inyo
07:35and good luck
07:36sa mga sajante
07:37na advertising
07:38public relations
07:39sa PUP
07:39at maging
07:41iba pa mga stakeholders
07:42na may entry ngayon
07:43taon sa inyo
07:44Grand Ad Clash.
07:45And shoutout na rin
07:46sa PUP
07:47College of Communication
07:48kay din Joey
07:50sa Department of Advertising
07:52Public Relations.
07:54Mga sa Earl,
07:55di ba?
07:55Sir Ray,
07:57mga klase natin yan.
07:58Ako,
07:58parang mga anak mo
07:59na pala tumawal.
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