00:01DRAKE TEASES HIS NEW ALBUM ICEMAN BY HIDING THE RELEASE DATE INSIDE A MASSIVE ICE INSTALLATION.
00:07HE DROPS COORDINATES ON INSTAGRAM, AND FANS FLOOD A DOWNTOWN TORONTO PARKING LOT TRYING TO FIND IT.
00:24WHAT STARTS AS A MARKETING STUNT TURNS INTO A FULL SCENE,
00:28WITH CROWDS DIGGING INTO THE ICE AND POLICE STEPPING IN.
00:31A SIMPLE CLUE BECOMES A VIRAL FRENZY, PROVING ONCE AGAIN THE LEVEL OF HYPE DRAKE CAN GENERATE.
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