00:05In this food market, the artisans are active to respond to commands.
00:11Assiettes décorées, tajines colorées...
00:13But for some time, a new opportunity has attracted the attention of the manufacturers, the Chinese market.
00:18Some artisans have already begun to adapt their production to export,
00:22with hope that the suppression of the loan rights facilitates more access to this huge market.
00:30In this field, it's a good point.
00:35What can I tell you?
00:39If you have any other countries in other countries, it's a good point.
00:45It's not a good point.
00:48It's a good point.
00:49Thank you very much.
00:52...the chain of production of artisans to transport.
00:56For the economists, this initiative is in a larger context.
01:01I think this measure presents real opportunities for the Moroccan companies,
01:07because it will reduce the competitiveness of the export.
01:12Surely there will be an increase in the volume of the export,
01:16including the agricultural products, the phosphorus and its derivatives,
01:19the industrial products and the artisanal products.
01:22But all this depends on the capacity of the Moroccan producers to improve their offers,
01:26to diversify the export and to pass to an export of very high value.
01:34And of course, to adopt a commercial strategy based on the digitalization
01:39and strengthen the presence in the Chinese salons to reach the consumers.
01:44For the analysts, the access facilitated to the Chinese market could offer new opportunities.
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