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  • 5 months ago
Drake’s ICEMAN album stunt explained: Flamethrowers, fan frenzy and a hidden release date

A giant sculpture in downtown Toronto, created as part of Drake’s promotional rollout for his upcoming album ICEMAN, quickly spiralled into chaos after fans discovered the album’s release date was hidden inside it.

READ MORE : http://www.euronews.com/2026/04/24/drakes-iceman-album-stunt-explained-flamethrowers-fan-frenzy-and-a-hidden-release-date

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00:18I moved here three weeks ago to try to get more excitement in my life as soon
00:23as I come out here Drake does this crazy marketing stuff for his album so I had
00:27to come check it out. I think it's kind of cool obviously you know a lot of time and
00:31effort went into it it was a really random kind of thing I've been a fan of
00:36Drake since I was a kid and it's kind of cool to see something like this so close
00:39to my campus obviously I saw a guy with a sledgehammer on top of it a couple
00:43nights ago like he was literally beating down on it so I know people are really
00:46excited

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